As we reflect on the highlights of Fashion Week, Gucci's Fall/Winter 2024 collection under Sabato De Sarno's creative direction stands out as a vibrant testament to how tradition and innovation can intertwine, creating something truly remarkable. De Sarno's vision, "This is my way of dreaming, without hurry, visualizing and stratifying aspirations as if they were the bricks of a house," resonates with a deep understanding of heritage and forward-looking ambition. This delicate balance is not just the essence of Gucci's latest collection but a principle that guides many family-led businesses across industries.
This season, Gucci has amplified the allure, yet De Sarno remains steadfast in his belief that, "My dreams, as with my fashion, always converse with reality." His approach underlines a broader narrative that values authenticity and practical beauty, principles that are increasingly rare in our fast-paced world.
De Sarno's focus on the tangible—product, quality, details, and portability—over the spectacle, highlights a profound commitment to real-world value. "I don't care about the narration, the performance of the show. I am interested in the reality," De Sarno shares, emphasizing the importance of creating fashion that resonates with our daily lives and reflects our values.
The narrative of Gucci, under the larger umbrella of Kering, serves as a beacon for the potential of family-led companies to shape industries and drive innovation. This ethos of blending tradition with innovation, and a focus on tangible value over fleeting spectacle, resonates with Cornèr Banca's philosophy. At Cornèr Banca, we recognize the unique strength and resilience that family-led businesses like Kering bring to the economy and society. Our commitment to supporting these entities stems from a belief in their ability to foster sustainable growth and innovation, guided by deep-rooted values and a long-term vision.
As we admire the artistry of Gucci's Fall/Winter 2024 collection, we also celebrate the broader ecosystem that nurtures the unique contributions of family-led enterprises. It's a narrative that Cornèr Banca is proud to be a part of, as we continue to support the vision and ambition of family-led businesses that shape our world.
#familybusiness #cornèrbanca #AcrossGen #enterprise
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