audioadpro reposted this
Youth and vibrancy are intertwined, and with that in mind, it's clear that podcasting in the UK is in good health and has a positive outlook. This is based upon Ofcom's latest Podcast Survey and the outstanding analysis of it by Adam Bowie. Adam breaks down the dense data making it digestable and understandable. He points out what while 50% of people are reported as listening to podcasts (compared to 62% for spoken radio), the younger age bracket (18 - 24) shows a considerable increase within that overall audience. Podcasts have traditionally had a 'wide waist' i.e. over-representation of the 25 - 44 age bracket, so seeing this tipping to a younger group is very good news. Adam's analysis and conclusions are well worth poring over. See them here: https://lnkd.in/dqJmeQqF #podcasting
