audioadpro’s Post

Radio ad revenue is down, But Digital Audio Ads Boom in 2023 . Visit to read more -https://lnkd.in/dQuF4gck . . . #RadioAdRevenue #DigitalAudioAds #AdvertisingTrends #AudioMarketing #MediaShift #DigitalTransformation #AdTech #RadioIndustry #MarketingInsights #AudioBoom

Unlock the Future of Audio Advertising with Audacy's New Guide!   Audacy's State of Audio: Level Up reveals powerful insights for advertisers, spotlighting multi-platform audio strategies that deliver 1.5x ROI compared to digital-only campaigns. With audio's impact surpassing TV and social media, the guide shows how advertisers could unlock $6 billion in untapped potential by embracing total audio. Ready to elevate your campaigns? This guide is your modern blueprint for dominating the dynamic world of audio advertising.   . . Visit to know more -https://lnkd.in/duMWDqi9 . . .  #AudioAdvertising #LevelUp #MarketingStrategy #PaytTnes

Triton Digital Levels Up Audio Advertising with Sounder Acquisition . Visit to read more -https://lnkd.in/dj5-be4K . . . #TritonDigital #SounderAcquisition #AudioAdvertising #AdTech #DigitalMarketing #MarketingInnovation #AdExpansion #AudioTech #BusinessGrowth #IndustryNews

How can you improve your Voice Through Rate (VTR)?🤔 VTR in Actionable Audio Advertising is the percentage of listeners who complete an action after hearing an audio ad. There are various ways in which you can improve your VTR, including creating high-quality ads✨ For more insights into how to improve VTR, check out the first edition of our Voice Marketing Industry Benchmarking Report https://lnkd.in/ewqUQUUz #SayItNow #ActionableAds #DigitalAudio #Benchmarks

As the audio advertising market grows in 2024, digital audio has significantly increased its share of industry revenue. Although radio will still account for 60% of the 2024 revenue, digital audio has expanded to represent 40%. This growth in digital audio has substantially contributed to the overall expansion of the audio advertising industry. #DirectResults #marketing #radioads #radiomarketing #podcastmarketing #marketingagency #audioadvertising #radioshow

https://lnkd.in/ehUkjbrs Building on improved distribution, established and newer audio formats play complementary roles for listeners, enhancing the medium’s relevance for all listener groups, leading to ongoing growth in the commercially-accessible audio audience. 1 The audio advertising opportunity is bigger than ever 2 Context-led occasions dominate share of total listening 3 Need-states thinking can help hone audio planning practices for enhanced effects 4 Live radio remains the lead audio format, complemented by evolving on-demand audio services 5 Audio needs and associated listening behaviour evolve with age

New Week, learn something new about: It's clear that US digital audio struggles with low ad revenue, averaging just $36.05 per listener. Despite a vast audience of 197.5 million, its share of media spend is minimal at 1.8%, projected to decline further. Overcoming challenges posed by subscription-based monetization is crucial for unlocking digital audio's full potential. #digitalmarketing #paidmedia #spotify #adrevenue #advertising #socialmedia #marketingpills #before9 #marketingin2024 #emarketer

Today’s media landscape offers more advertising channels than you can count. And, with all the buzz around trends, media darlings, and viral results, it’s easy to get caught up in the misconceptions about what works and what doesn’t. The Marketer’s Guide to Audio: Busting the Biggest Myths in Media is how-to guide for radio and digital Audio. Click below to download and read more about how Audio delivers more impact than TV, pureplays can't compete with Audacy's cross-platform reach, Gen Z listens to Audio daily and how you can track, measure and analyze results for any broadcast and digital audio campaign. While it is appropriate for all advertisers, it was developed specifically with local advertisers in mind. Audacy, Inc. https://lnkd.in/eHj6b3sD

Audio lags trail behind in BIA's latest Media Ecosystems Measurement report. As of 2023, the audio sector shows slower recovery compared to digital media post-pandemic. Explore more on this trend and what it means for local advertising in BIA's detailed analysis. #MediaAnalysis #BIAReport #RadioAdvertising

Audacy Releases Modern Blueprint for Audio Advertising . Visit to Read more - https://lnkd.in/gV7Nnbvk . . #AudacyBlueprint #AudioAdvertising #AdTechInnovation #MarketingStrategy #AudioAds #AdvertisingInsights #DigitalMarketing #AdCampaigns #MediaTech  #paytunes