When you understand that 70% of the success of a campaign comes from the creative aspect, you work with WPP.
When you realize that you need to integrate creativity and tech to deliver the creativity, you work with Ogilvy One.
For the second year in a row, IMPACT BBDO has been ranked the No.1 agency in the Middle East and Africa on the WARC Creative 100 Rankings. It’s also the second year in a row that we are listed among the Top 10 agencies in the world.
The WARC Creative 100 is a ranking of the world’s most awarded companies for creativity. It acts as a benchmark for creative excellence, allowing marketers to compare their performance with that of their peers.
IMPACT BBDO is the only Middle Eastern agency to be listed in the global Top 50.
Congratulations to our amazing teams and our incredible brand partners, without whom this would not be possible.
BBDO Worldwide#IMPACTBBDO#WARC#BBDO
Tick follows tock follows tick follows tock... 🏄♂️
There aren’t may 20+ year client/agency relationships left in advertising so here’s a celebration of the work produced through the partnership of Guinness and AMV BBDO. 🍺
"The relationship has lasted this long because, despite the inevitable highs and lows of 26 years, there is such a deep shared passion, commitment, and love for Guinness across the board." Michael Pring, deputy chairman of AMV BBDO
An expert on drinking the brand, Creative Salon Worldwide's Jeremy Lee has taken a look back at some of the extraordinary ad campaigns from Greatest Ad Ever™ “Surfer” to “Welcome Back” - the journey is an impressive one. And it’s all still brilliant.
Thanks to Grainne Wafer for offering her thoughts on why this relationship has proven so successful over the decades too. 🤲
I'll include a link to the piece in the comments below 👇 and here's my own personal favourite from the pantheon of ads highlighted too.
#Guinness#Diageo#advertising#agencyclient#partnership#brandmarketing
THE ROAD TO CANNES 2025
While Cannes 2024 has just been wrapped up, it is important to note that creatives and agencies have begun their journey to the next Cannes. In this weekly series, we will shed a spotlight on the different Cannes winning campaigns that have truly stood out to us.
Erase Valentine’s Day- Mondelēz International x Ogilvy
While half the world celebrates Valentines day with a smile, there is a large portion who steer in the opposite direction.
And 𝐂𝐚𝐝𝐛𝐮𝐫𝐲 5-𝐬𝐭𝐚𝐫, year after year has been there for the people who are anti-Valentines Day.
Whether it was by creating a “𝐌𝐮𝐬𝐡 𝐃𝐞𝐭𝐞𝐜𝐭𝐨𝐫” that warns you of oncoming cringe or the 𝐮𝐥𝐭𝐢𝐦𝐚𝐭𝐞 𝐚𝐥𝐢𝐛𝐢 where they took over an island and created it as the perfect alibi.
Now 5-𝐬𝐭𝐚𝐫 has gone a step above and just, you know, casually, erase Valentines Day as a whole.
With the help of Nambi Narayanan, a “Legendary Space Scientist”, came up with a concept in which a ship would travel against time (sorry, science is a little hard to explain in a single post) and essentially for the three people on the ship, Valentine’s day would never have existed. And all they have done is eat 5-star, and do nothing.
A massive salute to the team at Ogilvy Mumbai for reiterating how important it is to keep things light and fun with a campaign and how that can resonate with all the single folks. A meta idea brought to reality. Just wow.
Shoutout to Harshad Rajadhyaksha | sukesh nayak | Kainaz Karmakar ! Karunasagar Sridharan | Krishnakant Mishra | Prem Narayan | Nitin Saini | Sidharth Singh 🚀
Thank you for upping the fun in advertising to a whole new level. Cannot wait for you concoct the next Valentines day.
Tell us your thoughts on this campaign in the comments and gear up for the next Cannes winner next week.
The World’s Best Ads & Why They Work | SVP @ System1 | Marketing Effectiveness
Cannes Lions 2024 ads tested with real consumers.
Which winners are loved, and which shortlisted campaigns did the judges miss?
This week in The Drum, I'm sharing the only opinion that matters - the consumers. Testing the Lion winners and shortlist with 15,000 of advertising's real stakeholder.
System1 testing shows it's one of the most effective batches of creative awards in years, largely down to humour making a triumphant return.
It's a stark reminder of the fundamental role of marketing: championing the shitmuncher (my affectionate technical term for "light buyer").
Congrats adam&eveDDB, Mother, Wieden + Kennedy and Saatchi & Saatchi.
See all the ads, research and findings in my new column here: https://lnkd.in/e8ASmZrG
Viva la vulva! To mark 10 years of Essity and AMV BBDO, I asked top creatives to share their favorite ads from the partnership and explain why.
“What looking at all this work confirms is how tantalizing our job is. It just takes one idea. One idea is to unlock an account and change the fortunes of both clients and agencies. One tiny spark. Land this and it breeds confidence in the agency/client team, unlocks more great thinking and allows the agency to go from strength to strength creatively."
Thanks to Quiet Storm Agency's Trevor Robinson OBE, Wonderhood Studios' Aidan McClure, Accenture Song's Vix Jagger, FCB London's Owen Lee and HijinksTamryn Kerr for their picks.
Read what they had to say on The Drum: https://lnkd.in/en6b-ARz
Which ad is your fav?
Independent Marketing & Media Strategist and Advisor | Empowering startups and high growth businesses with marketing and advertising expertise and leadership to drive efficient growth
Back in David Ogilvy's day, it used to be simple. Ad agencies made money by charging their clients a 15% commission on the media budget. Today, it is more complex due to the separation of creative and media agencies, and the increasing pressure to reduce agency compensation and media costs while holding companies push for higher profits from their agencies.
Facing increased pressure, agencies sought alternative ways of doing things. Which isn't necessarily a bad thing, in my view. As long as it is fully transparent and in the best interest of the client. But that hasn't always been the case.
"Respect, the greatest asset we can have". The ad industry seems a little short these days. But it is good to see some people and businesses that are going against that trend.
A busy few months ahead! Looking forward to welcoming everyone to Kodak House.
This accelerates the journey as we create the agency of tomorrow — and well into the future. One that creates disruptive brand experiences on a scale that hasn’t been seen before in Ireland. And one that helps us as we extend further into UK, US, and European markets.
The current product offering:
✅Big Brand TTL Campaigns — TBWA\Dublin
✅Strategy (& Research) — 100 Voices by TBWA\Dublin
✅Social & Content — Full Funnel: Brand, Content Creation & Performance — Feed by TBWA\Dublin
✅Production & Studio — Large, Mid and Small budget shoots — Bolt by TBWA\Dublin
✅Employee Experience — Inside by TBWA\Dublin
✅Innovation — Next by TBWA\Dublin
✅Performance Media
✅Design
➕More to come.
An inside joke when I worked at BBDO Worldwide: Omnicom is a real estate company that dabbles in marketing communications. That said, I get it, given the 360º perspective my roles have afforded me.
I began my career in brand management with Campbell's in Canada, and worked with many wonderful agencies and agency folks.
After moving to the U.S. for marketing leadership roles with North American and/or global scope, I had to apportion my marketing budget across the most profitable product lines and geographies.
Now as a management consultant, both with a global firm for the last 4 years and as an independent to ~20 clients, I've analyzed the profitability of several industries, incl. advertising. Canada is a comparatively low-margin market, with small budgets and high costs (e.g., real estate).
All agencies do more or less the same thing. Just go to the websites of any handul and see how they talk about themselves. That's not a dig at adland; the same can be said about management consulting firms or most any professional services category. How well each firm does it, for whom, and by whom can definitely make a difference.
The HoldCos like Omnicom will be OK. Independent agencies will be OK. U.S. companies who merely need to "Canadianize American Advertising" can learn more here: https://lnkd.in/eY_tFih4
A growing advertising industry lifts all boats, albeit some more than others.
#advertising#consulting#marketing
Founder, CEO/President @ 123w | 2X Canadian Small Agency Winner - Nominated for Canadian 2023 Agency of the Year
This is a very sad day in Canadian advertising.
DDB, BBDO, TBWA now DOA.
End of an era.
Creativity lost. The beancounters at Omnicom won.
Article:
https://lnkd.in/eTcM5FqF
This is WPP picking up Creative Company of the Year at Cannes Lions International Festival of Creativity last week. In this weird and wonderful world of ours, this is the biggest prize of them all at the biggest show of them all.
Now look at the guy holding up the trophy. He's surrounded by some GREAT people - some of the very best ever to do what we do. I'll pick out Rob Reilly, Liz Taylor, Devika Bulchandani, I bet the legendary Pandeys are up there, and Debbi Vandeven, and leaders from across all the group's agencies. Mark Read of course.
They're obviously very happy.
They're also saying thank you to the guy with the trophy.
That's the orchestrator, connector, assessor, right-hand, left-hand and all-round creative excellence mastermind who played a role no-one outside the group will see. WPP won 160 Lions last week. That needs an extraordinary volume of great work of course. But that's not enough. It can't happen without the kind of intelligence, planning and diligence that Eric brings to that team. He and his team have done it before. They'll do it again. And while he might not be as 'visible' as a Rob or a Nils or an Anselmo or a Piyush or a Rob'n'Lol or a Colleen or a Jeff or a Dave or a Liz or a Margaret or a Cindy - everyone on that stage knows it it wouldn't have happened without him.
I love the visibility of this industry, and our collective ability to make change happen. I love many of those leading the charge at the front. I also love that there can be less visible heroes too: the quiet influence and the soft power. Eric Monnet - chapeau mon ami.
