𝐅𝐌𝐂𝐆 𝐒𝐀𝐋𝐄𝐒 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄:
Management trainees from various FMCG firms often talk about their experiences, highlighting the learning opportunities they’ve had by working closely with sales officers and ISRs and How they are enjoying it, claiming to have gained insights into consumer behavior, pain points, and more.
𝐈𝐬 𝐭𝐡𝐢𝐬 𝐠𝐞𝐧𝐮𝐢𝐧𝐞?, 𝐨𝐫 𝐢𝐬 𝐢𝐭 𝐣𝐮𝐬𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐬𝐚𝐤𝐞 𝐨𝐟 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧?
Sales officers on the ground, who have more experience and spend significant time in the field, often complain that sales is not for everyone and consider it a monotonous job.
𝑾𝒉𝒚 𝒊𝒔 𝒕𝒉𝒆𝒓𝒆 𝒔𝒖𝒄𝒉 𝒂 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒄𝒆 𝒊𝒏 𝒎𝒊𝒏𝒅𝒔𝒆𝒕?
𝐈𝐬 𝐢𝐭 𝐝𝐮𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬? Management trainees know that after a year, they’ll likely be promoted to Assistant Sales Managers (ASMs), whereas sales officers may not have the same advancement prospects.
𝐂𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞 𝐫𝐞𝐥𝐚𝐭𝐞𝐝 𝐭𝐨 𝐬𝐚𝐥𝐚𝐫𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬? Management trainees often receive higher pay, which might make them more focused on learning opportunities and less concerned about the challenges, as their financial needs are met.
𝐎𝐫 𝐢𝐬 𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲? Management trainees are primarily focused on learning and observing ground-level operations to suggest improvements, while sales officers are primarily concerned with meeting sales targets and may not be as engaged with strategic aspects.
There can be various reasons for the difference in mindset.
𝐁𝐮𝐭 𝐦𝐲 𝐭𝐚𝐤𝐞 𝐢𝐬 𝐭𝐡𝐢𝐬: 𝑤ℎ𝑒𝑛 𝑦𝑜𝑢 𝑠𝑒𝑒 𝑎 𝑏𝑖𝑔𝑔𝑒𝑟 𝑝𝑖𝑐𝑡𝑢𝑟𝑒 𝑏𝑒ℎ𝑖𝑛𝑑 𝑡ℎ𝑒 𝑐ℎ𝑎𝑙𝑙𝑒𝑛𝑔𝑒𝑠 𝑦𝑜𝑢'𝑟𝑒 𝑓𝑎𝑐𝑖𝑛𝑔 𝑡𝑜𝑑𝑎𝑦, 𝑖𝑡 𝑚𝑎𝑘𝑒𝑠 𝑡ℎ𝑒 𝑑𝑖𝑓𝑓𝑖𝑐𝑢𝑙𝑡𝑖𝑒𝑠 𝑚𝑜𝑟𝑒 𝑏𝑒𝑎𝑟𝑎𝑏𝑙𝑒. 𝐼𝑛 𝑙𝑖𝑓𝑒, 𝑖𝑓 𝑦𝑜𝑢 𝑓𝑜𝑐𝑢𝑠 𝑜𝑛 𝑡ℎ𝑒 𝑙𝑜𝑛𝑔-𝑡𝑒𝑟𝑚 𝑏𝑒𝑛𝑒𝑓𝑖𝑡𝑠 𝑡ℎ𝑎𝑡 𝑤𝑖𝑙𝑙 𝑐𝑜𝑚𝑒 𝑓𝑟𝑜𝑚 𝑒𝑛𝑑𝑢𝑟𝑖𝑛𝑔 𝑡𝑜𝑑𝑎𝑦’𝑠 𝑠𝑡𝑟𝑢𝑔𝑔𝑙𝑒𝑠, 𝑡ℎ𝑒 𝑠𝑢𝑓𝑓𝑒𝑟𝑖𝑛𝑔 𝑏𝑒𝑐𝑜𝑚𝑒𝑠 𝑤𝑜𝑟𝑡ℎ𝑤ℎ𝑖𝑙𝑒 𝑎𝑛𝑑 𝑒𝑣𝑒𝑛 𝑚𝑜𝑟𝑒 𝑚𝑎𝑛𝑎𝑔𝑒𝑎𝑏𝑙𝑒.
𝐒𝐨, 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐫 𝐩𝐢𝐜𝐭𝐮𝐫𝐞, 𝐚𝐧𝐝 𝐭𝐨𝐝𝐚𝐲'𝐬 𝐡𝐚𝐫𝐝𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐨𝐫𝐞 𝐛𝐞𝐚𝐫𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥.
Unilever | Procter & Gamble | Marico Limited | Mars | Pidilite Industries Limited | Dabur India Limited | Nestlé | ITC Limited
Chef de Cuisine at Link & Pin
1moI'm interested in applying