AUI Fine Foods’ Post

Career Opportunity at a FMCG Distribution Network

This guy (Chris Lewis) became my manager more than 1 year ago and when I heard about him coming from Trade Marketing to Logistics, to Sales and now HR Director…, I though “How’s this possible??” 👀 As pure HR people, I always pushed the internal mobility, considering we can learn almost EVERY hard skills, but HR I though “it is too complex, the process can complicated, one needs some expertise to do that job…” HOW WRONG I WAS! 😅 #ABInBev trusts the employees potential, their motivation and their curiosity 👊 Even I, as someone who only did HR in her career so far, I am thinking… why not completely change when my company is letting me the opportunity?? 😃 💡 At ABInBev, we value people who are curious, ambitious, and willing to step out of their comfort zone, because we're convinced that's how you develop great talents and create a future with more cheers 🚀🍻 Willing to try?? 👉 https://lnkd.in/eRuBzheP hashtag#DreamBig hashtag#ABInBev hashtag#BestBeerJob hashtag#Careers

Job application these days.... Hey Claude, I'm a chaiwala: Here are some resume pointers for a tea seller, inflated with numbers and professional-sounding achievements: - Orchestrated a 250% increase in sales volume over 3 years through strategic market expansion and product diversification - Optimized supply chain efficiency, reducing procurement costs by 35% and improving on-time delivery to 99.8% - Spearheaded the introduction of 15 new artisanal tea blends, resulting in a 180% YoY revenue growth in the premium segment - Managed relationships with 50+ global tea suppliers across 12 countries, ensuring consistent quality and competitive pricing - Implemented data-driven inventory management system, decreasing stockouts by 75% and improving inventory turnover by 40% - Led a team of 25 sales representatives, achieving 115% of annual targets for 5 consecutive years - Pioneered e-commerce platform integration, driving online sales from 5% to 45% of total revenue within 18 months - Executed targeted marketing campaigns, growing social media following by 500% and increasing customer engagement by 300% - Negotiated strategic partnerships with 30 high-end hotels and restaurants, expanding B2B sales by 220% - Achieved 98% customer satisfaction rating through implementation of rigorous quality control measures and personalized service #interns #mbachaiwala #resume #placement #internseason #lpu

An #FMCG Sales & Marketing stint will do wonders for your career. But HR will always ask for previous fmcg industry experience. To build your #fmcg profile, here are 3 ideas. Courses alone will not help. Lots of people do online courses nowadays. Most do it only to collect certificates. The #fmcg industry is different. What recruiters look for is practical knowledge. 3 projects that you could do to build this knowledge. 1. Measuring #distribution effectiveness. 2. Measuring #merchandising effectiveness. 3. #Modern trade redefined. Each project will take 4 weeks - so 3 projects will take about 90 days. Just 90 days to build your FMCG profile. Individual or in a group of 3-4. How to do these projects. 1.  Select one fmcg category eg skin care / foods / chocolates / confectionary / etc. Why these categories: Doing a project in #skincare or #haircare category will build your profile for Unilever Procter & Gamble Dabur India Limited Marico Limited & many more. Doing a project for #foods category will build your profile for ITC Limited Parle Products Pvt. Ltd Nestlé Mondelēz International Kellogg Company and all food brands. 2.  Select three large companies & three local companies whose distribution effectiveness you will study. 3.  Select a city (your current location or hometown) where you will do this study. Visit 50 outlets minimum 10 A class / 40 B class outlets. 3 different localities in the city. 4.  Methodology: Interact with retailers / distributor / distributor salesman / company salesperson. Get this data: 1.  Average stock level at the retail outlet – in days sales. Eg 120 biscuit packs, if daily sales is 10 biscuit packs, then stock is 12 days sales. 2.  Stock hygiene - freshness of stock – check manufacturing dates, level of offtake, is stock moving, is first in first out being followed, are counter & company salespeople sensitive to this. 3.  Analyse best-selling #SKUs. How wide is the range? From SKU wise sales figures calculate sales in kgs. 4.  Compare stock levels across different brands (depth of distribution). 5.  Compare #distribution coverage across outlets for different companies (width of distribution).    6.  Calculate Industry sales at each outlet using ratio analysis. 7.  Service frequency to outlet from company / regularity. 8.  Company Policy towards expired stock. Collate your findings. Discuss with your friends & brainstorm. 6.  Prepare a presentation containing: a.  The objective / The methodology. b.  Your key findings. c.  Analysis. d.  Recommendation – what is the company doing well / what could it do better? e.  Shoot a 2-3 min video. Upload to social media. Check out the video for details. Details of how to do all these three projects are covered in our FREE course "Prepare for FMCG Sales & Marketing Careers". Sign up now to get started immediately. Link in comments. Repost to your friends looking to grow in #fmcg #sales and #marketing.

Great opportunities

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If you're a candidates in FMCG sales / Category / Revenue Growth and don't have the following on your CV, you're already at a disadvantage: - Key achievements with numbers / details of customer / category growth etc; - Key customers / channels you have worked with; - JBP size you have managed; - Key projects you have worked on / managed within your roles; - Cross functional work you have done with other teams; Agree? What have I missed? #FMCG #Recruitment #Gettingitright

#DareForBetter and learn more about the exciting open roles in PepsiCo

𝐅𝐌𝐂𝐆 𝐒𝐀𝐋𝐄𝐒 𝐄𝐗𝐏𝐄𝐑𝐈𝐄𝐍𝐂𝐄: Management trainees from various FMCG firms often talk about their experiences, highlighting the learning opportunities they’ve had by working closely with sales officers and ISRs and How they are enjoying it, claiming to have gained insights into consumer behavior, pain points, and more. 𝐈𝐬 𝐭𝐡𝐢𝐬 𝐠𝐞𝐧𝐮𝐢𝐧𝐞?, 𝐨𝐫 𝐢𝐬 𝐢𝐭 𝐣𝐮𝐬𝐭 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐬𝐚𝐤𝐞 𝐨𝐟 𝐋𝐢𝐧𝐤𝐞𝐝𝐈𝐧? Sales officers on the ground, who have more experience and spend significant time in the field, often complain that sales is not for everyone and consider it a monotonous job. 𝑾𝒉𝒚 𝒊𝒔 𝒕𝒉𝒆𝒓𝒆 𝒔𝒖𝒄𝒉 𝒂 𝒅𝒊𝒇𝒇𝒆𝒓𝒆𝒏𝒄𝒆 𝒊𝒏 𝒎𝒊𝒏𝒅𝒔𝒆𝒕? 𝐈𝐬 𝐢𝐭 𝐝𝐮𝐞 𝐭𝐨 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐢𝐧 𝐨𝐩𝐩𝐨𝐫𝐭𝐮𝐧𝐢𝐭𝐢𝐞𝐬? Management trainees know that after a year, they’ll likely be promoted to Assistant Sales Managers (ASMs), whereas sales officers may not have the same advancement prospects. 𝐂𝐨𝐮𝐥𝐝 𝐢𝐭 𝐛𝐞 𝐫𝐞𝐥𝐚𝐭𝐞𝐝 𝐭𝐨 𝐬𝐚𝐥𝐚𝐫𝐲 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞𝐬? Management trainees often receive higher pay, which might make them more focused on learning opportunities and less concerned about the challenges, as their financial needs are met. 𝐎𝐫 𝐢𝐬 𝐢𝐭 𝐚𝐛𝐨𝐮𝐭 𝐭𝐡𝐞 𝐞𝐱𝐩𝐞𝐜𝐭𝐚𝐭𝐢𝐨𝐧𝐬 𝐟𝐫𝐨𝐦 𝐭𝐡𝐞 𝐜𝐨𝐦𝐩𝐚𝐧𝐲? Management trainees are primarily focused on learning and observing ground-level operations to suggest improvements, while sales officers are primarily concerned with meeting sales targets and may not be as engaged with strategic aspects. There can be various reasons for the difference in mindset. 𝐁𝐮𝐭 𝐦𝐲 𝐭𝐚𝐤𝐞 𝐢𝐬 𝐭𝐡𝐢𝐬: 𝑤ℎ𝑒𝑛 𝑦𝑜𝑢 𝑠𝑒𝑒 𝑎 𝑏𝑖𝑔𝑔𝑒𝑟 𝑝𝑖𝑐𝑡𝑢𝑟𝑒 𝑏𝑒ℎ𝑖𝑛𝑑 𝑡ℎ𝑒 𝑐ℎ𝑎𝑙𝑙𝑒𝑛𝑔𝑒𝑠 𝑦𝑜𝑢'𝑟𝑒 𝑓𝑎𝑐𝑖𝑛𝑔 𝑡𝑜𝑑𝑎𝑦, 𝑖𝑡 𝑚𝑎𝑘𝑒𝑠 𝑡ℎ𝑒 𝑑𝑖𝑓𝑓𝑖𝑐𝑢𝑙𝑡𝑖𝑒𝑠 𝑚𝑜𝑟𝑒 𝑏𝑒𝑎𝑟𝑎𝑏𝑙𝑒. 𝐼𝑛 𝑙𝑖𝑓𝑒, 𝑖𝑓 𝑦𝑜𝑢 𝑓𝑜𝑐𝑢𝑠 𝑜𝑛 𝑡ℎ𝑒 𝑙𝑜𝑛𝑔-𝑡𝑒𝑟𝑚 𝑏𝑒𝑛𝑒𝑓𝑖𝑡𝑠 𝑡ℎ𝑎𝑡 𝑤𝑖𝑙𝑙 𝑐𝑜𝑚𝑒 𝑓𝑟𝑜𝑚 𝑒𝑛𝑑𝑢𝑟𝑖𝑛𝑔 𝑡𝑜𝑑𝑎𝑦’𝑠 𝑠𝑡𝑟𝑢𝑔𝑔𝑙𝑒𝑠, 𝑡ℎ𝑒 𝑠𝑢𝑓𝑓𝑒𝑟𝑖𝑛𝑔 𝑏𝑒𝑐𝑜𝑚𝑒𝑠 𝑤𝑜𝑟𝑡ℎ𝑤ℎ𝑖𝑙𝑒 𝑎𝑛𝑑 𝑒𝑣𝑒𝑛 𝑚𝑜𝑟𝑒 𝑚𝑎𝑛𝑎𝑔𝑒𝑎𝑏𝑙𝑒. 𝐒𝐨, 𝐥𝐨𝐨𝐤 𝐟𝐨𝐫 𝐭𝐡𝐞 𝐛𝐢𝐠𝐠𝐞𝐫 𝐩𝐢𝐜𝐭𝐮𝐫𝐞, 𝐚𝐧𝐝 𝐭𝐨𝐝𝐚𝐲'𝐬 𝐡𝐚𝐫𝐝𝐬𝐡𝐢𝐩𝐬 𝐰𝐢𝐥𝐥 𝐛𝐞𝐜𝐨𝐦𝐞 𝐦𝐨𝐫𝐞 𝐛𝐞𝐚𝐫𝐚𝐛𝐥𝐞 𝐚𝐧𝐝 𝐦𝐞𝐚𝐧𝐢𝐧𝐠𝐟𝐮𝐥. Unilever | Procter & Gamble | Marico Limited | Mars | Pidilite Industries Limited | Dabur India Limited | Nestlé | ITC Limited