Authority Brands’ Post

Do you know a Franchisor who became a Franchisee? https://lnkd.in/gCzR6Wu3 In this episode of FranchiseU!, Kathleen Gosser, Ph.D. sits down with Heather McLeod, MBA, CFE, Chief Growth Officer at Authority Brands. McLeod oversees the key growth drivers for the premier home service franchisor in North America. She is also a franchisee with Woofie's Pet Sitters, Dog Walkers & Mobile Pet Groomers. This special episode offers you sage wisdom from both a franchisor’s and franchisee’s perspective. Heather McLeod, MBA, CFE, is the Chief Growth Officer of Authority Brands, the premier home service franchisor in North America. She is an active change agent who thrives when revamping and improving existing programs, systems, and processes. Heather has a strong track record of creating marketing systems that scale and support continued growth across franchise systems. Before joining Authority Brands in 2015, Heather served in various marketing roles during her five-year tenure at The Dwyer Group (now Neighborly) in Waco, Texas. Heather has an MBA in Marketing from Baylor University - Hankamer School of Business. She is a board member of the Boys and Girls Clubs of Metro Baltimore and the founding chairwoman of Women’s Franchise Network chapter in Baltimore, Maryland. Many thanks to the University of Louisville College of Business for making this episode possible. #authoritybrands, #wolfie #entrepreneur, #franchising, #franchise, #franchisor, #franchisee, #businesspodcast, #UofL, #UofLBiz