Autofluencer’s Post

Could not say it better than Gustavo de Mello, our partner and talented CMO. Even if you are a famous company, sell a great product, offer a valuable service and have the best team, you should never forgot who you serve and how. Digital transformation put even more pressure on businesses going Xaas to market. They should ensure having a best in class team and processes to deliver a perfect onboarding, a very effective customer experience helping clients to achieve their goals and not only close deals. The rent is due every month! Every business can be replaced! #customer #customersuccess #customerexperience #xaas #saas #bestinclass

We are just a few days away from another fantastic 4:2 Formula Academy in Nashville! Jeff Shore and I cannot wait! 👀 We Want to Hear from You! What are you looking forward to most at the academy? Let us know in the comments below! 👇 #42formulaacademy #salestraining #newhomesales

What’s it take to pick a winning racehorse? 🐎 Many consider pedigree, temperament, the jockey, type of track, odds to win, etc. to include the less-strategic items such as name, color and number. And, in the end, how much are we leveraging skill vs luck? This is fairly similar to how business decisions are made at times- a lot of variables to consider, capabilities and expertise to leverage, data gathered for predictions and proof, but sometimes it includes a bit of luck with timing, alignment, fit, and relationships. The benefits of combining both are shown here with our ITA Group team having fun at the Del Mar track! We all had different strategies and we each had some winners but more importantly we enjoyed being together…and with a little luck, will plan it again sometime soon! Rachel Lilburn Taya Paige, CMM, CIS, HMCC Karen Joyce Codington Kevin Haggarty

Excellent article from The New York Times featuring Hintsa’s Head of Performance Psychology Robbie Anderson PhD, C. Psychol and McLaren's Oscar Piastri, showcasing the many lessons to we can draw from Formula 1 and how we can prepare for the unexpected. As recent F1 season's have shown, there are many things out of the drivers and teams control: The weather, pit stops, car reliability, other drivers on the track and even the track itself! For those in the business world, there are many challenges out of their control: global economy, industry competition, talent shortages...the list is plentiful. At times, the unexpected can impact us closer to home. Our colleagues, our families, ourselves. At Hintsa we combine the learnings from F1 and the business world to be uniquely positioned to support you and your teams in being prepared for the unexpected. If you want to learn more, drop me a message or visit our website - www.hintsa.com

A new partnership for F1 Academy and Doriane Pin! With who is it, what does it mean and why should we be happy about it? 🤔 🖥 Qualcomm is a global corporation creating software, semiconductors, service related to wireless technology… and is an official partner of Mercedes-AMG PETRONAS Formula One Team with a multi-year deal. 🤍 Now, it expands its partnership with the F1 team to supporting their F1 Academy entry Doriane Pin as her senior partner. As Don McGuire from Qualcomm said, they are excited to “support the inclusion and development of female drivers, like Doriane Pin”. What is the partnership focused on and what brand logo will the Frenchwoman wear on her gear? 🤝 Qualcomm follows similar moves from other companies that have connections to an F1 team, such as the tech company Cisco sponsoring McLaren’s Bianca Bustamante or clothing brand Pepe Jeans supporting Red Bull’s Hamda Al Qubaisi. 💰 More sponsorships are of course great for the young female drivers as it brings more funds and even attention to them. Did you know that to be able to compete in F1 Academy, every entrant needs to bring €150 000 to help cover the cost of the whole season? And that’s just the start of their careers… Read more in my article for Pit Debrief about the partnership with Doriane Pin and let me know what you think about it! 🖇✨ https://lnkd.in/dyBQ6vvU

My key take aways from Performance Racing Industry (PRI) last week: 1. The Power of Relationships PRI reinforced that building strong connections is everything in the motorsports industry. Talking with exhibitors, partners, and innovators really drives home how collaboration fuels growth. 2. Innovation is Thriving From cutting-edge technology to performance solutions, the innovations on display were impressive. It’s clear the industry is evolving faster than ever, and staying ahead means staying informed. 3. Content is King (Especially in Motorsports) Whether it’s storytelling on social media or capturing the heart of the motorsports culture, content continues to play a major role in engaging fans and customers. 4. The Passion Behind the Industry The energy, enthusiasm, and dedication from everyone. Teams, manufacturers, and vendors - was contagious. PRI showed that motorsports is more than a business; it’s a community. 5. New Opportunities Ahead Attending PRI highlighted where our team can help businesses in motorsports stand out - whether it’s through marketing strategies, social media, or content creation. The potential is endless. I’m excited to bring these insights back to our work and continue helping the motorsports community grow. If you were at PRI, I’d love to hear what stood out to you!

#11 Christopher Medford - I genuinely believe that the most effective way to inject some excitement and unpredictability into the Formula One paddock is by fostering more competition among teams that operate independently, without any affiliations or connections to other teams. The presence of secondary teams, often referred to as 'Team 2' or 'B teams', can undermine the competitive spirit of the sport. While I'm not suggesting that teams shouldn't be allowed to purchase engines or other components from more established teams, I do think that the current setup can hinder drivers' ability to compete freely against all opponents. This is primarily because team orders might be issued to ensure that smaller, affiliated teams don't upset the strategic plans or standings of their larger, parent organisations. For example, we often see situations where a driver from a 'B team' might be subtly influenced to hold back against a driver from the main team, especially if the latter is in contention for the championship. Such dynamics can prevent races from being truly competitive spectacles, where every driver is free to challenge every other driver on the grid, without any considerations beyond their own team's success. In essence, a more level playing field, where each team is an independent entity, could lead to more thrilling races and a more engaging championship.

Really enjoyed listening to David Coultard on the mindset and behaviours of Formula 1 teams. And also how the plane crash David survived made him drop a lot of baggage he was carrying at the time. Some of the key takeaways for me were. 🚦Everything is about the team, while the drivers might get the spotlight, it’s all about the team, the drivers know this and are incredibly appreciative of the team. 🚦The teams operate with a no blame culture. The focus is always on how can they get better to win the next race. 🚦Even after wining a race, they immediately go into reviews to see what could be done better for the next race, there is a relentless culture for improvement. 🚦Christian Horner of Red Bull is very focused on the team, and putting the right people in the right places. 🚦Red Bull are not interested in lengthy reports, they are only interested in actions, and actions that would make them better for the next race. 🚦It’s all about the people you surround yourself with, surround yourself with great people. At personal level he sees time as time as his friend, and believes there is plenty of time available to get what you need done. And finally, he believes “Everything matters” as in the saying, how you do anything, is how you do everything. I’m sure I’m not doing David justice here as there were so many great takeaways from someone who has achieved an incredible amount in his life to date. Overall a very enjoyable day at the Scale X event in Belfast during the week with a lot of great takeaways from a lot great speakers. #scaleX #improvement #healthandsafety

With this weekend’s #USGrandPrix at Circuit of The Americas - a personal favourite of Tom Millen - he looks back at the growth of the sport Stateside since he started working at the event. “Formula 1’s rise in the US is a masterclass in the power of storytelling. For over 8 years, I worked with F1 teams thanks to KLH, and remember a time when the sport catered mostly to purists—people like me, who love the stats and data. Back then, F1 struggled to gain a foothold in the US market. From the chaos of the Indianapolis GP, where only six cars raced, a five-year hiatus, to eventually finding a home in Austin, Texas, the sport just seemingly connecting with American audiences. Back at the start, I’d stand next to an F1 car at events, and the first question I’d get was, “What’s Formula 1?” Maybe they’d heard of Lewis Hamilton, but that was it. I was even at an event with a former F1 world champion, and hardly anyone recognised him. Then Netflix launched ‘Drive to Survive’, and it was a game-changer. Now, millions of fans know all 20 drivers, the teams, the cars, and the rivalries. It’s still the same sport, but the fanbase has exploded. Sure, some purists argue that some of the storytelling hypes up drama, but it’s hard to deny the impact. Now, we have more people to share our passion with. For instance, this coming US Grand Prix is sold out with over 400,000 attendees. For those new fans, though, the best part is yet to come. There’s a whole history they’ve yet to uncover— Fangio, Ascari, Hunt, Lauda, Senna, Prost, Mansell, Schumacher, Hakkinen, Alonso, Hamilton... and so many more legends. I’m honestly a bit jealous—they get to discover it all for the first time.” #usgp #cota #formual1 #livesport #onevent #eventsupport #storytelling #storytellers #brand #austin #klh #klhbrandadvocates