Automation Bridge’s Post

For new business owners on a tight budget, investing in expensive software can seem impossible. But there’s one tool out there that is affordable for everyone — because it has a completely free version. More importantly, it can scale alongside your business as you build and grow. If this sounds great to you, look no further than HubSpot. HubSpot can give you all the tools you need to get started with email, marketing, sales, and CMS, all without paying a dime for their starter tools. In this week’s episode of the Progressive Agency podcast, I have George B. Thomas, a HubSpot expert, on the show to teach us more about the capabilities of HubSpot for businesses of all shapes and sizes — especially for those just starting out. So whether you’re just getting started and need some free tools to streamline your systems and processes, or have a multinational business with thousands of customers to communicate with constantly, HubSpot could be the answer to your business management needs. Check out this blog post, https://hubs.la/Q02r9RjX0, to learn more. And listen to the full episode here: https://hubs.la/Q02r9Rx60

For new business owners on a tight budget, investing in expensive software can seem impossible. But there’s one tool out there that is affordable for everyone — because it has a completely free version. More importantly, it can scale alongside your business as you build and grow. If this sounds great to you, look no further than HubSpot. HubSpot can give you all the tools you need to get started with email, marketing, sales, and CMS, all without paying a dime for their starter tools. In this week’s episode of the Progressive Agency podcast, I have George B. Thomas, a HubSpot expert, on the show to teach us more about the capabilities of HubSpot for businesses of all shapes and sizes — especially for those just starting out. So whether you’re just getting started and need some free tools to streamline your systems and processes, or have a multinational business with thousands of customers to communicate with constantly, HubSpot could be the answer to your business management needs. Check out this blog post, https://hubs.la/Q02rb0hp0, to learn more. And listen to the full episode here: https://hubs.la/Q02r9TLm0

🧲 Lead magnets: Free stuff = more subscribers 🧲 As a business owner, building a robust email list is essential for growing your business. One effective way to grow your list is by offering lead magnets. But what exactly are lead magnets, and how can you use them to attract more subscribers? Lead magnets are free, valuable resources you offer to potential customers in exchange for their email addresses. These digital assets provide immediate value to your audience AND help you build your mailing list. Here is a list of 10 lead magnet ideas you can try now: 1. Ebook or whitepaper: Create a guide with tips relating to your industry or niche. 2. Free webinar: Offer a tutorial on Zoom on a topic your audience struggles with. 3. Checklist or cheat sheet: Provide a quick reference guide for a specific task or process. 4. Templates or swipe files: Share customisable documents or Canva templates that save your audience time and effort. 5. Free trial or demo: Allow potential customers to test your product or service. 6. Exclusive discount: Offer a special promotion for new subscribers. 7. Quiz or assessment: Create an interactive tool that provides personalised results. 8. Case study: Share a detailed success story that demonstrates your knowledge and the results that you get. 9. Resource library: Compile a collection of useful tools, articles or videos, such as your favourite apps/software. 10. Mini-course: Develop a short email series that teaches a specific skill. Have you checked out mine on how to grow on LinkedIn? Click here: www.randasafieh.com

📣new month, with a new podcast episode! You don't want to skip this episode! 💌 Grab your 🎧 and listen to the podcast. In addition, you can watch videos related to the podcast, check out the Q&A section, and discover other key takeaways from the episode. https://lnkd.in/egjqAX-Z Jakub Olexa is the founder & CEO of the fantastic marketing automation platform Mailkit & a transactional and SMTP server with exceptional deliverability Omnivery and he is a #deliverability Jedi Master. Jakub is also M3AAWG Guides Committee Vice-Chair and M3AAWG Champions Committee Co-Chair. Here are some topics we discuss in this episode: ## Uniqueness of Marketing Automation Platforms  ## The Importance of Reputation in Email Deliverability ## The Pitfalls of Email Blasting and the Importance of Quality Content ## Reputation and Deliverability ## The Future of Email Marketing and Authentication ## Measuring Engagement and Deliverability ## Challenges and Complexity of Email Authentication ## The Ever-Evolving Email Landscape See you in the next episode 🎙️ #marketingautomation #emailmarketing #emailmarketingstrategy #email #emaildeliverability #digitalmarketing #emailmarketingtips #newsletter #ecommerce P.S. If you find this podcast interesting, please share it with your friends and colleagues. Also, consider giving us a 5-star review on Apple or Spotify.

If you want to break the endless loop of docs that sales teams ignore... Especially when YOU have spent so long putting them together... It's gutting. Here's some things you as a marketer could be doing better: ↳ Use weekly catch ups to get market intelligence of whats hot now. ↳ Create collaborative docs aligned to each service offering. ↳ Spend more time with your sales teams. ↳ See if you can shadow their calls. ↳ Or listen to their call recordings. Find ways to add value to their prospect follow-ups. And make sure your pre-sales docs, FAQs, and email templates cover all the things that come up and all the resources you have created on those topics. ↳ Re-share relevant podcast episodes ↳ Remind sales about related case studies ↳ Dig out your resources, whitepapers and videos to share ↳ Let sales teams know when upcoming webinars are running Content Camel and Tanaaz Khan put together a huge list of tips here from other marketers too!

Navigating HubSpot may seem overwhelming for agency owners and business leaders, especially when you're just starting out. That's why in this episode of The Progressive Agency Podcast, George Thomas dives into how you can start integrating HubSpot tools into your systems to simplify sales and marketing processes. George's journey began at a small design agency where he discovered the power of HubSpot to enhance business efficiency without breaking the bank. Now, he’s passionate about helping business owners effortlessly fill their sales funnels and manage client relationships with just a few clicks. If you’re interested in HubSpot but unsure where to start, this episode offers a practical introduction to its helpful tools and integrations: https://hubs.la/Q02Nw9R10

Discover new strategies to boost your sales through creative marketing automation in this insightful podcast. Learn how to effectively reach your target audience and maximize your revenue. Check it out here: @nealschaffer

Working on a new course and I need your input. In 2023, 100+ people took the Newsletter Essentials course. It was published in Stacked Marketer Pro. But I haven’t revealed everything inside the course, yet. It serves as the essential foundation for a solid newsletter business, thus the name Newsletter Essentials. But it’s not the complete blueprint. The next step would be the Newsletter Proficiency course. I’m working on the outline and I want to gather your input and most important questions. Here are some of the sections and topics I have so far. 1. Tech stack 🔵 Deciding your tech stack for the long run with pros and cons. 2. Team Management 🔵 Tools needed. 🔵Standard operating procedures. 🔵Decision-making process and principles. 🔵Building trust within the team. 🔵What things you cannot “learn” from a course? 3. Content (mostly content team) 🔵Possible writer roles for one newsletter. 🔵How to find writers. 🔵Our standard interview process for writers. 🔵First 2 weeks of working with us. 4. Growth 🔵How to find a growth person (and why you don’t need a growth team most likely) 🔵Automations for growth and list cleaning. 🔵Custom email validation and why it’s important for growth 🔵Dangers of bots, how to identify them, and how to exclude them 🔵Pros and cons of multiple newsletters 5. Monetization and ad ops 🔵How to find account managers (and why I think the founder is still the best fit for this role) 🔵Type of sponsors 🔵How to manage each type of sponsors 🔵Documents you’ll need for a smoother process for each type of sponsor 🔵Automations for streamlining sponsor workflow 🔵Soft skills that can help with sponsors This is what the outline looks like right now. ❓ Question for you: what else would you like me to add to the outline? Your input would be extremely helpful here.

The perfect email marketing approach will combine education, entertainment, content, AND sales. Chase Dimond, co-founder of Structured, has seen many founders blast their lists with sales emails, which ends in disengagement. In our new podcast episode, you’ll learn: - Why email accounts for up to half of ecommerce revenue - 7 steps to set up your email marketing program - How frequently you should send emails - Dimond’s AI hacks for scaling content And more email marketing advice… Listen here: https://lnkd.in/gU2ZXrDQ

I’m finally doing it 👀 I’m starting a newsletter (after spending the last year thinking about it 😆). I’ve worked in the B2B SaaS space for almost 4 years. I’ve seen how early-stage startups AND large enterprises run their content programs. I’ve also seen trends come and go while thousands of “gurus” peddle random tactics with no proof to back it up. But when you peek behind the curtains, you're left with more questions than answers. → Who used this tactic? → What was the tangible benefit? → Why was this tactic a fit for their business? None of these folks answer these questions—leaving you to figure out the rest. Every content-related decision is highly specific to a company’s growth goals, business strategy, and stage. But we often overlook this when discussing what works and what doesn’t. That’s why I started The Content Loop ♾️. I want to show you how B2B SaaS companies actually build and run their content programs. Here’s what you can expect: → Interviews with smart B2B SaaS marketing leaders → Content strategies and tactics that are working right now → Real examples from companies that treat content as a product—not a commodity That said, I don’t want this to be yet another newsletter in your inbox that doesn’t help you reach your marketing goals. I want this to help you: → Uncover how marketing leaders think and “do” content → Be more intentional with your content efforts → Actually make you think about how you’re running your program So, if you’re a B2B SaaS marketer, this newsletter is for you. Subscribe to The Content Loop using the link under my name ↖️ The first issue goes out on 20th September (next Friday!).