Autotech Communications’ Post

For the past 8.5 years I’ve been working behind the scenes as the Chief Brand Officer for @vaunt and tomorrow I’ll be introducing my new company TXS Soar. Stay tuned and read below to learn more about how I build and lead powerful personal and global brands in Sports & Entertainment. *** Navigating the path from emerging talent to an esteemed brand within the sports and entertainment spheres is no small feat. Allow me to guide you through the strategic ascent that propelled VAUNT from the sidelines to the spotlight. My collaboration with VAUNT began with a deep dive into their core values and audience aspirations. The result was a brand strategy that didn't just reach but resonated with the world’s top talent, cementing their place as leaders and innovators. Content is currency in today’s digital space, and our narrative for VAUNT was crafted to captivate and connect, combining exclusivity with inspiration. Authentic storytelling at live events and across platforms became our strength in community building and brand loyalty. In the high-stakes game of influencer marketing, we aligned VAUNT with a brand voice that amplified its mission and echoed its enthusiasm, expanding its reach and reinforcing its relevance to the unique audience of the world’s most influential and talented artists, athletes, and entertainers. The scoreboard speaks for itself: heightened brand visibility, increased strategic partnerships, and a niche fan base whose loyalty is as deep as it is wide. Revenue followed reputation, establishing a brand and a benchmark for success. I look forward to sharing more information about how TXS Soar can help your personal brand or startup chart a course for unparalleled brand growth. With TXS Soar, your brand is poised for greatness. Reach out, and let's ascend together. #SportsMarketing #EntertainmentIndustry #BrandStrategy #DigitalMarketing #soarwithTXS

🚗 This is how successful brand partnerships should look! 🍕 Australia's well-known car enthusiasts, Mighty Car Mods (MCM), have teamed up with Domino's for a truly unique collaboration: a full build and restoration of a car that will be used to deliver pizzas at the end of the series! This isn't just a one-off video—it's an 8-10 part series that has taken months of meticulous work to produce. Domino's understood that building and restoring cars takes significant time, effort, and investment. Despite that, they fully backed the MCM team, allowing them the freedom to create something extraordinary without cutting corners. This partnership is a brilliant example of what can happen when brands give creators the trust and resources they need to bring their vision to life. These are the kinds of partnerships that we as Content Creators would love to achieve, where a brand gives us the freedom to dive deep into our passion projects and create something truly special. Here's to hoping for more collaborations that value creativity, quality, and the power of a shared vision! 🚀 #BrandPartnerships #ContentCreation #Dominos #CarRestoration #Collaborations #Automotive #influencerMarketing #influencers

Here's how we scored a major partnership with a "Shark" outside of the "Tank"! As I've long admired the show and Kevin Harrington's entrepreneurial abilities, I decided to reach out to him online and wrote the best pitch possible of what the future could look like in this category. After doing that, the gaming angle sparked the interest of Christopher Cumby from the team who decided to give me a shot to talk. As someone who has a lot of experience in the gaming space, he was excited by the possibilities of digital and physical footwear/apparel and got the pitch right away! This was a great conversation and a right step in the best direction. There was a series of other calls with the team and we dove into all the details with Brian Harrington, Brandon T. Adams, and more! Then discussed with Kevin himself about the potential. It was an incredible time meeting with Kevin and the team, hearing what they thought of the plan, and their expert feedback. Kevin has done over $6 Billion in sales and is a master marketer. One of the greatest alive today! The team of Brian, Brandon, and Chris has been behind many top businesses together. Kevin's unique expertise in licensed products, influencer marketing, and more was the perfect match! Some don't know, but a major reason the Celsius Drink is alive and now a ~$15B company is because of Kevin's idea to reset their marketing strategy. He served on the board and helped guide the plan to focus on taking advantage of influencers as a primary form of reach. This has shifted the entire approach of brands today and Kevin had the vision! Yes, many have seen him as a Shark on Shark Tank and as the father of the infomercial but not as many know about Kevin's significant contributions to the world of influencer marketing. Influencers are at the core of our focus as we progress. So we ultimately partnered and are working hard to bring shoe one out this November! Syntilay Kevin, Brandon, Brian, and Chris are helping along the way. #kevinharrington #sharktank #entrepreneur #businessadvice

2mee and SportsPro Limited (hummel UK & IRE exclusive distributer) are delighted to announce their innovative new partnership that will allow 2mee’s patented HoloMessage® to appear across this world renowned sports brand’s digital collateral.     The digital retail and lifestyles sectors are a hotbed of competition, and it is crucial that Hummel continues to deliver on its brand values of quality, service and innovation.   Hummel UK approached 2mee in order to deliver a next-generation of customer communication campaign, that puts influencers and customer service communications at the heart of their 2024 / 2025 marketing strategy.   2mee are delighted to be working with such an iconic sportswear brand in helping them to not only promote their sports wear and lifestyle equipment across their digital platforms, but also to be working exclusively with Hummel UK in assisting in their leading UK sports brand sponsorships as well as their charge into the grassroots football arena.     HUMMEL UK (Neil Burke, CEO, Hummel UK) Partnering with 2mee was important in continuing to deliver on our focus on customer engagement, a vital aspect for Hummel's e-commerce strategy. Witnessing the impact of HoloMessage® on other leading brand campaigns truly impressed us and their unique influencer marketing technology fitted the ethos of Hummel’s customer-centric engagement model.   2mee (Janet Brennan-Gray, CRO, 2mee) 2mee's patented technology is making a profound impact on customer acquisition at every step of the user journey, from the initial touchpoint to post-purchase engagement. Through its seamless integration, 2mee forges transformative connections, transcending transactions to build long term customer relationships, these are the bedrock of sustained growth and unmatched success for businesses. We are delighted to have been approached by such an innovative and well-respected brand as Hummel to help them engage their customer base across the e-commerce journey, and look forward to executing on the exciting plans already in place. #ecommerce #marketing #influencermarketing #retail #retailmedia #customerjourney

🚀 Revolutionise your e-commerce game with 2mee! 🛍️ Discover how our patented platform is reshaping the customer journey, boosting engagement, and driving sales like never before. Don't just follow trends, set them with 2mee! This is the ultimate game-changer! Give me a Hola! to find out more... 15 minutes you will not regret! #eCommerce #Innovation #CustomerExperience

expanded my social media design efforts for Xin Mall by creating targeted posts to promote key attractions such as Cinestar Cinema and the popular fashion brand Breakout. These visually appealing posts were designed to capture the essence of each feature, driving engagement and attracting more visitors to the mall by highlighting its diverse entertainment and shopping offerings. #BusinessBranding #Entrepreneur #SmallBusiness #BusinessGrowth #StartupSuccess #BusinessStrategy #BrandBuilding #MarketingForBusiness #GraphicDesign #CreativeDesign #BrandingDesign #LogoDesign #DigitalDesign #MarketingDesign #VisualIdentity #FreelanceDesigner #DesignForBusiness

Gymshark is a BILLION dollar company Built on the back of Facebook Ads but there were three things that Ben Francis did differently to make this a success… Let’s break them down 1) Ambassadors > Creators Gymshark’s early influencer strategy focused on Instagram creators that made them over a 100 million pounds in 7 years But they didn’t stop after just creating some content By carefully selecting creators who share the brand's core values and vision and signing long-term contracts with them they built a galvanizing community with strong brand ambassadors A movement people want to be a part of Currently a great example of community-building is Represent Clothing 2) Leverage Scarcity By releasing limited-edition drops, they created a feeling of exclusivity around the brand Gymshark members got early access to new drops and received discounts throughout the year This is powerful for multiple reasons: Elevated brand presence Engaged customers (higher lifetime value) Limited-edition drops can be great cash injections for the business 3) The power of family There was one thing Gymshark did better than almost all their competitors: They listened to their customers and treated them like family They went on a world tour Constantly asked for feedback on products Commented on the community’s progress posts Shared their own progress Gave out discount codes Prioritized customer support The list goes on… Ultimately, what turned this small self-printing garage operation into a billion dollar company with over a 1,000 employees was… Customer Obsession

What is experiential marketing? Experiential marketing is where consumers don't just watch - they engage, interact, and immerse themselves in your brand. Unlike traditional advertising, experiential marketing encourages active participation from the audience. It's not about telling your story; it's about letting consumers live it. By involving consumers directly, brands can create lasting impressions that go far beyond a fleeting ad or billboard. It's marketing that sticks because it's marketing that's lived. Have you or could you use experiential elements in your marketing strategy? #ExperientialMarketing #ConsumerEngagement #BrandExperience #MarketingStrategy

The most memorable brands don’t just sell products—they sell emotions. Rolls Royce isn’t just about cars; it’s about luxury and status. Lego? It’s about creativity and imagination. Dove connects with confidence, beauty, and self-care, while GoPro taps into excitement and adventure. If you want your brand to leave a lasting impression, focus on selling an emotion, not just a product. • • • • • • • #EmotionalBranding #BrandConnection #SellEmotion #MarketingStrategy #LuxuryAndStatus #CreativityAndImagination #ConfidenceAndSelfCare #AdventureAndExcitement #MemorableBrands #BrandingTips #businesstips #marketing #branding #brands #advertisement #digitalmarketing #branding #brand #brandingtips #socialmediatips #influencer #marketingstrategy #socialmediamanager #entreprenur

We appreciate every single one of our Sherbet Media clients but nothing is as satisfying as having our clients come back year after year. Click on the link and read our full post below - https://bit.ly/436OCYd #SherbetTaxi #Media #Advertising #OOH #Outofhome #WeAreLondon #TaxiAds #TaxiAdvertising