Avaans Media PR ’s Post

Tech startups, are you facing PR hurdles? From defining your brand voice to securing media coverage, navigating the PR landscape can be tricky. Check out our latest post to discover common challenges and tips to tackle them head-on! #TechStartups #PRChallenges #StartupSuccess #MediaStrategy

Early-stage startups face challenges in new markets, such as finding consumers, partners, and attracting investments. A well-planned international PR campaign can elevate your brand and create a safety net. Nataliia Natalina, Senior PR Consultant at Black Unicorn PR, shares common mistakes to avoid when taking your first steps in international PR in the guest column below 👇 #news #guestcolumn #PR #tips

Launching Your Startup? Here’s How to Get Noticed! A big thank you to Anne Morello, our incredible guest speaker in the startup marketing class, for demystifying PR! Your invaluable insights inspired this post. Public relations (PR) can be a game-changer, but it doesn’t have to be complicated or expensive. You can create buzz for your company using resources you already have. Here are some key steps to prepare for press coverage: Have a Solid Product or Service: Before announcing anything, ensure your product or service is finalized. Beta versions might not attract attention, so make sure your website can handle increased traffic. Craft a Compelling Story: A simple “we’re launching” won’t cut it. Professional journalists will research your story, so be authentic. Ask yourself, “Will anyone beyond my inner circle care?” If not, hold off on seeking publicity. Build a Media List: Identify media channels that cover your industry. Don’t waste time on outlets that aren’t a good fit. #StartupMKTG24 #StartupMKTG2024 #PR #PublicRelations

Really looking forward to this & seeing Paul Hayes, Andie Cooper & Aaron Linnane in action! They will be joined by Dan Parris & Selina Swift as they discuss how to navigate the evolving tech communications landscape, while building growth. There's something for everyone, from start-up founders to business leaders! Hope you can join us! #TechPR #BeachhutPR

The journey from signing a contract to seeing media coverage for your company involves many laborious steps. How #PR agencies get media coverage for startups and entrepreneurs: https://ow.ly/LFcZ50QQSka

ATTENTION STARTUPS! Before you publish your first post or spend money on ads to promote your business, you need to have a public relations (PR) strategy in place. Our latest blog post covers everything you need to know about building a strong PR strategy for your startup! #startups #pr #publicrelations #prstrategy

12 Do's and Don'ts for Startup PR ✅ DO engage a PR strategy as soon as you are out of "stealth" ✅ DO prioritize thought-leadership articles over product-focused stories ✅ DO leverage interesting & unconventional opinions you have as a founder ✅ DO focus on building 3-4 solid relationships with reporters who can become long-term champions of your startup ✅ DO take an aggressive approach to PR - your story is your most powerful currency and gives you a competitive edge - act like it ✅ DO personalize every email ❌ DON'T make your product the story (hint: the product is never the story) ❌ DON'T use obtuse language like "one-of a kind" or "first-ever" ❌ DON'T follow up with a reporter on the same angle more than twice ❌ DON'T spray and play your media list, select reporters strategically ❌ DON'T pitch multiple reporters at the same outlet on the same beat all at once ❌ DON'T put PR off - if your website is live, you need an active PR strategy in play - otherwise you're allowing the internet to control your brand's narrative Anything else you'd add to this list? 🔥P.S. Want more actionable and easy PR advice and tips for your startup? Make sure to subscribe to our monthly newsletter here: bit.ly/fintechfriends #pr #publicrelations #media #pragency #startups

PR doesn't need to be stressful PR doesn't need to be elusive PR doesn't need to be unattainable PR doesn't need to be costly...or cost anything at all, really. What it does require is: Someone willing to learn a PR process and lead them, An expert source willing to step into the spotlight. It'll never be a guarantee. But you know what is? Missing 100% of the shots you don't take! 😀 -- #PRClub meets 1hr, 1/wk for $1k and help founders, startups, creators, and comms teams learn to pitch and secure earned media placements. 📰 June & September groups are open. I neglected to give the time to properly promote June, so it'll be particularly intimate for anyone looking for individualized attention for upcoming announcements or campaigns. "Hearing what really happens in newsrooms and editors' desks was eye-opening." "Mads is a generous and thoughtful facilitator who shows up 100% ready to give it her all. 11/10!" "My measurement of a great investment is when I reference the content over and over well after the scheduled sessions are done. I look at my notes weekly since we wrapped up PR Club." https://prclub.ck.page/

One of the biggest PR mistakes startups make is focusing too much on their product’s features rather than the problem they’re solving. Journalists and audiences aren’t just interested in what your product does; they want to know why it matters and how it’s making an impact. Another common mistake is sending out generic pitches. Personalizing your outreach and tailoring your story to the publication or journalist is key to getting noticed. Lastly, don’t forget to engage with the media outside of just promoting your product. Build relationships, offer value, and be part of the conversation in your industry. PR is about more than just pushing your agenda—it’s about creating meaningful connections. More tips here: https://lnkd.in/db_Re5uk

🌟 Resilience in PR: Turn Mistakes into Wins 🌟 Learn how to turn PR blunders into branding victories. From quick accountability to leveraging media relationships, transform setbacks into opportunities for growth and public trust. Read the full article for more strategies! #StartupPR #BrandResilience https://lnkd.in/gdAsysB6