Aviditi Advisors reposted this
Poor liquidity and macroeconoic concerns means many firms are stringing out their raises far longer than previously. Is it time to throw the private equity fundraising playbook out of the window? Aviditi Advisors CEO Ryan Schlitt and partner Anna Marie Curran, CAIA explore how GPs need to approach fundraising in 2024 to avoid hitting a capital raising plateau. Read the full story here: https://lnkd.in/ePPjj7d9
Interesting peice. The playbook still works but with the market growth and the corresponding increase in noise, they also need to digitize and from the very beginning think of fundraising as how to cut through noise much much faster and find elidgible GPs - in short think like a SaaS business