Awaken’s Post

Looks like those third-party cookies aren’t going anywhere just yet. Cue the flood of theories and hot takes about what Google is really up to. From regulatory dance-offs to market power plays, the saga continues. But amidst the noise, one thing’s clear: the future of online privacy hangs in the balance. Read on for more: https://bit.ly/3w1QZzK #ThirdPartyCookies #Google #PrivacyDebate

Big news! Google is keeping third-party cookies in Chrome. What does this mean for privacy and advertisers? 🍪 Dive into the pros and cons on our blog! https://lnkd.in/eqaXbTp4

Google postpones third-party cookie phase-out to 2025, impacting #DigitalMarketing strategies worldwide. While offering more adaptation time, it raises privacy and competition concerns. Marketers should pivot to first-party tracking. Read More 👉 https://bit.ly/3RsfCgs

By now, you've probably heard the news: Google's farewell to third-party cookies faces yet another delay. But let's delve deeper into what our Chief Technology Officer, Wilfried Schobeiri, and other industry experts think about it in Marketing Dive! The journey towards enhanced privacy began long before Google's cookie saga, and whether cookies vanish in 2024 or 2025, is irrelevant. What truly matters is prioritizing consumer privacy. Rather than postponing the move to cookieless, advertisers should seize this chance to invest in privacy-friendly alternatives, regardless of future industry decisions. Read the expert's thoughts: https://lnkd.in/eHHy6Ucc #TechNews #AdTech #ThirdPartyCookies #PrivacySandbox

By now, you've probably heard the news: Google's farewell to third-party cookies faces yet another delay. But let's delve deeper into what our Chief Technology Officer, Wilfried Schobeiri, and other industry experts think about it in Marketing Dive! The journey towards enhanced privacy began long before Google's cookie saga, and whether cookies vanish in 2024 or 2025, is irrelevant. What truly matters is prioritizing consumer privacy. Rather than postponing the move to cookieless, advertisers should seize this chance to invest in privacy-friendly alternatives, regardless of future industry decisions. Read the expert's thoughts: https://lnkd.in/eHHy6Ucc #TechNews #AdTech #ThirdPartyCookies #PrivacySandbox

By now, you've probably heard the news: Google's farewell to third-party cookies faces yet another delay. But let's delve deeper into what our Chief Technology Officer, Wilfried Schobeiri, and other industry experts think about it in Marketing Dive! The journey towards enhanced privacy began long before Google's cookie saga, and whether cookies vanish in 2024 or 2025, is irrelevant. What truly matters is prioritizing consumer privacy. Rather than postponing the move to cookieless, advertisers should seize this chance to invest in privacy-friendly alternatives, regardless of future industry decisions. Read the expert's thoughts: https://lnkd.in/eHHy6Ucc #TechNews #AdTech #ThirdPartyCookies #PrivacySandbox

Ever wondered what's happening with Google's plan to phase out third-party cookies? Well, it seems there's a bit of a hold-up, and it's a story that every digital marketer and privacy advocate should be keeping an eye on. Google's ambitious timeline to eliminate third-party cookies in Chrome by the second half of 2024 is currently on pause. The delay comes as the UK's Competition and Markets Authority (CMA) has raised significant concerns about Google's proposed Privacy Sandbox changes. These concerns include potential advantages for Google in accessing user data, control over ad tech participation, and impacts on fraud detection for publishers and advertisers. Despite these challenges, the CMA acknowledges Google's efforts towards fair competition and is working closely with the tech giant to address these issues. For marketers, this delay means more time to explore alternatives but also serves as a reminder not to take this extra time for granted. For a deeper dive into the implications of this delay and what it means for the future of digital advertising, check out the full article [here](https://lnkd.in/gsjVCzJy). Happy Tuesday, Casey Jones #DigitalMarketing #PrivacySandbox #GoogleChrome #CompetitionAndMarketsAuthority

🍪 Are cookies here to stay? 🍪 After 4 years of dreading the end of cookie tracking...Google announced that instead of phasing them out, they're introducing a new Chrome experience where users can make informed choices about their browsing privacy. 👀 Why the pivot? 🤔 Earlier this year, Google removed cookies from 1% of Chrome users for testing, and publishers saw a 30% drop in monetization for those users. Recent reports from Criteo, Index Exchange, and NextRoll suggest that the situation hasn’t improved. What does this mean for your advertising efforts? We’re here to help you understand and adapt. Reach out to learn how you can stay ahead in this evolving landscape 📊 #MarketingNews #AdTechTrends #DigitalStrategy #PrivacyFirst #GoogleCookies

With Google scrapping its plans to deprecate third-party cookies, it's still important for marketers to adopt a privacy-first strategy. Prioritizing user privacy, transparency, and consent builds trust and aligns with the evolving digital landscape. Regardless of cookie reliance, we must lead with integrity and make privacy the cornerstone of our marketing efforts. At least for now I can stop talking about a “cookie-less” future! 🤣

If there is a single takeaway, it's that any delays should not postpone testing and preparation for what's to come. After all, the cookie has already practically been deprecated for a while now with only a single outlier remaining. Cookie-less and Alt ID based solutions offer opportunities for immediate testing using existing measurement frameworks, and are both durable and privacy-first.