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Dear Women Founders, Please avoid sending proprietary information in your email outreach and pitch decks to potential investors. It seems that some of you may not be thoroughly researching your investors. Today, I received a pitch deck for the second time in two weeks that included sensitive competitor and financial information to companies similar to two of our AwakenAngels portfolio. While I deleted the information in both instances, not all investors will. Safeguard your business by conducting thorough research on investors before sharing too much detail. Investors have unique personas, motivations, and drivers—understand them to protect your competitive advantage. Please stop emailing blind. #fundraising #investors #founders
A great share, thank you. I haven't done any fund raising for a while now. I always had 2 - 3 access points to my data room. An entry, intro level; a get to know each other level with some insights into finances and forecasts, competitors, etc.; then, a deep due diligence when serious interest was expressed that included pricing and some of our roadmap. That said, Denise, perhaps you could share what women founders should look for specifically when researching investors besides complementing the portfolio and investment thesis?
Good insight! I was successful at winning a female founders grant so I haven’t needed to fund raise, yet! Useful to know the watch outs and nice to see healthy commentary from others on the post too.
Yikes. And this post is so valuable Denise!
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2moIt’s interesting to read this as more often I see it the other way round - you don’t have anything yet and they won’t sign NDAs- so how does a founder square that circle (I am choosing to bootstrap- asking for others 😎💰).