Ferrari is excited to announce a new collaboration with Peroni Nastro Azzurro 0.0%, the premium Italian beer brand owned by the Asahi Europe & International group. 👏 Given their shared Italian heritage, the collaboration between Ferrari and Peroni Nastro Azzurro 0.0% is infused with passion and style, specifically designed to enhance the experience for Ferrari fans worldwide. The partnership will feature a range of initiatives aimed at elevating the connection with Prancing Horse enthusiasts. To mark this exciting collaboration and offer a glimpse into the forthcoming experiences, Peroni Nastro Azzurro 0.0% will introduce a series of limited-edition products. The inaugural release, Tifosi Nastro Azzurro 0.0%, pays a fond tribute to Scuderia Ferrari fans. ⬇️ Peroni Nastro Azzurro 0.0% will actively engage with the FIA-sanctioned Ferrari Challenge Trofeo Pirelli, a one-make series that has united iconic cars and accomplished amateur racers on some of the world's most renowned race tracks for over three decades. As you consider your marketing strategy for the year, have you explored potential brand collaborations to enhance your brand's reach and impact? #brandpartnership #marketingstrategy #awesomesauce #marketing #brandcollaborations
Sounds like a great partnership for both brands. Great to see both of them coming together for their marketing!
Creating awesome marketing | Founder | Awesomesauce Marketing | Did You See That?
8moIt feels like it has been collab after collab the last 2 or 3 years. An interesting way for the big brands to further cement their position. I'm interested to see how this could transition into other markets or to smaller brands. Watch this space...