80% of customers are more likely to purchase from a company that offers personalised experiences. Of course, this poses a difficult challenge for marketers: how do you craft personalised customer experiences with fragmented data sources? @Buki Froelke is back with more tips on how to use @Google Cloud solutions to build advanced segments, fuel personalised marketing experiences, and drive higher ROI. Check it out ⬇️ #Data #GoogleCloudNext
