Axia Public Relations’ Post

Writing is one of the most important skills in PR. I'm excited to share that I've completed a course to boost my news writing skills. This experience sharpened my skills in crafting compelling stories, enhancing my ability to communicate effectively and professionally. 📝 ✨ #Newswriting #publicrelations #PRSA

Improve your #PR and #marketingcommunications by writing in the active voice. Solid advice Business Wire

In PR, every word carries weight. 💪 The right phrase can shape public perception, influence behavior, and build lasting relationships. 👈 👈👈 As someone who is navigating the world of public relations (and authored a book), I’ve learned that writing isn’t just about stringing words together—it’s about crafting a narrative that resonates. No matter what you are writing, clarity, authenticity, and purpose are your strongest allies. #PR #Writing #Storytelling

If I had a pound for every time I’ve heard ‘I’m just not a very creative person’... 🤑 EVERYONE has the ability to be creative. Yes, even you. But sometimes we need to learn how to unlock it - and that's what I love helping people do on this course. You can expect: 🧠 A very enthusiastic introduction to the psychology of creativity (which I begrudgingly restrict to ten minutes, even though I could talk about it for days) 🔎 A process to help you find focus and ensure your writing has maximum impact 🎲 Creativity games to help you come up with more ideas than you ever knew was possible Come and join if this sounds like one for you.

There’s a subtle nuance between active and passive voice writing, once you learn and master the difference, you'll see how you can improve your PR and marketing communications by writing in the active voice.

For the past year, or so, I've been writing feature articles for SME. It has allowed me to put on my journalist hat and learn how some of the most innovative manufacturing companies operate. It also meant reversing roles and working with media relations pros to help flesh out these stories. It's been great to work with responsive and helpful PR pros (you know who you are) and leads me to believe the profession is in good hands, even if there are a few bad apples who get all of the attention. Here's to the the pros that do the work and stay out the limelight. 🥂 #mediarelations #publicrelations #storytelling #writing

One of my biggest learnings from writing press releases, media statements and long format reports is to be "Simple and Clear" in my communication. The techical jargons and fancy words do not sell and will never do. Your audience is likely to lose interest and skip to the next story, if they have to put in a lot of effort to understand what's written. #communications #pressreleases #contentwriting #simpleisbetter

Monday press release! The Unsung Heroes of Corporate PR: Ghostwriters! 📝 🔹 Behind every major press release and public address, a skilled ghostwriter is crafting the perfect message. 🔸 PR teams handle the intricacies of communication, ensuring that the company head's name shines on every announcement. 🔹 They shape the narrative, manage public perception, and work tirelessly without any credit. Interested in leveraging ghostwriting for your PR needs? Let’s discuss it it! #30dayschallengewithLouisMbagwu #LinkedInforcreators #Ghostwriting #MondayMotivation #Writing #PressRelease

It takes more than a training session to change the way your teams write 🖋 They need the skills, tools and confidence to make the new style stick. So in every project, we try to make ourselves redundant. Because when our clients don't need us anymore, we know they (not we) have successfully turned blah into brilliant 💪 #ToneOfVoice #Writing #Training #Communications #CommunicationsStrategy #CommunicationsSkills

We love it when our clients don't need us anymore 👇 We know this might seem like the opposite of what we should say. But we don't want our clients to need us forever. We want to support them and give them all the skills and tools they need to nurture their new communications approach for years to come 💛 #Communications #Writing #CommunicationsStrategy #CommunicationsSkills