Axinn, Veltrop & Harkrider LLP’s Post

Reflecting on my experience over the past 8 years, it's clear that successful law firms consistently exhibit certain key practices that set them apart 🎯 🚀 Here are just a few observations and insights on what the most successful law firms prioritise: 💻 Effective Marketing Strategies : Effective marketing strategies have been a common factor among top-performing law firms. Whether it's through content marketing, social media campaigns, or strategic partnerships, successful firms understand the importance of promoting their brand and services to reach and attract potential clients. 📊 Capturing and Reporting on Quality Client Data: The ability to capture and analyse client data is crucial for gaining insights into client needs, preferences, and behaviours. Successful law firms invest in robust data collection systems to track client interactions, matter outcomes, and overall satisfaction levels. 🤝 Nurturing Clients for Repeat Business: Building strong, long-lasting relationships with clients is a hallmark of successful law firms. By providing exceptional service, proactive communication, and personalised attention, firms can cultivate trust and loyalty among their clients, resulting in repeat business and referrals. 🥇 By observing these key practices from successful law firms and leveraging innovative tools like HubSpot, law firms can enhance their marketing efforts, optimise client data management, and effectively cultivate client relationships to achieve sustainable growth and success in the legal industry. What other strategies have you seen contribute to the success of law firms? Share your thoughts in the comments below! 👇

How are you measuring success? I feel like every legal marketer asks this question of every marketing initiative and the response is never quite as clear as mud. It can sometimes feel like we only get “squishy” responses back… “So more people know our name.” “It’s important to my client…” “To show we responded to the RFP…” ➡️ But what if we could help lawyers better articulate how to quantify and measure “squishy” success. Because ‘people knowing our name’ is just a vague way of saying brand recognition, which can measured in branded search volume, client surveys, earned media, referral traffic, and more. Because ‘it’s important to my client’ can be measured in more work from said clients, more contacts with the clients key stakeholders (look at your CRM!), and more opportunities to pitch work to said client. Because ‘to show we responded to that RFP’ can be measured by actual new work from the client who issued the RFP or the opportunity to showcase more of the firm’s services to an existing client issuing the RFP. These “squishy” results are all measurable, legal marketers just need to help lawyers quantify and measure those results. Found this helpful? Sharing is caring. ♻️ #lawfirmmarketing #legalmarketing #measuringsuccess

This is a really great article from Kim Tasso outlining the key components for law firms and lawyers looking to market private client services. She outlines the importance of strategy and the different approaches and roles of those in the firm - from management, team heads, marketing, and the individual lawyers (yes, we all have a role!) A really nice, focused, succinct reference point for anyone looking to develop an effective approach to marketing their private client services, teams, lawyers and the wider firm. Thanks for sharing Kim 🙏

"Unlocking Success: The Crucial Interplay of Marketing and Legal Administration 🚀⚖️ In the intricate web of legal administration, marketing isn't just an optional extra—it's a strategic necessity. Here's how: 1️⃣ Building Trust: Effective marketing cultivates trust, a cornerstone of any legal practice. From compelling branding to thought leadership content, it's all about reassuring clients that you're the solution to their legal needs. 2️⃣ Visibility Matters: In a crowded legal landscape, visibility is key. Marketing ensures that your firm stands out amidst the competition, whether through targeted ads, SEO strategies, or engaging social media presence. 3️⃣ Client Acquisition & Retention: Marketing isn't just about attracting new clients; it's also about nurturing existing relationships. By staying top-of-mind through newsletters, client events, or personalized communications, you reinforce loyalty and drive referrals. 4️⃣ Thought Leadership: Positioning yourself as an authority in your legal niche requires proactive marketing. Whether it's publishing insightful articles, speaking at conferences, or hosting webinars, showcasing expertise builds credibility and attracts clients. 5️⃣ Adaptation & Innovation: The legal landscape is ever-evolving, and marketing helps you stay ahead of the curve. By analyzing market trends, gathering client feedback, and leveraging technology, you can adapt your services to meet changing demands. In essence, marketing isn't just about selling services—it's about fostering relationships, establishing credibility, and staying relevant in a dynamic legal environment. Embrace it, and watch your practice flourish! 💼✨ #LegalMarketing #ClientSuccess #InnovationInLaw"

Whether you are marketing in legal, professional services, tech, finance or the list goes on .... it is important to meet the organization where they are at, align to the overall strategy and continuously consult with your stakeholders. In its simplest form, marketing is about creating and sustaining human-to-human connections that result in amplifying the brand and creating opportunities for growth. Relationships matter - take the time to build trust and develop credibility internally and with clients. Three things you cannot do enough of: Communication, socialization and collaboration. This article by Clare Rodway is a good read for all legal marketing and business development professionals and has a lot of practical gems from CMO's globally that can be immediately applied. Honoured to have been asked to contribute and have the final word :) Note: for access simply add your name and email, it is free! And thanks to all my fellow contributors Petra Bailey, Isabel Bertram, Lukas Claerhout, Charlotte Davidson, Michelle Holford, Ed FitzGerald, Noni Garratt-Wall, Laura Klysz, Kim Lansdown, Sarah Longden, John Petrie, Karen Snell, Hannah Sparkes, Sean Twomey and Jamie Wallis https://lnkd.in/gjhU9NDM #lovelegalmarketing #marketing #businessdevelopment #cmoinsights

Today, more than ever, law firms must leverage every resource to drive growth. One often underutilized asset is the marketing team at your firm. Your in-house marketing professionals are your internal business development consultants, guiding your collective practice areas toward greater profitability and market relevance. LexisNexis InterAction+™#Law #BusinessDevelopment #LawFirms #LegalMarketing

A midsize law firm had the foresight to call CMO2Go right before their CMO departed. The CMO had only one week left at the firm, so we needed to meet with them and get up-to-speed in a short time. To take the lead, we sent a law firm marketing professional with decades of experience who could quickly understand the processes the firm had in place, keep their marketing machine running and contribute marketing ideas to the lawyers. When we went in, we ensured that we had access to their systems and all the marketing materials that had to go out for events, articles and social media campaigns. Our technical team dove into the firm’s Hubspot database and made sure things would run smoothly. But our support went way beyond pressing buttons to keep the marketing machine running. Once we secured their full trust and support, our embedded team member began brainstorming and ideating with the firm’s partners so she could fully support and develop their marketing ideas. Our senior marketing consultant had the sophistication to talk through the pros and cons of various approaches - while keeping everything flowing at the same level and volume that the firm was used to. And, when the new CMO was hired a few months later, we stayed on to help with the onboarding. As they built their team, we provided support to them for just as long as they needed - and not one moment longer. Your firm needs to prepare for a time when you may lose a senior member of your marketing team. We want to make it easy for you to continue to focus on your clients instead of on your marketing. Let us help you keep the marketing machine running! #LegalMarketing #LawFirmMarketing #CMO2Go #Marketing https://lnkd.in/egbh9g4u

When your law firm loses its CMO - how does CMO2Go,Inc. fill the gap with an experienced law firm marketing professional? Here's the story of how we did it for one midsize firm.

Is your law firm ready to maximize growth and retention? Discover the secrets of Account-Based Marketing (ABM) with our complimentary on-demand webinar. ABM focuses its marketing efforts on top clients and prospects, delivering higher ROI and creating more revenue from current and new clients. Learn why 85% of marketers say ABM is their top strategy and how you can implement it effectively. Watch our On-Demand Webinar to Learn: ▶️ The essentials of ABM and its importance for law firms ▶️ How to get started with the TEAM Framework ▶️ Deciding which accounts to focus on ▶️ Mapping and profiling stakeholders ▶️ The right tools and technologies for ABM ▶️ Developing targeted value propositions ▶️ Planning and executing integrated campaigns ▶️ Measuring and evaluating results Don't miss out on this opportunity to revolutionize your marketing strategy. Watch now and ensure your firm stays ahead of the competition https://hubs.li/Q02xznpQ0 #LegalStrategy #Lawyering #LawyerMarketing

Join Dawn V. Sheiker, Director of Client Relations at Morris James LLP, and Bryan Pattman, Director of Operations at 9Sail, for an insightful discussion about the vital feedback marketers need to succeed in the digital era, moderated by Joe Giovannoli, Founder and CEO of 9Sail. Learning topics include how today’s marketers can: • Identify the KPIs that matter • Measure effectiveness, success and return on “opaque” marketing channels such as PR, awareness campaigns, etc. • Identify the small steps that can make a big impact on ROI Link in the comment to register #legalmarketing