Axl Ching (Estate/Succession/Wealth)’s Post

🍻Breaking News: Heineken Takes $949 Million China Hit Amid Cautious Outlook 📰 Heineken, a well-known beer brand, has recently faced a setback in China, reporting a staggering $949 million hit amid a cautious outlook for the market. This news shines a light on the challenges and complexities of operating in the ever-evolving global business landscape. The impact of this development on the company’s strategy and future plans is certainly worth keeping an eye on, especially in the context of the rapidly changing consumer behavior and market dynamics in the region. What are your thoughts on this news? How do you think Heineken can navigate through this challenge and strategize for the future? Share your insights and let's discuss. #Heineken #ChinaMarket #GlobalBusiness https://ift.tt/wX34Cua

How did Coca Cola go from 9 glass servings a day in it's early days to 1.9 billion servings per day today? The missing link here is Commercial Planning & Execution

Lessons From a Fizz-asco: New Coke and the Perils of Reinvention In the world of business, we often learn as much from our missteps as we do from our successes. And when it comes to marketing, few cases illustrate the importance of knowing your audience better than the "New Coke" debacle. It was 1985, and Coca-Cola, despite being the undisputed market leader, decided to change the formula of its iconic beverage. After a series of taste tests, they launched "New Coke" with great fanfare, convinced it would be a resounding success. The result was quite the opposite. The public's response was immediate and overwhelmingly negative. Not only did people reject the new flavor, but they felt betrayed by the brand that had been a part of their lives for generations. What went wrong? Coca-Cola underestimated the emotional power its product held for consumers. It wasn't just about a formula; it was about an identity, a connection to shared memories and experiences. The pressure was such that, just three months later, the company was forced to backpedal and relaunch the original formula as "Coca-Cola Classic." The "New Coke" case is a stark reminder that innovation doesn't always mean changing the essence of what you offer. Sometimes, the key is to listen to your audience, understand their needs, and respect the core elements that make your brand special. What other marketing lessons have you learned from past mistakes? Share your experiences in the comments. #marketing #lessons #failure #cocacola #newcoke #marketresearch #brandidentity #customerloyalty #engage

Learning from the Masters: Lessons in Competition from Coca-Cola, and Beyond. "PepeBBQ: Elevating from Charcoal Supplier to Premium Hotel Supplier" Classic case study: Coca-Cola versus Pepsi. Now, we all know these soda giants have been battling it out for decades, right? But here's the twist: Coca-Cola, the soda superstar, hasn't always seen Pepsi as its main rival. Surprised? You should be! In fact, Coca-Cola's competition isn't just limited to Pepsi; it's any drink that can quench your thirst. Coca-Cola has even managed to position itself as a replacement for water itself! Talk about thinking outside the bottle! But let's bring this lesson closer to home. Imagine you're in my shoes, running a business selling charcoal to hotels. It's easy to think that your competition is just other charcoal shops, but hold on to your grills! What if we expand our view and see hotel suppliers as our new competition? Suddenly, we're igniting new opportunities and lighting up success in unexpected places. #CompetitionChronicles #ThinkOutsideTheBottle #InnovateAndIgnite #CharcoalChallenge #RethinkRivals #CokeAndCharcoal #EmbraceNewHorizons #SparkSuccess #GrillAndGrow #CompetitionInsights

Market research is an essential component of achieving success in marketing endeavours. However, undertaking it without a clear objective can lead to erroneous decisions, which may have catastrophic consequences. A prime example of this is the New Coke fiasco of 1985. In an effort to boost sales and compete with the rising popularity of Pepsi, Coca-Cola decided to alter the formula of its flagship product, introducing "New Coke." This decision was primarily influenced by market research indicating that consumers preferred the taste of Pepsi in blind taste tests. Consequently, Coca-Cola's management prioritized taste over the emotional connection consumers had with the brand, leading them to reformulate the iconic beverage. However, the introduction of New Coke sparked significant controversy and faced widespread backlash from consumers, who were deeply attached to the original Coca-Cola. The company encountered vehement public outcry and boycotts, as many loyal customers expressed their dissatisfaction and disappointment with the change. Ultimately, in response to the overwhelming negative response, Coca-Cola swiftly reverted to the original formula, reintroducing it as "Coca-Cola Classic" just a few months after the launch of New Coke. #imtghaziabad #pgdmexp #coke #cocacola #marketingresearch #marketing #consumerinsights #1980s

Hi everyone! Has anyone ever pictured waking up to a Coca-Cola cup? I am sure that you did not. But you might as well imagine it because The Coca-Cola Company has taken a dip in the tea business. A few days ago, it partnered with Makaibari Tea, the renowned tea estate in Darjeeling, to introduce an iced green tea beverage that is ready to drink under the Honest Tea brand. Here's a fun fact, however. Coke has already attempted to enter the Indian tea business. It had plans to collaborate with Nestlé more than ten years ago to market bottled, ready-to-drink iced tea under the Nestea brand. At the time, Tata Consumer Products and PepsiCo were in talks about a related project. However, because there wasn't much consumer interest in the product in the market, the transaction didn't take off and unexpectedly stalled two years later. That was in 2012. But, by 2027, the same market may be worth over $200 million and expand at 13% a year. In addition, consumers enjoy trying out new products, which presents a chance for many direct-to-consumer (D2C) firms to test out novel concepts. Thus, perhaps Coke ought to hope that the second time is a charm.

Do you really listen to what your customers want? Showing customers that you care about what they want can be key to your business success. On this day, July 11th, 1985, the Coca-Cola company did just that. In April, 1985, the Coca-Cola Company announced that they were changing the formula of its signature soft drink for the first time in 99 years. Coca-Cola, which had been the world’s bestselling soft drink, had been facing increasing competition from rival cola Pepsi, and the company wanted to re-energize the brand. In blind taste tests, consumers generally preferred New Coke over Pepsi and the original Coke. But, consumers had a sentimental attachment to their beloved brand and reacted very negatively to New Coke. The company was flooded with up to 8,000 calls a day from dissatisfied consumers and received some 40,000 complaint letters. CEO Roberto Goizueta even got a letter addressed to “Chief Dodo, The Coca-Cola Company.” The soda company quickly got the message and brought back the original formula less than three months after New Coke launched. It quickly regained its status as the dominant cola. Coca-Cola found out just how key it is to listen to what customers want with one of the biggest product flops in history. https://lnkd.in/eGXWdWG8 #cocacola #rebranding #advertisingstrategy #businessfail #customerisking #onthisday #productflop

On April 23, 1985, The Coca-Cola Company announces that it is changing the formula of its signature soft drink for the first time in 99 years. The short-lived, sweeter New Coke, as it is called, debuts to a consumer backlash that pundits call the marketing blunder of the century. Coca-Cola, which had been the world’s bestselling soft drink, had been facing increasing competition from rival cola Pepsi, and the company wanted to re-energize the brand. In blind taste tests, consumers generally preferred New Coke over Pepsi and the original Coke. But, consumers had a sentimental attachment to their beloved brand and reacted very negatively to New Coke. The company was flooded with up to 8,000 calls a day from dissatisfied consumers and received some 40,000 complaint letters. CEO Roberto Goizueta got a letter addressed to “Chief Dodo, The Coca-Cola Company.” The soda company quickly got the message and brought back the original formula less than three months after New Coke launched. On July 11, 1985, 79 days after the release of New Coke, Coke’s original formula returned to market, rebranded as Coca-Cola Classic. It quickly regained its status as the dominant cola. In 1995, the soft drink giant held a meeting for the 10-year anniversary of New Coke. Goizueta, then chairman and CEO, put a positive spin on the failure at the meeting and called New Coke a case of “taking intelligent risks.” “We set out to change the dynamics of sugar colas in the United States, and we did exactly that—albeit not in the way we had planned,” Goizueta said.

Cola Wars Update: Dr Pepper Fizzles Up to #2 Spot in the US The battle for soda supremacy heats up! Dr Pepper has overtaken Pepsi as the second-bestselling carbonated soft drink in the US, according to Beverage Digest. This shift highlights the growing consumer preference for bolder flavors and innovation. Meanwhile, Coca-Cola is making waves in India by securing a distribution deal with Subway, replacing Pepsi after a five-year partnership. This is a strategic move for Coke, especially after facing resistance from local retailers in Tamil Nadu. What are your thoughts on the evolving soda landscape? Are you a fan of the classics or reaching for something new? #beverages #nexusitgroup #marketing #consumertrends

🎯🎯Are you doing this marketing mistake like The Coca-Cola Company vs PepsiCo I was going through the Marketing Blunders of top companies around the globe and I found this. 🎯Story time It’s the year of 1985. Coca-Cola has a new competitor: Pepsi. People have started preferring the sweeter taste of Pepsi over Coca-Cola. Coke is losing market shares to Pepsi thanks to its taste. Even in blind tasting tests, people prefer Pepsi over Coke. So, in a bid to regain their lost glory they decided to sweeten their beverage like Pepsi and launch it as the New Coke! But it did not work out as planned. People hated it. The response was so negative that people began to hoard the old bottles of Coke. Then they started selling those at exorbitant prices. The main reason why people were so upset was because Coke changed. No one wanted the new Coke. The Coke was a symbol of the American way of life. They did not want it to change at all. 📌So what's the life lesson we get? The lesson to take away is that we should always be clear on what the customer wants before investing in something new. Keep following Sayoni (Mahapatra) Chatterji 🇮🇳 for more posts on #brands #writeups #blogs and more