Axyz’s Post

"Future of Travel" (FOT) report: a game-changer in #multicultural consumer insights, providing an in-depth look at the future of travel through the lens of #inclusivity, #diversity, and human connections In a landscape of rapid change, FOT reshapes how travel brands connect with the diverse U.S. multicultural #traveler segment. Key findings include the revelation that 86% of multicultural travelers share similar emotional needs, values, and drivers. Moreover, nearly 80% consider their identity, culture, or background when seeking trip inspiration. Representing an array of voices, FOT showcases a diverse participant mix, intentionally including underrepresented groups such as #Black (38%), #LGBTQ+ (27%), White (22%), #Hispanic (20%), and #Asian (16%). Key Considerations: 1️⃣ Inclusive and Diverse by Design: Prioritizing diverse human perspectives to reflect consumer mindsets and community inclusion. 2️⃣ Multicultural Traveler Insights: Identifying forces of influence, emphasizing trust, and recognizing the role of culturally #authentic experiences. 3️⃣ Consumer-Centric Approach: Showcasing the importance of connections, trust, and a sense of belonging. 4️⃣ Millennial and Gen Z Perspective: Understanding the preferences and needs of over 65% of respondents from these influential demographics. 5️⃣ LGBTQ+ Representation: Unveiling insights into the considerations present with marginalized consumer segments. 6️⃣ Female Participation: Acknowledging the critical role of over 50% female respondents. 🔗 "Future of Travel" is available for purchase at https://lnkd.in/dYCiKcQq #FutureOfTravel #InclusiveTravel #DiversityInTourism #TravelInsights #GenZ

Embracing inclusion is essential for any modern business strategy. Our upcoming research explores the challenges and experiences of underserved travelers, providing insights to help your business implement inclusive travel practices. Discover actionable takeaways you can start today to serve LGBTQIA+ travelers. https://bit.ly/3xD8JC3

PGAV’s Voice of the Visitor 2024 is here! KEY FINDING 95% of People Plan to Visit an Attraction in 2024! Whether it’s the thrill of a theme park, the marvels of a museum, or the connection with animals at the zoo, 95% of respondents are ready to explore attractions in 2024. TREND ALERT Visitors are breaking free from their conventional choices and embracing a diverse array of attractions. From conventional favorites to hidden gems, the allure of novelty is reshaping the attractions landscape. ADDRESSING CHALLENGES Attractions should be welcoming to everyone. Unfortunately, 17% of visitors reported encountering discrimination at U.S. attractions, casting a shadow over the atmosphere. Digging deeper into the findings, VOV 2024 reveals that 35% of those incidents occurred within parties that included someone with a disability, while 30% took place in groups with a member who is neurodivergent. Together, we can work to create attractions that welcome everyone. Check out the data from industry performance to guest satisfaction in the full VOV 2024 report. https://lnkd.in/eVhmZri8

Embracing inclusion is essential for any modern business strategy. Our upcoming research explores the challenges and experiences of underserved travelers, providing insights to help your business implement inclusive travel practices. Discover actionable takeaways you can start today to serve LGBTQIA+ travelers. https://bit.ly/3xD8JC3

Embracing inclusion is essential for any modern business strategy. Our upcoming research explores the challenges and experiences of underserved travelers, providing insights to help your business implement inclusive travel practices. Discover actionable takeaways you can start today to serve LGBTQIA+ travelers. https://bit.ly/3xD8JC3

Embracing inclusion is essential for any modern business strategy. Our upcoming research explores the challenges and experiences of underserved travelers, providing insights to help your business implement inclusive travel practices. Discover actionable takeaways you can start today to serve LGBTQIA+ travelers. https://bit.ly/3xD8JC3

Embracing inclusion is essential for any modern business strategy. Our upcoming research explores the challenges and experiences of underserved travelers, providing insights to help your business implement inclusive travel practices. Discover actionable takeaways you can start today to serve LGBTQIA+ travelers. https://bit.ly/3xD8JC3

In an increasing number of #countries, #millennials are the first generation to embrace #queer family #travel. As more #LGBTQ+ families embark on that exciting first multi-generational trip, #Booking.com’s latest Travel #Proud research reveals the heightened #awareness and acceptance among LGBTQ+ families that their trip will be influenced by their #identity. https://lnkd.in/grve6a-z

Why Visibly Supporting Aboriginal Culture and Giving Back is So Important In today's corporate landscape, supporting First Nations culture and giving back to the communities from which it originates is more than a gesture; it's a commitment to inclusivity, respect, and positive impact. My experience with Aboriginal culture is that it is rich with ancient traditions and vibrant expressions. I have learned that it offers profound insights and beauty that enhance our collective understanding of heritage and diversity. By visibly supporting these cultural narratives, companies not only contribute to preserving and celebrating culture but also foster a workplace that values and embraces diversity. I believe that culture brings more connection, depth, and colour to our society – it is more fun too! Moreover, engaging with Aboriginal artists and their communities through corporate gifting not only supports and uplifts these talented artists, but also plays a crucial role in ensuring the continuation of traditional culture.  At Koh Living, our in-house artists deeply value the opportunity to keep their ancestors’ stories alive – stories that hold profound, shared wisdom about Culture, Community and Country. These narratives are vital; they guide us toward a better future by emphasizing the values that bring meaning to our lives and connects us all. I feel that giving back goes beyond philanthropy; it is about creating lasting relationships and trust. When businesses choose to invest in Aboriginal products and initiatives, they are acknowledging and valuing the contributions of these communities. It is amazing to think that even the smallest gesture can catalyze positive changes, from economic development to cultural preservation, and enhance social equity. Incorporating Aboriginal gifts into your corporate culture sends a powerful message of respect and solidarity. It shows your clients, partners, and employees that your organization is committed to fostering inclusivity and supporting the rich tapestry of cultures that enrich our society. This dedication not only strengthens your corporate identity but also resonates deeply with a modern audience that values ethical and socially responsible business practices. What might change in our workplaces and communities if every business took steps to actively engage with and celebrate Aboriginal culture through their corporate practices? #TuiCordemans #KohLiving #Diversity #Culture

Want to know what's on my mind lately? (No worries... I'm going to share anyway....) 😉 It's when voices of value aren't present in convention spaces because big corporations have the money to have their voices heard louder. What do I mean by this? I am noticing a trend in the convention world where speakers, small business owners, and those of the most vulnerable identities are silenced in favor of those who can pay more to be present. As I've been putting together FLOCC and also applying to speak at a number of statewide and national tourism conventions, my eyes have been opened. At FLOCC, of course I want our tourism leaders to hear from industry experts who can speak to the corporate experience. But just as important, I want them to hear from real people navigating life as queer in a travel industry designed for straight, cisgender, white, skinny people with full physical ability. I want you to hear from the transgender person who navigates airport security. I want you to hear from the gay man with accessibility needs who wants to help others better accommodate travelers like him. I want the queer athlete hosting events to shed light on how to create more inclusive spaces for attendees and teammates who need to feel seen and respected. I want gay dads with kids to offer insight into what they go through to plan a trip. I want you to listen to stories from nonprofit leaders who are struggling to get the funding needed to create events that drive tourism to your destination. And I want you to hear from the formerly fat person (me) about how it feels to see skinny people in beach ads. These are important stories to hear. We are your travelers. Our industry thrives off of storytelling yet our events are bought and sold by corporate sponsors. And yes, we need our sponsors. Don't get me wrong. FLOCC needs them, too. And we are grateful for them. But when the voices on stage are only of those with cushy paychecks, the industry misses out! Over the past few months, I have been turned down from a handful of speaker opportunities (ones that I was asked to do at first) because I refused to pay to share my expertise and story. Read that again. They wanted ME to pay to share my expertise. As a Jewish, female, queer tourism leader, who has lived most of my life as an obese person and struggled from debilitating anxiety, I have a unique perspective on travel. One that could easily open minds. But my voice won't compete with big paychecks. As an event host, I never want money to silence diverse voices. Perhaps it's a terrible business move, and one that will cause me financial strain. But if the voices I put on stage inspire change, get people to listen, and offer new perspectives that wouldn't have been shared by the corporate leader with the cushy paycheck, then so be it. At least I will have done what I set out to do. I have no issue eating Ramen if it means that I've made a difference.