Ayaan Sheikh’s Post

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Ahead of the World Darts Championship this evening, Spider, Chairman, Sara Pearson, shares her thoughts on how organisations can handle a 'positive crisis'. DARTS – SUDDENLY FACING A ‘POSITIVE’ CRISIS! Luke the ‘nuke’ the 16-year-old wunderkind who is on the brink of being champion of the world of darts, must be/should be causing the powers behind the sport some serious consternation today. How do you harness this wholly unexpected phenomenon and use it to benefit the future of darts? Of course, one would like to think the governing body has already invested in preparing a five-year plan with a clear pathway for growth of the sport. A plan which includes more inclusivity, less stereotypical early middle-age white men, not always looking their fittest. Or perhaps it has the ambition of getting darts on the Olympic roster – well why not? It’s not only about the spotlight on the sport, but how does the World Darts Federation plan to assist in helping manage the feeding frenzy of likely sponsors that will descend on the ‘nuke’ if he wins? No one wants to see a situation where he finds himself like big lottery winners floundering with the fame and fortune that comes his way. I am sure he has a good manager but is he or she experienced in coping with the level of attention which will land as early as tomorrow? I may be wrong on all the above but this is a perfect example of why positive planning is so vital in any organisation. Many of us will plan for the case of a crisis, but we also must be prepared to maximise positive opportunities that come out of the blue – and have a strategy in place to keep the momentum rolling long after the tournament has come to an end. Good luck Luke!  

Great article from Bren O'Brien outlining the paradoxical existence of Sports and Racing wagering. There is no doubt that the growth in Sports betting is a huge opportunity for racing. The article quotes “It may end up that sports ends up being the saviour of racing.” Whilst there is a large element of truth in that statement, Racing must focus on how best to engage with their customers in new ways, rather than relying on the sports betting tide taking them to salvation.

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Let's celebrate the legendary moments that shaped the history of sports! From unforgettable victories to moments of triumph, sports are made up of memories that are etched in all of our minds. 🏆🌟 #SportsEventManagement #CorporateEvent #teambuilding #portugalsport #move #movesports #moveportugal #thegamechangers #sportevents #movewithus

𝗧𝗵𝗲 𝗗𝗿𝗮𝗺𝗮 𝗕𝗲𝗵𝗶𝗻𝗱 𝗙𝗼𝗿𝗺𝘂𝗹𝗮 𝟭'𝘀 𝗘𝘃𝗼𝗹𝘂𝘁𝗶𝗼𝗻: 𝗧𝗵𝗲 𝗙𝗜𝗦𝗔-𝗙𝗢𝗖𝗔 𝗪𝗮𝗿 Beyond the glitz and glamour of Formula 1 a battle of wits, power, and control once raged, reshaping the very foundation of this beloved sport. This is the tale of the FISA-FOCA War, a conflict that wasn't just about regulations but about the future direction of Formula 1 itself. 𝗧𝗵𝗲 𝗕𝗮𝘁𝘁𝗹𝗲 𝗟𝗶𝗻𝗲𝘀 𝗮𝗿𝗲 𝗗𝗿𝗮𝘄𝗻 At the heart of this conflict were two titans: the Fédération Internationale du Sport Automobile (FISA) and the Formula One Constructors Association (FOCA). FISA, an autonomous subcommittee of the FIA, wielded control over the sport's technical and sporting regulations. FOCA, akin to a racing team union led by the astute Bernie Ecclestone, sought greater control over the commercial aspects of the sport. The late 1970s and early 1980s saw this tension boil over, culminating in a series of confrontations that threatened to split the sport in two. The most notable of these was the boycott of the 1982 San Marino Grand Prix by FOCA-affiliated teams, a bold move that underscored the depth of the rift. 𝗧𝗵𝗲 𝗖𝗼𝗻𝗰𝗼𝗿𝗱𝗲 𝗔𝗴𝗿𝗲𝗲𝗺𝗲𝗻𝘁: 𝗔 𝗙𝗿𝗮𝗴𝗶𝗹𝗲 𝗣𝗲𝗮𝗰𝗲 The resolution to this conflict came in the form of the Concorde Agreement, a landmark accord that balanced the power dynamics within Formula 1. FISA retained authority over the sport's regulations, while FOCA gained control over its commercial exploitation. This agreement not only averted a potential split but also laid the groundwork for the sport's commercial boom, transforming Formula 1 into the global spectacle we know today. 𝗧𝗵𝗲 𝗟𝗲𝗴𝗮𝗰𝘆 𝗼𝗳 𝗖𝗼𝗻𝗳𝗹𝗶𝗰𝘁 The FISA-FOCA War was more than just a political skirmish; it was a transformative period that reshaped Formula 1's governance, commercial rights, and global appeal. The war and its resolution through the Concorde Agreement underscored the importance of collaboration and compromise in steering the sport towards a prosperous future. What do you think would have happened to Formula 1 if the FISA-FOCA War had ended differently? #Formula1 #FISAvsFOCA #ConcordeAgreement #MotorsportHistory #RacingLegacy

I'm going to guess that not too many of you were watching the final stages last night of the Valspar Championship on the PGA Tour? This is Peter Malnati, who won the tournament, celebrating with one of his young sons. This was just Malnati's second win in 259 PGA Tour events (the first was in 2015 - golf is hard). He is the archetypal journeyman pro, and this win clearly meant a lot to him and his family. It secures his playing status for the next couple of years and gets him into all the big events, along with $1.5 million. Properly life-changing stuff. It got me thinking a bit about storytelling in sport, and what we look for as fans. There seems to be an assumption among the people who run sport that everyone only wants to see the biggest names (or the biggest teams) slugging it out among themselves, repeatedly. It's the mindset that leads to things like LIV Golf and European Super League ideas. Of course there's a place for that. We all want to see the best players doing their thing and competing against each other regularly. But you can have too much of a good thing, and I think there's still plenty of space in sport for these stories of redemption, comebacks, against-the-odds victories, life-changing moments. These stories create genuine emotion and engagement with the audience, even if the protagonist is someone 95% of people watching have never previously heard of. After all, if sport is meant to be entertainment, how many Hollywood storylines read "World-famous, dominant player or team that was expected to win, wins"?

Some lovely videos in this montage - I’m a firm believer that instead of just telling people what’s required (via policies, frameworks, procedures and written messaging) we also need to show them and inspire them to make change. Videos, animations, music and montages can go a long way to get simple messaging across and effect behaviour change. Implementation has to be channeled via lots of different mediums if it’s really going to resonate - especially if you want it to reach down to grassroots level 🩵 As we move into the New Year a great question to ask is in terms of your strategic outcomes for 2024 - how are you communicating with your audience? And how effective is it? #sport #messaging #communication

It’s that time of year again for media to question the taxpayer value of the the F1 Australian Grand Prix in Melbourne. According to the 2023 AGPC Annual Report Vic Gov’t invested $100.6m with an estimated total economic impact of $268m (EY, 2023 DJSIR Report). Looking beyond the economic impact report other benefits should also be considered: 1. Social impact - during Covid we experienced what life looked like without major events. Major events unite people, strengthen the community and instill a sense of pride for Victorians 2. Brand exposure - broadcast live in nearly every country in the world to millions of people provides significant brand exposure for Melbourne and Victoria. Add to that the exposure received via Drive to Survive. 3. Flow on tourism and economic benefit - exposure and awareness generated from above and positive experiences for the 81,000 interstate and international travellers (2023) puts Vic and Melb top of mind for future travel 4. Benefits to other Motorsports - our data shows that passion for F1 has had a direct positive impact on other Aust. Motorsports such as Supercars ….plus more Whether your supportive or against it, the overall benefits are hard to ignore and it’s great to have the race locked in until 2037 #sportsbusiness #sportsbiz

On this international day of sport for development and peace,let ‘s harness the power of sports to create positive change and make the world a better place. #scarp#scarpmarket#radhekrishnaindustries