Ayo Abbas’ Post

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Built environment marketing expert | Driving AEC growth through strategic marketing campaigns | Speaker | Trainer | Fractional CMO | Non-Exec | NED

Most of podcast pitches I get suck but thankfully, the one that I got for this interview today didn't. It clearly worked, mainly due to the fact that they listen to the show, had a relevant topic idea with a point of view, plus they’re really knowledgeable about the work they do. Anyway, today's episode features Nina Farrell from &Agency and Emma Hutton from Hutton and is all about brand and storytelling but from a consultant's perspective. Nina and Emma are two consultants that I've known for quite a while who work predominately with mid-sized architecture firms. Key discussion topics include: - Understanding the connection between storytelling and brand - How to develop your brand strategy to differentiate your practice - The need to build strong brand foundations - Whether brand or strategy is a 'dirty' word - Ways to uncover client perceptions about your firm It was a total pleasure to record this one - so I hope you enjoy it. Do let me know what you think of this one. Listen   My website https://lnkd.in/etNFW9J4 Spotify https://lnkd.in/eAxm4rdQ Apple https://lnkd.in/eRcrUaaF #Marketing #BuiltEnvironment #Architects #Engineers #RealEstate

Julia Nicholls

Experienced Communications Strategist helping creative people get comfortable with building visibility. LFA Mentor I RIBA Awards 2024 Juror I Inspire Future Generations Judge I Archiboo Best Consultant Shortlist

4mo

Wise words from some very experienced and brilliant women, I was nodding throughout! Communication in all its forms is hollow - and not working hard enough - without a solid strategy behind it.

Nina Farrell

Creative Director | Brand Strategist | Founder of &Agency and The Peckham Experiment CIC

4mo

Thanks Ayo! Such a lively discussion.

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