Cannabis producer Green Thumb Industries has expressed interest in merging with Boston Beer, the maker of Sam Adams lager.
Green Thumb’s Chief Executive, Ben Kovler, sent a letter to Boston Beer’s founder and Chairman, Jim Koch, on Sunday to discuss a potential combination.
The benefits of this merger include allowing Green Thumb to be listed on a major U.S. exchange, as well as enhancing its ability to innovate in categories such as prerolled joints, edibles, and drinks, and pursue mergers and acquisitions.
The WSJ reported late last week that Japanese whisky maker Suntory was in early talks for a possible Boston Beer acquisition.
Kovler said he would be able to make a superior offer for Boston Beer, adding that young people are drinking less alcohol, while the U.S. cannabis market—still working its way toward legalization for recreational use in many states—is ballooning.
“As we look at a future where this consumer trend continues to gain traction, I believe we have to be proactive versus reactive,” he said.
Boston Beer has a market capitalization of about $3.6 billion. The company’s shares surged more than 20% on Friday on Suntory’s interest. Green Thumb has a market capitalization of about $2.5 billion.
A deal could be difficult to pull off, particularly given that cannabis consumption remains illegal at the federal level in the U.S.
The Biden administration is seeking to reclassify marijuana as a less-dangerous drug.
Boston Beer has its own foothold in cannabis with a brand known as TeaPot, which makes cannabis-infused iced tea. It debuted in 2022 and is currently available in Canada.
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