Azrain Aziz’s Post

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Manager @ PwC South East Asia Consulting

💳 As inflation persists and discretionary spending subsides, consumer brands and retailers need to harness technology that makes shopping experiences frictionless—before, during and after the process. Today’s consumer is tech-savvy and uses several different online tools to inform and make their purchasing decisions. Our Global Consumer Insights Pulse Survey dives deep into decision-making behaviours before shopping, in stores or online. Scroll through to explore the ways consumers inform themselves before purchasing, then read the full report: https://pwc.to/GCIS #inflation #consumerinsights #retail

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