B&B HOTELS Italia’s Post

As we look back on the journey of BWH Hotels, it's clear that our commitment to collaboration and innovation has been the cornerstone of our success. Founded in 1946 by M.K. Guertin, what began as an informal network of independent hotels recommending each other to travellers has transformed into the world’s largest hotel chain, boasting over 4,200 hotels across 100 countries. This industry-wide shift towards franchising has been transformative for us. In 2010, approximately 70% of branded hotels operated as franchises, a figure that rose to 80% by 2019. This trend highlights the benefits of franchising: rapid expansion, increased brand recognition, standardized quality and service, and significant cost savings. This has helped us expand quickly into new markets, leveraging the local expertise of our franchisees while maintaining high standards across all properties. Franchisees benefit from our robust infrastructure, extensive distribution channels, and collective purchasing power, allowing them to operate efficiently and profitably. One of our most exciting innovations is the introduction of the SureStay By Best Western brand, a 'white label' franchise model that operates as a separate subsidiary. SureStay offers three distinctive brands – SureStay Hotel (Premium Economy), SureStay Plus Hotel (Lower Midscale), and SureStay Signature Collection (Midscale Soft Brand) – providing flexible options for franchisees, without diluting the Best Western Brand. As the COO of BWH India and South Asia, I am immensely proud of the collaborative spirit that defines our relationship with franchise owners. Together, we have built a brand that stands for quality, consistency, and innovation. Looking ahead, we remain dedicated to further expanding our franchisee network, while providing continued support to our current franchisees and fostering an environment of mutual growth and success. Our journey is a testament to the power of partnership, and we are excited to continue this journey, expanding our footprint in South Asia and delivering exceptional hospitality experiences to our guests. #franchisee #hotels #hospiatality #hotelowners #collaboration

Meeting Franchisee Gruppo UNA Versilia Lido | UNA Esperienze 20 e 21 febbraio Due giornate dedicate a condividere idee, progetti e tanti fatti concreti con un'attenzione particolare alla sostenibilità. #hotel #franchising #esgstrategy #knowledgesharing #strategicthinking

Come Diventare Franchisee: 5 Consigli Utili Il franchising offre vantaggi competitivi quali formazione strutturata, brand riconosciuto e supporto operativo continuo. È fondamentale una pianificazione accurata per massimizzare le probabilità di successo. Leggi la nostra guida completa, ti forniremo 5 consigli utili. https://lnkd.in/d3xfaycM #FranchisingStrategy #BusinessDevelopment #Franchising #Business #Imprenditoria #ConsigliFranchising #Investimenti #NormativaFranchising #Franchisee #Franchisor

💼 Franchising: Conviene aprirlo? 🤔 Stai pensando di investire in un franchising, ma non sai se è la scelta giusta per te? 🔍 Con un mercato sempre più competitivo, è essenziale valutare tutti gli aspetti prima di lanciarti. Il franchising può offrirti opportunità incredibili, ma solo se gestito con una strategia vincente. 🚀 Link articolo : https://www.rfr.bz/lnmijbc Noi possiamo aiutarti a capire: ✅ Se il franchising è adatto al tuo business ✅ Come costruire una strategia di marketing efficace ✅ Come differenziarti dalla concorrenza 📲 Contattaci oggi stesso per una consulenza gratuita e scopri se aprire un franchising è davvero la mossa giusta per te! 👉 Scrivici in DM o visita il nostro sito web per saperne di più. #Franchising #MarketingFranchising #BusinessStrategy #AgenziaMarketing #AprireUnFranchising #ConsulenzaFranchising #InvestimentiFranchising

Unpacking Marriott’s Success: The Power of Franchising in the Hotel Industry Did you know that Marriott International, a leading global hotel chain, primarily operates through a franchising model? 🚀 While Marriott’s name is synonymous with hospitality excellence, the company itself doesn’t own the majority of the hotels bearing its brand. Instead, Marriott licenses its brand name, operating systems, and loyalty programs to independent owners. This innovative business model allows Marriott to focus on maintaining brand standards and expanding its reach without the heavy capital investment required to own real estate. Here’s why this model is so powerful: 🔹 Scalability: By partnering with independent owners, Marriott can rapidly expand its footprint across the globe. 🔹 Brand Consistency: Through strict franchising agreements, Marriott ensures that guests experience the same high standards at any Marriott-branded hotel. 🔹 Loyalty Programs: Independent owners benefit from Marriott’s extensive loyalty programs, driving customer retention and repeat business. 🔹 Revenue Generation: This model has proven highly profitable, bringing in a remarkable $23.71 billion in revenue in 2023. Marriott’s success story is a testament to the potential of franchising in the hospitality industry. It’s not just about owning properties; it’s about leveraging a strong brand and strategic partnerships to drive growth and profitability. What do you think about franchising as a business model in the hotel industry? Share your thoughts below! 👇 #Hospitality #Franchising #HotelIndustry #Marriott #BusinessStrategy #BrandManagement

Perché scegliere il #franchising Nau! Crediamo nelle relazioni con i nostri Partner Affiliati e nella crescita sostenibile del Brand e del nostro modello di Franchising

Today lets explore the Franchise branding strategy by Hotels a case of Meikles Hotel in Zimbabwe. NB: Personal opinion article. Hotel Franchising are not a new thing in Zimbabwe with some notable brands being IHG (Holiday Inns and Crown plaza) , Sheraton and Leading Hotels of the world (LHW). The benefits of being part of an international brand are well documented so we are not going to dwell much into them . Hotels will ride on the strong brand equity created already. However there is a catch , it doesn't come cheap. Royalties will have to be paid , management fees if the brand is to run the hotel and a huge capital expenditure ( Capex) to meet the standards of the brand. For Meikles Hotel it is not the first time it has operated under a Franchise. For many years it was part of the LHW (Leading Hotels of the World) which we can attribute to its success on the international market over the years. The new owner for Meikles Hotel has decided to better position the hotel for a broader international appeal by purchasing a franchise Hyatt Regency . A smart move in my opinion for a hotel operating in a competitive market in Harare. Hyatt Regency is a global brand that targets upscale business travellers and businesses travel constitute 2/3 of travel in Harare. From a distance one can see the logic behind having a brand that resonate with business travellers. Let's get one thing straight Meikles Hotel on its own is a strong brand which target high end markets. So in my opinion I don't see a situation where the name Meikles or the Crown "M" Logo will vanish. The best strategy is most likely to combine the two brands Hyatt regent at Meikles Hotel Harare. The concept of Franchising doesn't end on getting the Brand name and some renovations. Service quality has to meet the standards set by the Franchise. I would expect rigorous training of staff on the SOPs and service blueprint of the Hyatt way of service delivary so that service is standardised. In the end service quality and assurance will eventually determine the success of any brand To sum up my article, these big brands will assist in speeding up the National Tourism Recovery and Growth Strategy in Zimbabwe. On my next article we will explore the business models of Franchising focusing on the Big 3 ( IHG , Marriot and Hyatt). #hyattregency #destinationcompetativeness #Franchises #harare #servicequality

Direttamente dal Salone Franchising Milano! 🎤 Abbiamo chiesto ai visitatori cosa ne pensano del franchising... le risposte sono state sorprendenti! 😲✨ Tu cosa ne pensate del franchising? Scrivicilo nei commenti! Hai un’attività di successo e vuoi sapere se è possibile svilupparla tramite il Franchising? Compila il nostro questionario: https://lnkd.in/dBZTq5r6 #franchising #franchisingbusiness #business #imprenditore #imprenditoria #franchise #franchisingitalia #facilefranchising #franchisingpodcast

Investing in franchise hotels offers a unique advantage: the power of brand loyalty programs. These programs are designed to cultivate repeat business and significantly boost customer retention and satisfaction. Here’s why they’re a game-changer for your investment: 𝟭. 𝗥𝗲𝗽𝗲𝗮𝘁 𝗕𝘂𝘀𝗶𝗻𝗲𝘀𝘀: Loyalty programs incentivize guests to return, ensuring a steady stream of repeat customers. This not only stabilizes occupancy rates but also reduces the marketing costs associated with attracting new guests. 𝟮. 𝗖𝘂𝘀𝘁𝗼𝗺𝗲𝗿 𝗦𝗮𝘁𝗶𝘀𝗳𝗮𝗰𝘁𝗶𝗼𝗻: Guests appreciate the recognition and rewards that come with loyalty programs. Enhanced customer satisfaction leads to positive reviews and word-of-mouth recommendations, further boosting your hotel’s reputation. 𝟯. 𝗘𝘀𝘁𝗮𝗯𝗹𝗶𝘀𝗵𝗲𝗱 𝗦𝘆𝘀𝘁𝗲𝗺𝘀: Franchise hotels come with well-established marketing and operational systems. These systems are designed to maximize efficiency and profitability. By integrating loyalty programs, you leverage these robust systems to enhance your hotel’s performance. 𝟰. 𝗠𝗮𝘅𝗶𝗺𝗶𝘇𝗲𝗱 𝗢𝗰𝗰𝘂𝗽𝗮𝗻𝗰𝘆: Effective loyalty programs help maintain high occupancy rates, even during off-peak seasons. Loyal guests are more likely to choose your hotel over competitors, ensuring consistent revenue. 𝟱. 𝗜𝗻𝗰𝗿𝗲𝗮𝘀𝗲𝗱 𝗣𝗿𝗼𝗳𝗶𝘁𝗮𝗯𝗶𝗹𝗶𝘁𝘆: Loyal customers tend to spend more on additional services and amenities, increasing your hotel’s overall profitability. From dining to spa services, the incremental revenue from repeat guests can be substantial. When investing in a franchise hotel, it's crucial to tap into the full benefits of these loyalty programs. Regularly monitor and engage with the franchise's loyalty initiatives to ensure you're maximizing their potential. By doing so, you can drive higher occupancy rates, boost customer satisfaction, and ultimately achieve greater profitability. #FranchiseHotels #LoyaltyPrograms #RealEstateInvesting #CustomerSatisfaction #OccupancyRates #Profitability #HotelInvestment #BrandLoyalty