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A lesson learned

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Every 4 years we get a bonus day to get further ahead. How are you using your extra day this year? Let’s take advantage of this year’s extra time.

Many users find LinkedIn’s new “Catch up” feature annoying. The problem is that these notifications are mixed with more exciting ones, like connection requests. Seeing a notification about someone wanting to connect is rewarding and engaging. But clicking on it, expecting a new connection, and finding out it’s about someone switching jobs can be frustrating. It’s not that we don’t care about our network’s updates—it’s about managing expectations. We expect something more rewarding, and when it doesn’t match, it’s disappointing. Separating “Catch up” updates from connection requests might help by setting clearer expectations and reducing frustration. What do you think about this feature? Do you find it helpful or annoying?

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"So, you started 2024 with all the right intentions to get fit, healthy, and grounded, but quickly, you are returning to the old reasons, routines, and excuses that have always stopped you." Written by: Jacia Kornwise, Executive Contributor

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