B&Q’s Post

It still needs to have guardrails - a clear target consumer segment and a very clear brand positioning. It needs to know exactly what it stands for. It may be even more important for a brand like Liquid Death, because it tries to operate on the edges - a lot of different promotions and a lot of different advertising. It's always trying to push the envelope and without a very clear brand positioning, it risks going into places that could totally miss with their consumer. And that will be their challenge - when you brand is based on being continually edgy, you can start to take risks that are, well, just too risky. But that's a big part of what the brand is - it's risky - so, how do you continue to walk the tightrope on a windy day, and then run, and then run while juggling swords, and then... ..and not end up killing yourself. https://lnkd.in/gFpTvTU9.

Creative drives half of all incremental sales. Distinctive assets and strong brand cues are critical in delivering that pay off. Yet there are so many examples of brands and agencies not considering how brand assets are used across each platform, and even different formats. Atomic 212º boss Claire Fenner unpacks a handy channel-specific checklist. #sponsored

Introducing our brand with @silvan.musthafa Managing Director of Silvan Business Group, Director of BabyVita, and Director of Hala Mall. Here's a corrected version of your sentence: What is AdsBaba? It is a solution for business branding, brand building, advertising, marketing, and more.

There is a clear link between brand building activity and the ability of companies to raise their prices, but the strategy requires commitment across three key areas, 💬 Reach ❤️ Emotion 🤩 Fame A really interesting article in the investment needed by brands to achieve the results that really matter. https://lnkd.in/eBS9FfjB #BrandBuilding #Marketing #BrandGrowth

Taking a brand from 0-20, 20-50, 50-100, 100-500, 500-1000, 1000-5000 doesn’t take the same strategy. But it involves the same process. It’s not a crime to try and re-invent brand building, but we’re constantly seeing examples of how brands have nailed it by following the tried and tested process (synthesised, updated and taught by management schools around the world).

Must read - Brand Power creates Pricing Power

Tips to Help Your Propane Brand Leap Ahead of the Competition in 2024

Tips to Help Your Propane Brand Leap Ahead of the Competition in 2024

Brand Strategy is not just coming up with the strategy But making sure that the strategy is directed, aligned and implemented

As a marketer who's obsessed with branding, there's one brand I feel knocks it out of the park-- Magnolia (aka Chip & Jo, aka Fixer Upper, etc...) When I was in Waco last year exploring their complex, I was so impressed with the cohesiveness of the brand throughout every shop (if you've never been there, it's worth the trip!). The experience was all the same, the look and feel, the little elements that delight. I left that day feeling even more brand loyalty than I did before I set foot there. And, I'm still talking about it almost 9 months later! That type of consistency across all mediums (print, social, experiential, events, website, and in their case, even a TV channel), creates a brand experience. Something that makes people feel something. Something that makes your brand memorable. And making your brand memorable, special, and cohesive means people will become your mouthpiece without even asking. They'll be your brand champions (kind of like I'm doing right now!). What brand makes you *feel something*? #branding #marketing #brandloyalty #brandsalience