B Futurist B.V.’s Post

Even as someone with lots of industry experience, I find shopping for perfume and fragrances can be intimidating and stressful. For less experienced consumers, knowing how to communicate preferences can be tricky. Smell is subjective; what ‘musk’ means to you can be very different from what it means to someone else (if you can identify it at all). Add to that the barrage of smells, designs and marketing you’re confronted with in stores, as well as questions and suggestions from keen sales assistants, and it can easily feel overwhelming - and off-putting - for customers. That’s why I’m so excited to be bringing KAORIUM to the consumer journey. It’s genuinely game-changing. A totally unique and personalised experience which draws people in and helps them discover personalised perfume suggestions based entirely on their own choices. Fragrances are a luxury - so shouldn’t buying them feel the same? #fragrances #innovation #retailtechnology #scentselector #kaorium

Who is surviving in the Luxury eCommerce Industry? This industry is facing many changes and it has been impacted by the US economy's challenges . Take a look at this 👇

I don't buy the best brand. I buy the best brand that my budget + 20% allows me to. But what is the best brand that I buy? In my opinion, there are two kind of buyers- those whose first instinct is to look for reasons to buy, and those who actively look for reasons not to buy. I fall in the latter category. So what lenses do I look through when I have to buy something? 1. Brag value. I buy brag value only if it’s max 20% above my designated budget 2. Price- too low, I start distrusting the quality. Too high- I feel alienated. I know there are other philosophies. A few people get determined to be able to purchase super expensive stuff. A few purchase NOW even if they can’t afford the same. I on the other hand, am a value shopper. 3. If the brand matches my philosophy, or I am ambivalent- I may buy. If it’s strongly against my value system- I won’t buy. Eg: So I will buy fast fashion like Zara. I’m not a fan of the fast fashion movement and the alleged sweat shops they run. But I am at best ambivalent at this stage. On the other hand, there are a couple of restaurants in Delhi I won’t enter. They were in the news for hoarding oxygen cylinders at the peak of Covid-19! 4. Form factor- I like convenience. I am a medium built guy- I hate very large phones- so no iPhone whatever plus. Only the regular for me 5. Is the pull strong enough to beat my inertia? 6. Do I still have the urge to buy even after dilly-dallying for a few days? 7. Does the wife approve of it? No, it’s not her. It’s my over dependence on her.😊 So what kind of shopper are you? What’s your purchase philosophy? Let me know in the comments. And share if you found it useful. #brand #pricing #marketing #consumerbehaviour #humanpsychology

✨ Emerging Trend Alert: Cluster Lashes! ✨ As beauty brands navigate the ever-evolving landscape, one trend has taken off significantly – cluster lashes! These innovative flares offer a bolder and more voluminous alternative to classic individual lash extensions, making them the go-to choice for those who seek a dramatic look whether for special occasions or everyday glam. Recent data reveals a staggering 43% increase in Google search volume for cluster lashes over the past year, indicating a growing consumer appetite. This trend aligns perfectly with the beauty sectors of e-commerce, makeup, and CPG, highlighting an opportunity for brands to innovate and expand their offerings. With consumers increasingly seeking versatility and impact in their beauty routines, now is the perfect time to tap into this trend. Embrace the power of cluster lashes and position your brand as a leader in the bold beauty space! Stay ahead and let's get inspired together! #ClusterLashes #BeautyTrends #Ecommerce #Makeup #ConsumerInsights

🌸 February is here and the scent of love is in the air, with Valentine’s Day right around the corner. At the same time, the market for fragrances, one of the most popular gifts during this holiday, is booming like never before. 📈 Black-owned brands like MOODEAUX®, CHÉMIN, and several others have experienced slow but steady growth in the hyper-competitive beauty, especially in recent years. 🛍 While Black and Hispanic shoppers make up a large concentration of fragrance sales, there is still a great disparity between the percentage of Black fragrance consumers and Black-founded and owned olfactory brands on the market. 💻 Read more on Inside Retail US on how organizations like The Fragrance Foundation and sites like the following (see below) are working to close this retail gap. 🔗 https://lnkd.in/eN3eyq2p 🔗 https://lnkd.in/d3wwGYwy #insideretail #retailnews #blackowned #fragrance #blackownedbusiness #perfume #candles #entrepreneur #retail #ecommerce #shopping #consumer #scent

🌟 Understanding the Difference: Prestige vs. Prime Products 🌟 In the world of consumer goods, there’s a clear distinction between prestige and prime products. 🛍️ 🔹 Prestige Products: These are the epitome of luxury and exclusivity. Think high-end designer handbags, luxury cars, or top-tier skincare brands. Prestige products command premium prices and are often associated with status and aspiration. They’re not just about functionality but also about the experience and prestige they convey. 🔹 Prime Products: On the other hand, prime products cater to essential needs and offer value at an accessible price point. These are the everyday items we rely on, from groceries to basic clothing essentials. Prime products prioritize affordability and functionality, making them accessible to a broader audience. Understanding the distinction between prestige and prime products is crucial for businesses to tailor their marketing strategies effectively. Whether you’re targeting high-end luxury consumers or catering to the mass market, aligning your product offerings with the appropriate positioning is key to success. 💼💄 #PrestigeVsPrime #ConsumerGoods #marketingstrategy

New article on fragrance in The Business of Fashion. This quote caught my eye: "According to research from Stylus, 71 percent of fragrance consumers are looking for a scent that lifts their mood; 50 percent are interested in fragrances that they link to physical or wellness benefits." Some take away that helps me understand I am on the right path with ADORAtherapy: Growing Demand for Wellness: The significant percentage of consumers (71%) seeking mood-lifting fragrances highlights a growing trend towards wellness and self-care. This trend indicates that consumers are looking for more than just a pleasant scent; they are seeking products that contribute to their overall well-being. Retailers Adapting to Trends: Both Sephora and Ulta Beauty are responding to this consumer demand by introducing fragrance lines that promise mood-boosting and wellness benefits. This move showcases their ability to quickly adapt to emerging trends and cater to their customers' evolving preferences. Market Potential: The introduction of mood-boosting fragrances by major retailers signals a lucrative opportunity for brands. As consumers increasingly prioritize mental and physical wellness, the market for such products is likely to expand, offering new avenues for growth and innovation in the fragrance industry. By tapping into the wellness trend, retailers and brands can not only meet consumer demand but also differentiate themselves in a competitive market. Now can you all figure out that there are new categories of perfume! We launched a Mood Boost collection 8 years ago.. We have since moved on to Chakra Boosting. To me perfume has to go beyond so the trend is great, but is perfume really Mood Boosting? Unfortunately as an ingredient story mood and perfume made with chemicals sounds a little dubious. Yes certain scents are uplifting and calming. Is the brain really shifting? Is the body really going along? Or is this a placebo effect? #MoodLiftingFragrances #WellnessTrend #Sephora #UltaBeauty #FragranceIndustry #perfume #scent #aromatherapy #wellness #beauty #fragrance #consumertrends #mood #moodboosting

Prestige Beauty saw its third year of double-digit growth in 2023, growing 14% to $31.7 billion in sales. Mass brands and Masstige brands grew 6 and 16% respectively, demonstrating consumer's appetite for luxury positioning at an affordable price point. The outlook for Beauty in 2024 is strong, but brands are cautioned to maintain awareness of shifting consumer mindsets. Click below to read more, and let us know your thoughts in the comments. #beautyindustry #indiebeauty #prestige #cpgindustry #beautybusiness #2024outlook #salesgrowth #beautybrands #retailers #beautyretail

It's absolutely true that people are often driven by emotions when making purchasing decisions. The experience a product provides whether it's a sense of luxury, security, happiness, or confidence plays a huge role in influencing their choice. For example, consumers might buy a luxury car not just for its features but for its prestige and status, or a skincare product for the promise of youthful beauty and self-confidence. This is why successful brands focus on creating emotional connections with their customers, positioning their products as functional solutions and gateways to a better version of themselves. Do you see this as an important strategy for your business or any projects you're working on? #EmotionalBranding #CustomerExperience #BrandConnection #FeelingsMatter #BrandLoyalty #BrandStorytelling #SellTheFeeling #ConsumerEmotions #ExperienceOverProduct #EmotionalMarketing #BuyTheFeeling #EmotionalConnection #BrandPerception #MeaningfulMarketing #MarketingStrategy Video credit: advertigo

🌷 Let's talk about the magic of scent! Highsnobiety's latest study digs into what makes perfume lovers tick, showing a move away from old-school ads. Perfume isn't just about smelling nice anymore—it's about being true to yourself. Let's break down why our noses have such power over our choices. 👃 From why we wear perfume to what gets us excited about it, the journey of fragrance is full of surprises. As people turn away from celebrity hype and lean into smaller, more transparent brands, there's still confusion about what's in our favorite scents. But that's where brands can step in and help us understand better. Do you think the journey of fragrances is full of surprises? #FragranceJourney #SensoryExploration ✨Check out Highsnobiety's deep dive into the world of fragrance. 🌺 ------ Follow me on LinkedIn to share my passion for business growth through bold behaviours !