It wasn’t a mistake, Justin, we just missed you. But question - will there be stories about your daughters?
Advancing the Future of B2B eCommerce through Education. Global Managing Director & Analyst | B2B eCommerce Association. Author | ‘Digital Branch Secrets.’ Speaker on all things B2B eCommerce and Digital.
I made a mistake. When I refocused on B2B eCommerce last year, I wanted to move away from the topics I had focused on in the past. I thought I would be progressive. Ha! I stopped talking about my two passion topics: Customer Adoption and Change Management. Then, I started meeting with practitioners, and all they wanted to talk about was two topics. Yep - Customer Adoption and Change Management. The most requested topic has been my Customer Adoption framework that I referenced in “Digital Branch Secrets.” It is time to go deep on this topic. 1 - 1.5 hours Live Streamed inside of the community, recorded and put in the B2BEA training course. Strategy, tactics - all practical. **Side note: the framework is also the primary way that I teach digital teams and executive teams to have great communication and actually understand each other. It creates this “common language” that transforms how companies have internal digital conversations. The first of many over the next year. Link in comments. This isn’t just a live stream, it is an ongoing conversation happening over at the B2BEA. Are you in? What would you discuss in this topic? Jay Schneider Liz Saxen-Duggan Jason Greenwood Paul do Forno Jason Hein Brett Sinclair Christopher Gee Samuel Aldinger Troy Sample Robert Lewis Sarah Falcon Michael Powers Val DuVernet Steven Javor Brooke Logan
Advancing the Future of B2B eCommerce through Education. Global Managing Director & Analyst | B2B eCommerce Association. Author | ‘Digital Branch Secrets.’ Speaker on all things B2B eCommerce and Digital.
2moOf course there will be stories about my daughters. They will probably be funny and only kind of relate to the topic.