Getting lost in the Cookieless World? Head of Programmatic Display & Search, Jakob Rode is on hand to help navigate you through the risks, challenges and opportunities that will help you deploy a successful cookieless strategy Access the guide here: https://bit.ly/3XHfi10
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Not all ad inventory is created equal. In our latest member guest blog, Nick Welch, Head of Programmatic at IAS, EMEA, discusses navigating the growing concern about Made-for-Advertising (MFA) sites. MFA websites are notorious for driving clicks — catchy headlines, but what happens after that? The problem: MFAs check the right performance metric boxes, but they don’t drive meaningful outcomes. If your campaign appears on MFA sites, you might be getting impressive impressions and CTRs — but there’s often little substance behind those metrics. Nick Welch shares practical tips on how to identify, navigate, and avoid MFA sites, helping you improve campaign efficiency and ultimately get more from your media spend: https://bit.ly/407fQ1z
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Founder at ShareYaarNow: The Smarter Event Discovery and Promotion Platform! Event organizers promote your events for Free!
Great article on the state of digital advertising https://lnkd.in/dYiN_8xC #digitaladvertising #programmaticads #programmaticadvertising #adtech #economictimes #onlineadvertising #digitalmarketing
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Google Consent Mode V2 update will impact digital advertising strategies in Europe. How? Learn more about the changes and how to prepare at https://lnkd.in/dtx6HQpU #BrandabilityAgency #DigitalCompliance #GoogleConsentMode
Consent Mode V2: Google Shares Shares Key Details For Advertisers
searchenginejournal.com
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Google's recent announcement to delay the phase-out of third-party cookies to "early 2025" has stirred considerable discussion in the digital advertising world. Performance Marketing World's latest article delves into the uncertainty and questions raised by this delay, featuring comments from various industry experts. Michael Lamb, Chief Commercial Officer at RTB House, shared his insights on the impact of this decision. He noted that while the delay might allow time to develop a stable solution, it has also revealed challenges like increased latency. Read the full article to understand why this delay is significant, what it means for the digital advertising industry, and why clear milestones are crucial for navigating the future of performance marketing: https://lnkd.in/dnGuQtUj
Will Google now expand its cookieless test to 10% of Chrome users?
performancemarketingworld.com
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If you need a reason to not trust Google with your ad spend, here it is… 50% of our cost was going to products returning less than a $1 ROAS! Thanks, Google! 😒 In all seriousness, this was a total shock to us. At the surface level, our ROAS looks good, but when we dig into how Google is spending money at the product level we made a huge discovery. What we did is bucket our products into 3 categories based on performance: - Top Products - Push Products - Low-Performing Products This segmentation breakdown was able to show us that only ~20% of our ad spend was going to our true “top products” leaving a ton of room left on the table to scale our performance. A shift in strategy will help us give more ad spend & impressions to our top products while at the same time reducing ad spend on those low-performing products. 💰 Make sure to follow so you can see the results of this test! Have you gone through an experiment like this and seen how Google is spending your money at the product level? If not, I think it’s worth the time to take a look. If you have, what are the results you’ve seen from this segmentation?
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Google clarified that Ad Strength isn't a major factor in keyword auctions. Despite some believing otherwise, Ad Strength doesn't directly affect Ad Rank. It's a diagnostic tool for assessing ad diversity and relevance. So, while Ad Strength scores may not always reflect performance, they're crucial for optimizing ad campaigns.
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ROAS might be misleading you. Did you know that Google might not track every sale, skewing your return on ad spend? There's a more accurate way to measure your advertising success. Learn about the media efficiency ratio and why it's the key to understanding your true ad performance. Unlock the secrets to accurate ad spend analysis: https://lnkd.in/eK_f-Vx6 Get in touch today to maximize your ad efficiency, at sol8.com. #googleads #googleadsagency #digitalmarketing
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Revolutionize your ad strategy with cutting-edge programmatic advertising insights! Dive deep into trends that are shaping the future of digital marketing. Uncover the secrets on our latest blog post. #ProgrammaticAdvertising #AdTech #DigitalMarketingTrends https://lnkd.in/dV3Wsgc4
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I help DTC “Health & Wealth” brands SCALE leads/revenue w/ digital ads | $1B+ generated | 7x Inc. 5000 CEO | Conscious Capitalist
WHAT HAPPENS IF YOUR AD CAMPAIGN GETS BANNED? We were introduced to a client who was randomly banned by Google and was desperate for new traffic to save their business. What did we do? We introduced them to a killer new traffic channel and helped them go from 0 to $750,000 in monthly ad spend in about two months. Watch the video below to learn about the #1 mistake people make with digital advertising and the simple solution to de-risk your business!
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President, Beacon Media Group | Transforming Media Landscapes | Expert in Revenue Growth & Brand Relevance | Champion of Integrated Marketing & Social Impact
75% of marketers are still relying on cookies to run their campaigns. However, the cookie-less future is coming, and it's coming fast. The general consensus among industry leaders is that there won't be a dominant replacement for a while, meaning marketers should experiment with a variety of alternatives, such as contextual and location-based advertising and person-level graphs. #Cookies #DataPrivacy #FutureOfMarketing
The truth is: it's time to adapt and embrace new approaches in our post-cookie advertising ecosystem. Agencies, learn how to pivot your strategy in Nielsen's newest article by Molly Poppie, our Global Head of Product & Strategy. http://nlsn.co/6049gDsfS
What comes after cookies? | Nielsen
nielsen.com
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