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Which channels and tactics are actually generating leads? In our latest blog, Director of Strategic Accounts, Norther America, Patrick Mortonson highlights the key channels that are reliably generating leads for B2B marketers along with suggestions to help boost your GTM strategy. #b2bleadgen #b2bmarketing #marketingstrategy

Relevant Marketing Channels for B2B Lead Generation in 2024

Relevant Marketing Channels for B2B Lead Generation in 2024

B2B Media Group on LinkedIn

Vinoth Kumar

LinkedIn Top Marketing Voice | 𝐒𝐢𝐱 𝐒𝐢𝐠𝐦𝐚 𝐘𝐞𝐥𝐥𝐨𝐰 𝐁𝐞𝐥𝐭 Certified Sʀ Dɪɢɪᴛᴀʟ Mᴀʀᴋᴇᴛɪɴɢ Lᴇᴀᴅ ᴀᴛ EvolveBPM The White-Labeled, Back-Office superpower for global Agencies & Publishers.

2mo

This is a fantastic overview of B2B lead generation channels for 2024! I especially appreciate the focus on both established and emerging strategies like intent data and ABM. The breakdown of each channel with its unique strengths and effective strategies is very valuable for any B2B marketer looking to optimize their lead generation efforts.

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