* ITS MORE THAT JUST A LUXURY HOTEL BEDROOM *
Interesting piece in FT on the super growth and some would say over supply of luxury hotel rooms in London.
Luxury brands Six Senses, Rosewood, St Regis, Waldorf Astoria and Auberge will all be opening in the next year or so.
Brands, owners and operators have an opportunity to look at their restaurants, lounges and bars to stand out from the crowd. These luxury hotels need to focus on how the food and drink guest experience can help define true unique selling proposition differentiating them from the rest.
Just because you have an amazing iconic badge over the door, does not guarantee commercial and indeed critical success. These restaurants and bars need to be locally relevant, they need to be exciting, accessible and tell a story that is compelling and helping to create a true unique proposition that puts bums on seats and builds repeat business and advocacy. Thus when a hotel guest checks in and sees a buzzy happening food and drink spaces, they feel happy they have made the right choice to spend their cash on a place that is truly special..
Having a locally relevant food and drink brand vision, strategy and plan, that translate into exciting vibrant spaces, concepts that deliver financial success and helps you stand out from the crowd will help to make these iconic brands successful in London and indeed make their hotels stand out. It's so much much more than a great brand name and a fantastic bedroom experience for sure...
#emotionperssquarefoot #hospitality #fivestar #luxuryhotels #london #2025 Financial Times Kenneth Hatton
Culture Curator | Advocate for Women in Leadership | Champion of DE&I | Encouraging Mentor | Passionate about ESG and CSR | Servant Leader in Hospitality
5moAbsolutely stunning!