✍️𝐓𝐡𝐞 𝐦𝐞𝐚𝐧𝐢𝐧𝐠 𝐨𝐟 𝐥𝐮𝐱𝐮𝐫𝐲 𝐢𝐧 𝐡𝐨𝐬𝐩𝐢𝐭𝐚𝐥𝐢𝐭𝐲 💭
Recently, I have been reading many opinion articles about the meaning of luxury, especially in the Hospitality industry. Each perspective has sparked in me a deeper reflection about how I would also define it for myself – an interesting exercise that I would also invite you to do!
Many words like exclusivity, scarcity, prestige, wealth, power and extravagance were traditional markers - and do still exist. However, when I remember the wise words of Antonio Paraiso in one of his talks saying that Luxury is constantly evolving and adapting to the society and cultures we are integrating, it made perfect sense to me. The concept has shifted dramatically in today’s world, and it has been fascinating to be able to witness one of the most transformative times about that meaning.
In hospitality, luxury is far more than fulfilling, anticipating needs or having the best latest tech tools - it is more about understanding preferences, desires and dreams. It is the art of ultimate caring, much like how we care for the people we love. It’s not transactional; it’s relational.
In addition, I would say that luxury also offers something priceless: the gift of time and space. Time to enjoy the moment, connect meaningfully and escape the rush of life. Space to breathe, relax, explore and feel completely free. What if Freedom would be the purest form of luxury - the kind that leaves guests with a profound sense of ease and wonder.
It is about how we make people feel - creating experiences so unique, that they stay with them long after they leave. When those feelings turn into treasured memories, guests will return not just because of the place, but because of how we made them feel.
This is where the essence of Luxury stays - in the power of caring.
#caring #hospitality #luxury #values #mission
📍Viceroy Hotels and Resorts Ombria Algarve
Business Development Director at H.C.I JLT - Hotelequip Consultants International
4moFantastic news Maricel Talatala to you and the team. What a beautiful unique spa it is, that we love very much. Best of luck ✨