StatistaS News consumption worldwide› Social Media Is the Main Gateway to Online New Jun 17, 2024 The fact that online news has overtaken print media and television as the number 1 news source for many people over the past decade shouldn’t be news to anyone. According to the Reuters Institute’s Digital News Report 2024, 77 percent of the more than 90,000 respondents surveyed across 47 countries this year get their news online, compared to 55 percent who watch the news on TV and 19 percent who still read printed news. Within the large proportion of online news consumers, there has been a shift in online news consumption, however, as social media platforms play an increasingly important role, not only as a news source but also as a general gateway to online news. While direct access to news websites or apps used to be the most common entry point for online news consumption in 2018, it is now only the third most important gateway to online news, behind search and social media. While the shift to social media as people’s main gateway to news has its advantages, as it has the potential to spread news more quickly and make them more accessible and personalized, it also has major downsides, as news are no longer curated by editors but by algorithms who are usually trained to value engagement over accuracy. This way sensationalism tends to win over substance, making it harder for people to get a balanced view of certain topics. Moreover, social media tends to create “echo chambers” that reinforce people’s views and biases, as users are usually served what algorithms know will appeal to them, which is fine when it comes to entertainment but potentially dangerous when it comes to politics and news. For publishers, the decrease in direct access to news websites and apps is a worrying trend, as it makes them more vulnerable to platform shifts. The latest rise of AI tools could become such a platform shift. In the future, people could simply ask AI chatbots to give them the latest news on topic XYZ, which would pose a major threat to publishers’ traffic, potentially making it harder for to sell ads or subscriptions. More: https://lnkd.in/d2wJkf6v
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The Reuters Institute 2024 Digital News Report is rightly getting attention today. The headline findings aren’t a surprise: more people are actively avoiding news because of the depressing content or overwhelming amount of news itself; and fewer and fewer of us access news through traditional news platforms any more. Partisan commentators and influencers continue to attract more and more attention as news sources, but encouragingly there’s rising concern about what is real or fake (nearly 60% of respondents overall). There’s also a fairly healthy attitude towards the use of AI. People seem happier if it’s used to cut the administrative tasks of news reporting but would prefer real people to report and analyse what’s going on. Meanwhile audiences would like to see some positive or ‘solutions-based’ news in the mix too, reflecting a recent but growing trend. The traditional news distribution model has been blown to smithereens by the internet and social media platforms (disconcerting for someone like me who grew up with the certainty of daily newspapers and the reassuring presence of Moira Stewart reading the 6pm News). Some more thoughts on what this means for the traditional Press Office and energy/climate change topics throughout the week. #News #ReutersInstitute
Overview and key findings of the 2024 Digital News Report
reutersinstitute.politics.ox.ac.uk
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Editor & Audience Growth Lead - HT Media | Newsroom Leadership | Chevening Scholar | Columbia Journalism School and Google News Initiative Fellow
Some interesting findings here...Facebook news is dying a slow death whereas Video news is gaining huge traction. Audiences are suspicious of AI content even as their trust in news remains stable. Clearly an indication that a churn is underway and the only winning strategy in these unpredictable times is agility!!!
📌 Our Digital News Report 2024 is out! The most comprehensive report on news consumption worldwide. 🗺️ 47 markets 📋 95,000 respondents Here are some key findings: 1. We find a further decline in the use of Facebook for news. It's gone from 42% to 26% since 2016 in the 12 markets we've tracked in the last 10 years. Our data shows a growing reliance on a range of alternatives including messaging apps and video networks. 2. These top line figures hide big geographical differences: -Many still use Facebook for news in Philippines, Colombia and Malaysia. -TikTok is huge (and growing rapidly) in Thailand, Kenya, Indonesia and other markets of the Global South. 3. Video is becoming a more important source of online news, especially for the young. Short videos are accessed by 66% of our global sample, with longer formats attracting around half (51%). 4. The report documents the rise of a new generation of news creators. A good example is Hugo Decrypte, who produces explainer videos on TikTok and YouTube and was cited by respondents more often than French legacy publishers Le Monde or Le Figaro. 5. Concern about online misinformation has risen by 3 points in the last year with 59% saying they are worried about it. In terms of platforms, concern is highest for TikTok and X. 6. As publishers embrace the use of AI, we find widespread public suspicion about how it might be used, especially for ‘hard’ news stories. 7. We find little growth in news subscriptions, with 17% saying they paid for news online. Norway (40%) and Sweden (31%) have the highest %, and Japan (9%) and the UK (8%) the lowest. In many countries we find evidence of heavy discounting. 8. Trust in the news (40%) has remained stable over the last year, but is still four points lower than it was at the height of COVID-19. 9. High standards, a transparent approach, lack of bias, and fairness in terms of media representation are the 4 primary factors that influence trust 🔗 Read the report online in HTML and PDF in English and Spanish on our website: https://lnkd.in/dsFtKZHy #DNR24
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The one Report I always keep an eye out for yearly is the Reuters Institute for the Study of Journalism's Digital News Report, summarising global News habits & trends across a large global user base. Tons of really useful info in this - the interesting stats for me were increases in short-form Video and use of TikTok for News, gaps in Local news reporting, subscription growth slowing but changes to prices/bundling, long-term AI impacts & changes in trust, but also increases in active News avoidance. Some really great research, with lots to unpack in this.
📌 Our Digital News Report 2024 is out! The most comprehensive report on news consumption worldwide. 🗺️ 47 markets 📋 95,000 respondents Here are some key findings: 1. We find a further decline in the use of Facebook for news. It's gone from 42% to 26% since 2016 in the 12 markets we've tracked in the last 10 years. Our data shows a growing reliance on a range of alternatives including messaging apps and video networks. 2. These top line figures hide big geographical differences: -Many still use Facebook for news in Philippines, Colombia and Malaysia. -TikTok is huge (and growing rapidly) in Thailand, Kenya, Indonesia and other markets of the Global South. 3. Video is becoming a more important source of online news, especially for the young. Short videos are accessed by 66% of our global sample, with longer formats attracting around half (51%). 4. The report documents the rise of a new generation of news creators. A good example is Hugo Decrypte, who produces explainer videos on TikTok and YouTube and was cited by respondents more often than French legacy publishers Le Monde or Le Figaro. 5. Concern about online misinformation has risen by 3 points in the last year with 59% saying they are worried about it. In terms of platforms, concern is highest for TikTok and X. 6. As publishers embrace the use of AI, we find widespread public suspicion about how it might be used, especially for ‘hard’ news stories. 7. We find little growth in news subscriptions, with 17% saying they paid for news online. Norway (40%) and Sweden (31%) have the highest %, and Japan (9%) and the UK (8%) the lowest. In many countries we find evidence of heavy discounting. 8. Trust in the news (40%) has remained stable over the last year, but is still four points lower than it was at the height of COVID-19. 9. High standards, a transparent approach, lack of bias, and fairness in terms of media representation are the 4 primary factors that influence trust 🔗 Read the report online in HTML and PDF in English and Spanish on our website: https://lnkd.in/dsFtKZHy #DNR24
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COO and Co-Founder at Five Buffalo Capital, LLC | Helping Accredited Investors Scale Their Real Estate Investments | Commercial Real Estate & Property Management Professional | Sports Enthusiast | Lifetime Learner
📰 How do you get your news? 💻 Are you part of the 29% who get their online news via social media? "According to the Reuters Institute’s Digital News Report 2024, 77 percent of the more than 90,000 respondents surveyed across 47 countries this year get their news online, compared to 55 percent who watch the news on TV and 19 percent who still read printed news." 👉 Select the infographic to read more on statista.com.
Infographic: Social Media Is the Main Gateway to Online News
statista.com
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Must readen content for communication professionals and students of Media Studies, Mass Communications and Journalism disciplines.
📌 Our Digital News Report 2024 is out! The most comprehensive report on news consumption worldwide. 🗺️ 47 markets 📋 95,000 respondents Here are some key findings: 1. We find a further decline in the use of Facebook for news. It's gone from 42% to 26% since 2016 in the 12 markets we've tracked in the last 10 years. Our data shows a growing reliance on a range of alternatives including messaging apps and video networks. 2. These top line figures hide big geographical differences: -Many still use Facebook for news in Philippines, Colombia and Malaysia. -TikTok is huge (and growing rapidly) in Thailand, Kenya, Indonesia and other markets of the Global South. 3. Video is becoming a more important source of online news, especially for the young. Short videos are accessed by 66% of our global sample, with longer formats attracting around half (51%). 4. The report documents the rise of a new generation of news creators. A good example is Hugo Decrypte, who produces explainer videos on TikTok and YouTube and was cited by respondents more often than French legacy publishers Le Monde or Le Figaro. 5. Concern about online misinformation has risen by 3 points in the last year with 59% saying they are worried about it. In terms of platforms, concern is highest for TikTok and X. 6. As publishers embrace the use of AI, we find widespread public suspicion about how it might be used, especially for ‘hard’ news stories. 7. We find little growth in news subscriptions, with 17% saying they paid for news online. Norway (40%) and Sweden (31%) have the highest %, and Japan (9%) and the UK (8%) the lowest. In many countries we find evidence of heavy discounting. 8. Trust in the news (40%) has remained stable over the last year, but is still four points lower than it was at the height of COVID-19. 9. High standards, a transparent approach, lack of bias, and fairness in terms of media representation are the 4 primary factors that influence trust 🔗 Read the report online in HTML and PDF in English and Spanish on our website: https://lnkd.in/dsFtKZHy #DNR24
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The Digital News Report has become that definitive moment for the journalism industry, where we assess, evaluate and accept both the changes journalism is seeing with its audiences worldwide - and the opportunity to think afresh. 47 markets, and so much rich perspective. Reuters Institute for the Study of Journalism #DigitalNewsReport #DNR24 #news #audience #AI #climate
📌 Our Digital News Report 2024 is out! The most comprehensive report on news consumption worldwide. 🗺️ 47 markets 📋 95,000 respondents Here are some key findings: 1. We find a further decline in the use of Facebook for news. It's gone from 42% to 26% since 2016 in the 12 markets we've tracked in the last 10 years. Our data shows a growing reliance on a range of alternatives including messaging apps and video networks. 2. These top line figures hide big geographical differences: -Many still use Facebook for news in Philippines, Colombia and Malaysia. -TikTok is huge (and growing rapidly) in Thailand, Kenya, Indonesia and other markets of the Global South. 3. Video is becoming a more important source of online news, especially for the young. Short videos are accessed by 66% of our global sample, with longer formats attracting around half (51%). 4. The report documents the rise of a new generation of news creators. A good example is Hugo Decrypte, who produces explainer videos on TikTok and YouTube and was cited by respondents more often than French legacy publishers Le Monde or Le Figaro. 5. Concern about online misinformation has risen by 3 points in the last year with 59% saying they are worried about it. In terms of platforms, concern is highest for TikTok and X. 6. As publishers embrace the use of AI, we find widespread public suspicion about how it might be used, especially for ‘hard’ news stories. 7. We find little growth in news subscriptions, with 17% saying they paid for news online. Norway (40%) and Sweden (31%) have the highest %, and Japan (9%) and the UK (8%) the lowest. In many countries we find evidence of heavy discounting. 8. Trust in the news (40%) has remained stable over the last year, but is still four points lower than it was at the height of COVID-19. 9. High standards, a transparent approach, lack of bias, and fairness in terms of media representation are the 4 primary factors that influence trust 🔗 Read the report online in HTML and PDF in English and Spanish on our website: https://lnkd.in/dsFtKZHy #DNR24
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Navigating the News Landscape: The Shift from Traditional to Digital Media In recent years, we’ve witnessed a remarkable transition in how people consume news. The traditional terrestrial media, which dominated for decades, is now sharing the stage with digital and social media platforms. This shift is not just a mere change in medium; it’s a transformation in user behavior and the very nature of news dissemination. A striking example of this trend is seen in the United States, where half of the adults now get their news from social media, with platforms like Facebook and YouTube leading the charge. This digital revolution has brought news consumption to the fingertips of millions, offering unprecedented access to a variety of perspectives and real-time information. However, this convenience comes with its own set of challenges. The credibility and reliability of news on social media platforms are under scrutiny, owing to the rampant spread of misinformation. This has led to a growing trend where people often seek to verify news from additional, more reliable sources. The pivot towards digital news is particularly noticeable among the younger demographics. Platforms such as Instagram have become popular among people under 25 for their news content. Social media platforms like Facebook, Instagram, and TikTok are not just social networking sites for them but also significant sources of news. Despite this digital surge, traditional news outlets maintain their relevance. Many newspapers and TV news channels have adapted by establishing a strong online presence. Trust in local and national news organizations still surpasses that in social media, especially among people over 30. However, this trust is not as strong in younger audiences. This evolving landscape of news consumption has had its impact on traditional media giants as well. For instance, CNN has experienced a substantial decline in viewership, with a 61% drop in prime time in March 2023 and a 25% decline in May 2023. These challenges, however, are not unique to CNN. There’s been a general downturn in cable news ratings and traditional broadcast and cable television viewership. CNN’s struggle is symptomatic of a broader industry trend, and the network is focusing on rebuilding trust and repositioning itself as a non-partisan news brand. In conclusion, the shift from terrestrial to digital and social media platforms for news consumption highlights the evolving landscape of technology and user preferences, particularly among younger people. It emphasizes the importance of media literacy and the critical need for verifying information from reliable sources. As we navigate through this changing terrain, the blend of traditional and digital media offers a diverse and complex news ecosystem, challenging us to be more discerning and engaged consumers of news.
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Assistant Professor, SIMC (Ex-VIPS, IIMC) | Founder, WordsCount Literary Agency (2018-22) | Sr Commissioning Editor, Rupa Books & SAGE (2011-18) | Journalist, The Times of India, PTI, The Indian Express, (2004-10) |
A 'platform reset' is changing how audiences interact with news, while news avoidance and concerns around misinformation have both grown since last year, writes Nic Newman in the latest "Digital News Report 2024", the most comprehensive report on news consumption worldwide. The last point is an important one. Here are some key findings from the Report: Source: Reuters Institute for the Study of Journalism 1. We find a further decline in the use of Facebook for news. It's gone from 42% to 26% since 2016 in the 12 markets we've tracked in the last 10 years. Our data shows a growing reliance on a range of alternatives including messaging apps and video networks. 2. These top line figures hide big geographical differences: -Many still use Facebook for news in Philippines, Colombia and Malaysia. -TikTok is huge (and growing rapidly) in Thailand, Kenya, Indonesia and other markets of the Global South. 3. Video is becoming a more important source of online news, especially for the young. Short videos are accessed by 66% of our global sample, with longer formats attracting around half (51%). 4. The report documents the rise of a new generation of news creators. A good example is Hugo Decrypte, who produces explainer videos on TikTok and YouTube and was cited by respondents more often than French legacy publishers Le Monde or Le Figaro. 5. Concern about online misinformation has risen by 3 points in the last year with 59% saying they are worried about it. In terms of platforms, concern is highest for TikTok and X. 6. As publishers embrace the use of AI, we find widespread public suspicion about how it might be used, especially for ‘hard’ news stories. 7. We find little growth in news subscriptions, with 17% saying they paid for news online. Norway (40%) and Sweden (31%) have the highest %, and Japan (9%) and the UK (8%) the lowest. In many countries we find evidence of heavy discounting. 8. Trust in the news (40%) has remained stable over the last year, but is still four points lower than it was at the height of COVID-19. 9. High standards, a transparent approach, lack of bias, and fairness in terms of media representation are the 4 primary factors that influence trust. Report available at: https://lnkd.in/dsFtKZHy #DNR24
📌 Our Digital News Report 2024 is out! The most comprehensive report on news consumption worldwide. 🗺️ 47 markets 📋 95,000 respondents Here are some key findings: 1. We find a further decline in the use of Facebook for news. It's gone from 42% to 26% since 2016 in the 12 markets we've tracked in the last 10 years. Our data shows a growing reliance on a range of alternatives including messaging apps and video networks. 2. These top line figures hide big geographical differences: -Many still use Facebook for news in Philippines, Colombia and Malaysia. -TikTok is huge (and growing rapidly) in Thailand, Kenya, Indonesia and other markets of the Global South. 3. Video is becoming a more important source of online news, especially for the young. Short videos are accessed by 66% of our global sample, with longer formats attracting around half (51%). 4. The report documents the rise of a new generation of news creators. A good example is Hugo Decrypte, who produces explainer videos on TikTok and YouTube and was cited by respondents more often than French legacy publishers Le Monde or Le Figaro. 5. Concern about online misinformation has risen by 3 points in the last year with 59% saying they are worried about it. In terms of platforms, concern is highest for TikTok and X. 6. As publishers embrace the use of AI, we find widespread public suspicion about how it might be used, especially for ‘hard’ news stories. 7. We find little growth in news subscriptions, with 17% saying they paid for news online. Norway (40%) and Sweden (31%) have the highest %, and Japan (9%) and the UK (8%) the lowest. In many countries we find evidence of heavy discounting. 8. Trust in the news (40%) has remained stable over the last year, but is still four points lower than it was at the height of COVID-19. 9. High standards, a transparent approach, lack of bias, and fairness in terms of media representation are the 4 primary factors that influence trust 🔗 Read the report online in HTML and PDF in English and Spanish on our website: https://lnkd.in/dsFtKZHy #DNR24
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Misinformation, a lack of trust and a growing weariness of AI. 🤔 The latest Digital News Report for 2024 provides insights into how global news consumption is evolving, and it's important for those of us in the realms of marketing and social media to be aware of these changes. 📈 Decline in Facebook as a source of news: The report has shown that over the past decade, there's been a significant decline in the use of Facebook for news, dropping from 42% to 26%. This shift highlights the growing importance of other platforms, such as TikTok, WhatsApp, Instagram and YouTube. For marketers, this probably isn't shocking or 'new news', but it further shows the need to diversify content strategies and utilise multiple platforms to reach our audience. Rise of video content: I'm sure you've heard the phrase 'video content is king' over the past few years as short-form video content has been an emerging trend since the launch of TikTok in back in 2016, and it's rival Instagram launched IGTV in 2018 to keep up. Video is becoming an increasingly vital source of online news, particularly among younger generations. The report states that short videos are accessed by 66% of those interviewed weekly. Platforms like TikTok, Instagram Reels, and YouTube are continuing to gain traction. But don't panic, us digital marketers are already all over this. It's well known that video content can drive higher engagement and better capture attention! People are becoming wary of the use of AI in the news: There is widespread public suspicion about the use of AI in generating hard news stories. However, AI is more widely accepted for tasks like research, transcription and translation. It's not surprising that people are feeling this way, and it simply highlights the importance of transparency and maintaining that 'human feel' within content creation to build and retain trust. The issue of misinformation and a lack of trust: The report states that trust in news remains a critical issue, with 59% of the group expressing concern about online misinformation. This is particularly high for platforms like TikTok and X. Within marketing, ensuring that the content we're producing is accurate and transparent is vital to maintaining credibility and trust. News fatigue: There is a noticeable rise in news fatigue, with many people feeling overwhelmed by the sheer volume of news, particularly when it comes to negative news stories. Marketers need to consider a more strategic approach in how we present information, focusing on quality over quantity and offering perspectives that provide value without overwhelming our audience. What are your thoughts on these trends? How do you see the evolution of digital news impacting your marketing strategies? #digitalmarketing #news #newsreport #marketing #marketingtips Rachel Lyndon-Jones Ross Jones
📌 Our Digital News Report 2024 is out! The most comprehensive report on news consumption worldwide. 🗺️ 47 markets 📋 95,000 respondents Here are some key findings: 1. We find a further decline in the use of Facebook for news. It's gone from 42% to 26% since 2016 in the 12 markets we've tracked in the last 10 years. Our data shows a growing reliance on a range of alternatives including messaging apps and video networks. 2. These top line figures hide big geographical differences: -Many still use Facebook for news in Philippines, Colombia and Malaysia. -TikTok is huge (and growing rapidly) in Thailand, Kenya, Indonesia and other markets of the Global South. 3. Video is becoming a more important source of online news, especially for the young. Short videos are accessed by 66% of our global sample, with longer formats attracting around half (51%). 4. The report documents the rise of a new generation of news creators. A good example is Hugo Decrypte, who produces explainer videos on TikTok and YouTube and was cited by respondents more often than French legacy publishers Le Monde or Le Figaro. 5. Concern about online misinformation has risen by 3 points in the last year with 59% saying they are worried about it. In terms of platforms, concern is highest for TikTok and X. 6. As publishers embrace the use of AI, we find widespread public suspicion about how it might be used, especially for ‘hard’ news stories. 7. We find little growth in news subscriptions, with 17% saying they paid for news online. Norway (40%) and Sweden (31%) have the highest %, and Japan (9%) and the UK (8%) the lowest. In many countries we find evidence of heavy discounting. 8. Trust in the news (40%) has remained stable over the last year, but is still four points lower than it was at the height of COVID-19. 9. High standards, a transparent approach, lack of bias, and fairness in terms of media representation are the 4 primary factors that influence trust 🔗 Read the report online in HTML and PDF in English and Spanish on our website: https://lnkd.in/dsFtKZHy #DNR24
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The annual Digital News Report from the Reuters Institute for the Study of Journalism is always one of my favourite pieces of research, providing valuable insight on how news consumption habits across the world are changing. Here's my take on some of the most interesting findings from this year's edition, particularly for those working in comms planning and measurement: 📺 Video is becoming a more important source of online news, especially with younger groups. Short news videos are accessed by two-thirds (66%) of people each week, with longer formats attracting around half (51%). 🔄 Last year’s report showed a higher percentage of respondents follow news on social media compared to those who go direct to news sites, and this year’s study shows that for video, that is even more acute, with 72% of respondents consuming news videos on online platforms, rather than publisher websites (22%). This once again proves why it’s so important to monitor how news content is amplified and distributed on social media channels. 📰 Alternative voices and news influencers are becoming increasingly influential; those who get their news from YouTube, Instagram or TikTok are more likely to pay attention to these sources, rather than journalists and legacy news media. The tracking and segmentation of audience groups is key to help understand the different perspectives and themes in focus. 🛑 News avoidance was an emerging trend in the 2022 report, and it’s a trend that is continuing. Around four in ten (39%) now say they sometimes or often avoid the news – up 3 percentage points on last year’s average. Particularly startling is the decline in the UK of those who would describe themselves as extremely or very interested in news, down from 70% in 2017 to only 38% in 2024. As more people disengage from discussing and sharing news, it's important that when sharing analysis of online conversations, we make clear and qualify how representative (or unrepresentative) this information is. 🤖 Concern about what is real and what is fake on the internet when it comes to online news has risen by 3 percentage points in the last year with around six in ten (59%) saying they are concerned. In particular, TikTok and X (formerly Twitter) are the platforms that users find it most difficult to identify trustworthy news.
📌 Our Digital News Report 2024 is out! The most comprehensive report on news consumption worldwide. 🗺️ 47 markets 📋 95,000 respondents Here are some key findings: 1. We find a further decline in the use of Facebook for news. It's gone from 42% to 26% since 2016 in the 12 markets we've tracked in the last 10 years. Our data shows a growing reliance on a range of alternatives including messaging apps and video networks. 2. These top line figures hide big geographical differences: -Many still use Facebook for news in Philippines, Colombia and Malaysia. -TikTok is huge (and growing rapidly) in Thailand, Kenya, Indonesia and other markets of the Global South. 3. Video is becoming a more important source of online news, especially for the young. Short videos are accessed by 66% of our global sample, with longer formats attracting around half (51%). 4. The report documents the rise of a new generation of news creators. A good example is Hugo Decrypte, who produces explainer videos on TikTok and YouTube and was cited by respondents more often than French legacy publishers Le Monde or Le Figaro. 5. Concern about online misinformation has risen by 3 points in the last year with 59% saying they are worried about it. In terms of platforms, concern is highest for TikTok and X. 6. As publishers embrace the use of AI, we find widespread public suspicion about how it might be used, especially for ‘hard’ news stories. 7. We find little growth in news subscriptions, with 17% saying they paid for news online. Norway (40%) and Sweden (31%) have the highest %, and Japan (9%) and the UK (8%) the lowest. In many countries we find evidence of heavy discounting. 8. Trust in the news (40%) has remained stable over the last year, but is still four points lower than it was at the height of COVID-19. 9. High standards, a transparent approach, lack of bias, and fairness in terms of media representation are the 4 primary factors that influence trust 🔗 Read the report online in HTML and PDF in English and Spanish on our website: https://lnkd.in/dsFtKZHy #DNR24
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