Backbone Media’s Post

Bravo Backbone Media team. Bravo! Good quick read here and I definitely nerded out on this one. Thanks for putting this one out! What I found interesting (personally for those who care lol) from this report: *Low-Mid (<$200) priced items outperformed higher ticket items. I would have guessed consumers waited for BF/CM to snag higher priced + deeper discount *The 3rd point and interesting to see the lack of/marginal sales performance of discount or barely discounted sales vs. non-discounted. Wonder if/what would be a "magic number" discount % that really moved the needle? *Not surprised by channels that drove revenue: SMS & Affiliate notably. And that they outperformed organic social.

Our comprehensive BF / CM insights report is live. There are some important takeaways to inform your marketing and media strategies in 2025. Notably, affiliate is hot, SMS is hot, non-click-based media is critical, you don't need to discount your brand/product, and it makes sense to start a bit early. One of our clients did an exceptional job, not discounting at all but instead offering exclusive drops throughout BF / CM. That proved to be a winning strategy. Check out the report below.

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