When #client Smartwool teamed up with Altra Running for a collab winter-running collection, they sought to answer the question, “how can we help runners stay active, connected and moving even in the darkest, coldest months?” To do this, they tapped Backbone to activate tactics across PR, paid media, creative, social media, and influencers. The end result was an integrated campaign anchored in social running trends that helped Smartwool and Altra reach new audiences and gain traction in the cold running space. See the results and read the full case study here: https://lnkd.in/gPXJ55ZS
Joseph Badger
2mo
Merino wool is absolutely the best. Once turned onto it, I can’t use plastic gear. Downside? Moths. Upside? Everything else. Keeps you cool when warm and warm when cool. Wicks. Breathes. Does not keep odors. Wash carefully, store securely, and enjoy.
Partner at Backbone Media, LLC
2moAwesome campaign!