Backbone Media’s Post

Last week, PrimaLoft hosted an immersive backcountry experience designed to showcase the performance of its innovative insulation technology. Journalists had the opportunity to explore firsthand how PrimaLoft delivers warmth, comfort, and sustainability in real-world conditions. From backcountry touring to relaxing at the Red Mountain Alpine Lodge, attendees tested cutting-edge gear from esteemed partners like Black Diamond Equipment and Rab. Each moment underscored the exceptional versatility and reliability of PrimaLoft technology. We’re proud to bring the PrimaLoft story to life and share its impact with such an inspiring group of storytellers. Photo Credit: Blake Gordon Photography

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Rachel Weiss

PR Account Manager @ Backbone

2mo

Kudos and job well done, team! 👏🏔️🎿

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