Bad Behavior branded phone case incoming...?
My team and I at Bad Behavior did some great work with CASETiFY last year as their outsourced content studio for short-form native social content. It's no secret their group's creativity extends far past their phone cases and is present in every piece of content they create. Luckily for us they let us run and we were able to create something really special. Over the course of four content shoots we partnered with three different (and unique) creators. We captured content around CASETiFY’s brand collaboration with Spider-Man (note: Spider dash Man) and corresponding pop-up in Queens, NY (Spider-Man’s hometown of course). We generated organic hype around CASETiFY's new Ultra Bounce case by taking to the streets on the drop date of the new iPhone 15 and challenging passersby to a custom game of 'heads up.' Finally, we turned the sidewalk into the catwalk and had strangers model the brand’s new cross-body phone straps - one of my favorite assets we captured in all of 2023. Quick Hits: 📹 4x unique content shoots 👀 70k average views per video (all organic) 💌 45% more shares than comments 🚨Because Bad Behavior Makes for the Best Content🚨 Marilyn Warshawsky Petra Jarrar Adam Sultan Daniela Hernandez Astrid Perez Haylee Soma Jesse Seo Angel Cervantes Kai McPhee Jordan Shields #tiktok #reels #fashion #phoneaccessories #contentcreation #contentcreationstrategy #contentcreator #shortformcontent #shortformvideo
