Bain & Company’s Post

At the Digiday Media Buying Summit in Nashville this week, #mediaagencies addressed how they’re using #ai in practical ways. One of the more popular themes was testing how #generativeai can help them understand their audiences, e.g. building tools that ingest first-party data to build audiences, which then allows users to ask the synthetic audience various questions. Others say developing their own in-house AI tools has been resource-intensive, with one agency taking three months and dozens of engineers to build a their own privacy-compliant AI environment. https://lnkd.in/eNYwNNqr #digitalmouth #digitaladvertising #futureforward

Huge thanks to MediaPost, VMblog, Yahoo Finance, SparkToro, Search Engine Land, Tech Edition, Marketing Miner, and many others for including our white paper on Consumer Behavior in the Age of AI in recent publications. 📑 Download it now and join the conversation! — Optimizing SEO and SEM strategies. Utilize AI insights to fine-tune your search engine optimization and marketing efforts. — Refining ad targeting and content strategies. Tailor your campaigns to resonate with evolving search patterns across various platforms. — Staying competitive. Leverage advanced AI analytics to maintain a competitive edge in the evolving search environment. — Navigating retail dynamics. Position your products strategically to capitalize on evolving consumer search habits. Explore how these insights can reshape your approach to consumer engagement and marketing strategies. Download our paper: https://hubs.li/Q02KLF5w0 #AltData #ClickstreamData #AI #SearchTrends #MarketingStrategy #BusinessInsights Sonata Insights

Guess how many more conversions AI-generated Personas achieved in a performance campaign compared to classic personas? 🔍 Was it 29%, 79%, or 139%? Discover the answer and learn how AI can transform your marketing campaigns! Read our case study for free and see the remarkable impact AI can have on your campaign performance. 📈 Unlock the potential of AI in marketing and stay ahead of the curve. 👉 https://lnkd.in/gn4jJaS5 #AI #Marketing #ConversionRate #PerformanceCampaigns #CaseStudy #DigitalMarketing

In a world driven by automation, algorithms, and AI, the human touch is at risk. Nick Morgan highlights the importance of listening and making genuine connection with consumers in his latest Marketing Mag article. And it all begins with understanding the ‘why’ behind their behaviour and tapping into their emotional and subconscious desires. Read more here: https://lnkd.in/dtsfA-iB #Marketing #Digitalmarketing #ConsumerBehaviour #ContentCommerce

Ever wondered how AI can predict the next big thing on social media? Our latest blog post dives into the fascinating world of AI-driven trend forecasting. Discover how cutting-edge technology is shaping the future of digital marketing by identifying patterns and predicting shifts in consumer behavior. Stay ahead of the curve and harness the power of AI to keep your strategy fresh and effective. Interested in getting ahead? Click the link to learn how AI can elevate your social media game. https://lnkd.in/dsHpWAgN #ArtificialIntelligence #SocialMediaTrends #DigitalMarketing #AI #MachineLearning #TechInnovation #FutureOfMarketing #ContentStrategy #SocialMediaManagement #TechTrends #PredictiveAnalytics #DataScience #MarketingTips #SocialMediaTips #digitaltoolsmentor

The era of cookies is coming to an end, and brands are looking for reliable solutions to take their business to the next level. Enter GumGum's Mindset Platform™, a powerful combination of Advanced Contextual AI, Impactful Creative, and Attention Measurement. With this platform, brands can rest assured that they're achieving their bottom lines while reaching consumers in the right mindset. Check out this article to learn more about how independent agencies are shifting towards post-cookie tools, AI, new measurement strategies, and retail media. #cookieless #cookielessfuture #attention #creative #contextual #branding #digitalmarketing #AI #measurementstrategies #mindset

Are you wondering how to leverage AI for Marketing? Learn about the main AI-powered tools being leveraged and how to connect with your audience through hyper-personalisation at scale

Imagine reaching your audience in a way that feels like you’re speaking directly to them—AI makes that possible. At Mister Nguyen Agency, we're using AI tools to truly understand your customers, craft personalized experiences and create marketing strategies that connect. It’s all about making your brand stand out in a meaningful way! Let’s chat about how we can use AI to bring your marketing to life! Call us at 831-957-9888, or check out our blog https://lnkd.in/gn7S6BbJ for more information. #MisterNguyenAgency #AIMarketing #CustomerConnections #DigitalStrategy

We all know Marketing teams are navigating a tricky and rapidly evolving landscape in 2024 👩💻 📊 I often hear teams discussing similar challenges: 🔍 How can we break down data silos and maximize the impact of AI? 🔍 How can marketing collaborate and find efficiencies at scale? 🔍 Are we reaching our target audiences in the most authentic / impactful ways? 🔍 How can we leverage data more strategically to inform future innovations? 🔍 With these constant changes, are we falling behind? Meltwater created a 2024 Marketing Trends Guide that address these challenges and much more 🚀 https://lnkd.in/g_PvvWEw Let's embrace the power of data and the power of AI, and set ourselves up for success in 2024 and beyond! 💪✨ #Marketing #AI #DigitalTransformation #MarketingStrategy #Trends