Coffee aficionados and skeptics! Let's talk about the World Barista Championship – the battleground where beans meet brilliance! Now, I know what you're thinking. "Oh, here we go again, another debate about rules, judges, and who snagged the last bag of Gesha from Peru."
Picture this: You're at a basketball game, right? Now, imagine if we judged slam dunk contests with the same severity as a nail-biter NBA showdown. Madness, right? It's like comparing apples to, well, coffee beans! Or expecting a pickup game to follow every technical rule in the NBA handbook. Let's be real, nobody's calling traveling in a friendly game of hoops. And let's not forget the Harlem Globetrotters, the OGs of hoop theatrics. They're not playing by the same rules as your local high school team – and that's perfectly fine! Variety is the spice of life, after all.
So, back to the WBC. Sure, it's got its flaws. Judges' taste buds might have a mind of their own, and not every competitor has access to all the resources we would ideally want. But hey, that's how the cookie crumbles!
Can the WBC improve? Absolutely! But let's not throw the French press out with the bathwater. This competition isn't just about brewing the perfect cup; it's about celebrating the craftsmanship and passion behind every latte art swirl and espresso shot. It's about showing the world that baristas aren't just button-pushers on coffee machines – they're scientists, and caffeine-fueled artists!
So, let's raise our mugs to the WBC – where the only thing stronger than the coffee is the camaraderie. Cheers to brewing up a storm and proving that behind every great cup, there's a barista with skills worth savoring!
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Partner / Executive Producer @ Hinge Digital | Visual Storytelling through Brand Characters & Product Animation, VFX, Live Action & Experiential Production
2moAnother great party, Bakery Agency. Thanks for bringing some Texas flavor (and awesome people!) to Cannes 🎉🥂🤠