BALENCIAGA’s Post

BALENCIAGA'S FALL/WINTER 2024 COLLECTION MEETS THE METAVERSE L'OFFICIEL USA After channeling the LA cool girl lifestyle for its Pre-Fall 2024 collection in Los Angeles, Balenciaga marked a return with their Fall 2024 collection in Paris, which transported the runway into a dystopian meta-virtual reality blended with the trappings of everyday life. The collection was presented against a backdrop of influencer-esque video reels, and animated sunsets, over mountaintops. Of course, it wouldn’t be a Demna Balenciaga show without appearances from brand ambassador Kim Kardashian, and the likes of Serena Williams in the front row.  The collection gradually became more and more dystopian, beginning with a selection of bustier and cape gowns (classically cut, and scantily clad Balenciaga dresses) to oversized faux fur coats with the fur collar puffed up to emphasize against the neck. Perhaps, the most meta component to the ready-to-wear clothing is how layering was utilized in a non-traditional sartorial fashion: denim pants were designed to be worn as tops, a backpack turned into a shirt while a mini bag became a skirt, an entire bustier gown was made from a hodgepodge of bras to messy patched dresses and sets, and literal tape wrapped around tailored jacket blazers and casual day tops.  Not to mention, there was a Y2K callback by how tank tops and camis were layered over an array of long and short sleeved shirts. The show even prominently featured a Planet Earth logo t-shirt and an Ebay fitted turtleneck dress over a pair of jogger pants that further displayed how the virtual age is now entangled with real life. A majority of the models were accessorized with black Balenciaga insignia beanies worn over their eyes as they walked the show, and the French Fashion house took their signature mask sunglasses and over-exaggerated them into headgear that looked reminiscent of black and white virtual reality headsets.  https://lnkd.in/gkaWpWrJ #metaverse #fashion #ai #ar #investment #btc

Nike - Air Force 1 Evolution While the core design elements of the Air Force 1 have remained relatively consistent since its inception, Nike has introduced various updates and iterations to keep the shoe relevant to contemporary tastes and trends. This includes experimenting with different materials, colorways, and also letting users customize their own model. Overall, the main concept behind the Air Force 1 remains rooted in its ability to seamlessly blend performance and style, making it a staple footware choice for urban dwellers and fashion enthusiasts alike. In this video, we tried to capture the essence of street style, highlighting how the Air Force 1 seamlessly integrates into the vibrant tapestry of urban life. We celebrate the enduring influence of the Air Force 1 in shaping contemporary fashion and culture. Credits: Directed by: MinimalChat Creative Director: Seba Morales, Bel R. Tarducci 3D Design: Bel R. Tarducci, Seba Morales, Tomás Paul 3D/2D Animation: Seba Morales Production: Santiago Antin Music: Priice Tag by Desiigner  #cgi #artdirection #3ddesign #c4d #redshift #creativedirector #digitalart #design #airforce1 #Nike #3dmotiongraphics

Huge settlement in #fashion and #IP! According to different source, Nike and Bape have settled their long running #lawsuit over shoes. The Bape Sta and Sk8 Sta, which Nike claims are based on the Air Force 1 and Dunk respectively, will be discontinued. Interstingly, Bape has changed the look of the Bape Sta before, altering it slightly to make its lines and shapes look more or less like the Air Force 1 over different iterations. Bape will also, Nike says, stop selling other models that are fashioned after Air Force 1 Mid, Air Jordan 1 Low, and Air Jordan 1 High. #trademark #copyright #design https://lnkd.in/eu9vGgQE.

🖥 3D Interactive Product Models for Online Product Presentations Read the full article in my Blog/Web: https://lnkd.in/d3U-6V7E Link to Sketchfab: https://lnkd.in/djUEmis4 #interactive #3dinteractivemodels #interactive3dmodels #maxkulich #animation #rendering #technical3danimation #productanimation #produktanimation #produktfilm #industrial3danimation #3dvisualization #3dsmax #3ddesign #CGI #visualization #visualisierung #3drendering #digitalart #technicalvisualization #technicalillustration #productvisualization #3dillustration #3dinfographic #cutaways #crosssection #explodedview #seethrough #industrialvisualization #aerialview #3dmodel #3dartist #3dgraphic 

🎮 BALENCIAGA's foray into the virtual gaming space with the Balenciaga Skiwear Mini Game showcases an innovative approach to engaging consumers. 🖌️ By creating a virtual experience that aligns with their winter sport collection, the brand demonstrates a commitment to adopting new technologies in the fashion industry. This move is likely to resonate with a tech-savvy audience, marking a positive step towards staying relevant in an evolving market. 🤔 Despite the innovative approach and diversity in gaming activations throughout the years, Balenciaga's Skiwear Mini Game raises sustainability concerns as its contest rewards may not ensure a lasting impact. 🎯 Luxury brands entering gaming must assess the long-term alignment with brand objectives to avoid being perceived as transient trends. Balenciaga navigates the challenge of sustaining relevance in gaming, requiring a strategic balance between innovation and enduring consumer engagement. #luxurybrands #balenciaga #gaming #skiing #marketing

🚀Product launches you should be executing in 2024, unless you don’t want to sell out.   Gone are the days of just hosting a room full of people to experience your fashion, 2024 we’re bringing bigger, better, bolder releases. On Monday, Balenciaga released a mini game on their website that allows users to ski the white topped slopes dressed in some of their latest ski collection releases.⛷️ Taking audience engagement and involved to an entirely new level. The expansion of fashion into digital wearables is just the tip of what can be created. If you’re looking to step into 2024 with a launch plan set to exceed expectations, get in touch. We’re ready to make all your digital releases a roaring success. 📱 #Balenciaga #DigitalWearables #DigitalMarketing

Do you want to discover what makes a luxury bag a global sensation? Let's look at Balenciaga's newest blockbuster, the Hourglass XS. In this video, look at the marketing strategies that helped drive this bag's position. From design to desirability, let's break everything down.   #fashionbusiness #luxuryfashion #bagtrends #marketinganalysis #balenciaga #hourglassbag #fashionindustry

In July 2021, Balenciaga cleared its Instagram feed. Leaving only a black-and-white video teaser. 🗑️ This decision was not arbitrary. It was a strategic element of their campaign for the Fall 2021 collection. By wiping their IG feed, Balenciaga effectively communicated a fresh start: "Out with the old, in with the new." ❌ This approach was further amplified by the fresh launch of their Fall 2021 collection through a video game: Afterworld: The Age of Tomorrow. 🎮 This novel strategy garnered over 42 million players globally. Balenciaga's campaign illustrates this point: Unconventional methods can yield remarkable results. 🤯 Key Takeaways: ✔️ Strategic decisions can redefine brand perception. ✔️ Bold moves can generate substantial global interest. What are your thoughts on Balenciaga's approach?

"Luxury is in the eye of the beholder". Base image in Stable Cascade through ComfyUI. Adidas logo was on both side of the chest so I erased the other one in Gimp. Downsized /2 Highres Fix x2 using SDXL in ComfyUI Downsized /2 Inpainted Adidas logo as it was a bit badly generated using SD1.5 inpainting in InvokeAI Also inpainted the ankle part which was way messier than it is Finally, upscaled x4 using a mix of Nomos SCHAT-L and Real-ESRGAN in Automatic1111 to get the final image. Around 200 iterations and 6 hours in total to get it right like I had in mind. Augmented Creativity thanks to AIs.

🚀 The Power of Gamification : Insights from Balenciaga's Trailblazing Approach 🚀 In today's dynamic market, brands must continuously innovate to captivate and engage their audience. One exemplary case is BALENCIAGA which has always turned heads with its out of box campaigns, avantgarde styles that trickle down to every brand and acts as the footmarks after a messiah. Balenciaga, which has masterfully harnessed the power of gamification to elevate its brand experience with BFRND. 🎮 Balenciaga's Game-Changing Strategy Balenciaga's recent foray into gamification is nothing short of groundbreaking. They introduced a retro-inspired 8-bit video game, featuring BFRND as the main character, transporting players into various iconic Balenciaga show sets. This isn't just a nostalgic nod to the classic Mario games of Gen Z's childhood; it's a sophisticated strategy to blend entertainment with brand engagement. 📈 Why Gamification Works Enhanced Engagement: Gamification transforms passive audiences into active participants. By integrating interactive elements like games, brands can foster deeper connections and keep consumers engaged longer. Exclusive Access and FOMO: Balenciaga's game cleverly includes a fourth bonus level, accessible only via an NFC chip embedded in Balenciaga Music I BFRND merchandise. This creates a sense of exclusivity and urgency, driving demand and fostering a community of dedicated fans. Immersive Brand Experience: The game places players directly into the brand's universe, allowing them to experience the essence of Balenciaga's style and aesthetic firsthand. This immersive experience is far more impactful than traditional advertising. Cross-Platform Presence: By making the game available on a dedicated mini-site, WeChat, and at their Paris flagship, Balenciaga ensures widespread accessibility and maximizes its reach across different platforms. 🌟 Key Takeaway for Brands Balenciaga's innovative use of gamification underscores a critical trend: the future of marketing lies in creating immersive, interactive experiences that resonate deeply with consumers. As brands strive to stand out in a crowded market, gamification offers a powerful tool to differentiate themselves, drive engagement, and build lasting loyalty. As we look ahead, it's clear that those who can seamlessly blend technology, creativity, and consumer engagement will lead the way. Just as a Simpsons episode often predicts the future, Balenciaga's avant-garde approach sets the stage for what’s to come in brand marketing. WHAT'S YOUR VIEW BRAND/MARKETING MANAGERS ? #MarketingInnovation #BrandStrategy #Gamification #Balenciaga #ConsumerEngagement #LuxuryMarketing #DigitalTransformation #BrandExperience #NEONORM #NEOPLAY NeoMarche Ventures