BALENCIAGA’s Post

Stop Looking Gucci, Start Being Gucci: The Color Secret No Luxury Brand Should Ignore It's 2024, it's time to talk #luxury #branding. And no, it's not just about throwing gold glitter on everything (although, some days, that's tempting). Today, we're unlocking a color code. It's called 𝐭𝐡𝐞 𝟔𝟎-𝟑𝟎-𝟏𝟎 𝐫𝐮𝐥𝐞, 𝐚𝐧𝐝 𝐢𝐭'𝐬 𝐭𝐡𝐞 𝐝𝐢𝐟𝐟𝐞𝐫𝐞𝐧𝐜𝐞 𝐛𝐞𝐭𝐰𝐞𝐞𝐧 𝐚 𝐛𝐫𝐚𝐧𝐝 𝐭𝐡𝐚𝐭 𝐬𝐜𝐫𝐞𝐚𝐦𝐬 "𝐝𝐨𝐥𝐥𝐚𝐫 𝐬𝐭𝐨𝐫𝐞 𝐝𝐢𝐬𝐜𝐨𝐮𝐧𝐭 𝐛𝐢𝐧" 𝐚𝐧𝐝 𝐨𝐧𝐞 𝐭𝐡𝐚𝐭 𝐰𝐡𝐢𝐬𝐩𝐞𝐫𝐬 "𝐲𝐚𝐜𝐡𝐭 𝐩𝐚𝐫𝐭𝐲 𝐢𝐧 𝐌𝐨𝐧𝐚𝐜𝐨." Here's the lowdown: 𝟔𝟎% 𝐢𝐬 𝐲𝐨𝐮𝐫 𝐬𝐭𝐚𝐫 𝐩𝐥𝐚𝐲𝐞𝐫: This is your main color, the one that sets the tone. Think of it as the perfectly tailored cashmere of your brand's outfit. 𝟑𝟎% 𝐢𝐬 𝐭𝐡𝐞 𝐬𝐮𝐩𝐩𝐨𝐫𝐭𝐢𝐧𝐠 𝐚𝐜𝐭: This color adds depth and dimension, like a chic silk scarf tied around your neck. 𝟏𝟎% 𝐢𝐬 𝐭𝐡𝐞 𝐬𝐡𝐨𝐰𝐬𝐭𝐨𝐩𝐩𝐞𝐫: This is your accent color, the bold lipstick that makes everyone turn heads. Use it sparingly, like a statement piece of jewelry. 𝐁𝐮𝐭 𝐰𝐡𝐲 𝐝𝐨𝐞𝐬 𝐭𝐡𝐢𝐬 𝐦𝐚𝐭𝐭𝐞𝐫?  Well, imagine walking into a room decorated entirely in hot pink zebra print. Not exactly the epitome of luxury, right? The 60-30-10 rule creates balance and sophistication, letting your brand exude that effortless "I woke up like this" kind of elegance. So, what are you waiting for? Grab your Pantone chips and get creative! Remember, luxury isn't about throwing money at problems, it's about crafting an experience. And using the 60-30-10 rule is a smart first step. We can't wait to hear your thoughts! #luxurybranding #colorpalettes #603010Rule #designtips #marketingmagic

The power of process Videos. A great way to show the process of your products expert craftsmanship. Gucci sets the perfect example through an immersive video edit with ASMR sound effects to pull the audience into the process. With the new editing softwares and portable cinema cameras this can be achieved with less effort but yields great results. You can record the video on on your iPhone and edit on a app like cap cut we prebuilt transitions and sounds. Try it out! #fashionmarketing #fashiondesign #businessoffashion #branding

How does Gucci's SS25 collection under Sabato De Sarno masterfully merge urban sophistication with coastal influences? Discover the intricacies of this visionary collection in our latest blog post.

✨The Power of Passion: How World-Renowned Brands Captivate Audiences with their Marketing Movies. As marketing evolves, the most successful brands are harnessing the power of storytelling to connect with their audiences in a deeper, more memorable way. Leading companies around the globe have discovered the magic that happens when they pour their passion and creativity into producing captivating marketing movies. These brand films aren't just advertisements - they're cinematic experiences that pull viewers in and leave a lasting impression. Through beautifully crafted visuals, emotive narratives, and authentic brand messaging, these marketing movies tap into the heart and soul of the consumer. What is it that makes these brand films so impactful? It's the unwavering passion that radiates from every frame. The world's most iconic brands don't just promote their products - they showcase their brand's purpose, values, and spirit. They invite viewers into their world, fostering a genuine connection that transcends traditional marketing. Whether it's Nike's inspirational tales of athletic triumph or Apple's vision of innovative technology, these brands have mastered the art of turning their marketing into an immersive, entertaining experience. And the results speak for themselves - their brand films garner millions of views, widespread acclaim, and, most importantly, a lasting impression in the minds of their audience. Passion-fueled marketing movies aren't just a trend - they're a powerful strategy that the most successful global brands are leveraging to stand out, engage their audience, and leave a lasting impact. If you're looking to take your marketing to new heights, it's time to unlock the power of passionate, cinematic storytelling. #marketingbystorytelling

Dress how you aspire to feel—timeless, bold, and unequivocally chic. Our reimagined Gucci ad marries the essence of classic elegance with the audacious spirit of modernity. This is where monochrome meets vibrant passion, where your outfit whispers luxury and your lipstick declares confidence. Every detail, from the sleek tailoring of a Gucci blazer to the daring hue of the lipstick, is crafted to make a statement without saying a word. Just like our design, every stroke of color and every thread spun into fabric is an extension of who you are. Feel more than just style, feel the power of self-expression. Feel Gucci. #FeelTheLuxury #GucciGlamour #BoldAsYou #designconcept #designmakers #guccirrebrand #rebrandingexample #brandingexample #graphicdesign #markerting #advertising #addesign

The story of the legendary Spanish designer Cristóbal Balenciaga is set to grace screens worldwide. @Disney+ has announced the premiere of a new TV series dedicated to the life and work of the iconic couturier, scheduled to debut on January 19th, 2024. This series promises to offer an intimate look at the man behind the brand that has become synonymous with sophistication and avant-garde design. Cristóbal Balenciaga's influence on fashion is immeasurable. Known for his revolutionary designs and meticulous craftsmanship, Balenciaga challenged the conventions of his time and reshaped the silhouette of women's fashion. His ability to sculpt fabric into breathtaking shapes earned him the title "The Master" among his peers, including Christian Dior and Coco Chanel. Read full article here: https://lnkd.in/g_-e-PGf The Walt Disney Company Disney+ Hotstar #retail #fashion #businessnews #fashionindustry #retailnews #fashionnews #ecommerce #dtc #consumertrends #beautytrends

The $925 Balenciaga Towel Skirt was recently released in their Spring '24 collection, and it looks exactly as it sounds. It has "2 buttons at waistline" and an "adjustable belt with buckle" inside. The product listing says it has the "Balenciaga logo embroidered tone-on-tone at front," but it is not apparent from any listing images. This has gone viral for obvious reasons and spurred many memes, jokes, and parodies. Given that it looks like a standard bath towel, how susceptible is it to infringement? Trade dress refers to the visual aspects of a product, including size, shape, color, graphics, and texture. To register this with the USPTO, owners must show that the trade dress is inherently distinctive. This would be a tricky proposition with the towel skirt. A design patent, perhaps? This offers protection similar to trade dress but with a limited term compared to the protected-as-long-as-used-in-commerce provision of trade dress protection. However, in both these cases, the only unique visual/ornamental aspect I can perceive is the pattern on the border of the towel. Do you think this is enough to secure registration on either front? It doesn't appear that the phrase "towel skirt" is registered either, which is unsurprising given that it is descriptive. For infringement of trade dress or design patents, to boil it down to the basics, the owner has to prove that an infringing product would be confused for the original. A standard grey bath towel can look confusingly similar to the Balenciaga towel skirt. What's stopping someone from selling them as towel skirts? In this case, brand protection may lie in the strange case of pre-existing copies and social privilege. The average consumer of copies of luxury goods probably would not seek out counterfeit Balenciaga Towel Skirts. It's quirky by design and not really "everyday wear." Besides, you can get close enough "copies" from Target, Walmart, Amazon, etc. Are these big-box versions competing with Balenciaga? No. Will the average Balenciaga consumer be confused or tempted by these? Not likely. https://lnkd.in/ePaK882W #trademarklaw #infringement #intellectualproperty #balenciaga

Attention to details & quality

✨ Obsessed with Eyewear! 👓✨ Lately, we can't get enough of stylish eyewear! Whether it's sleek, classic frames or bold, trendy designs, there's something magical about how a great pair of glasses can transform your look and boost your confidence. 🕶️🤓 From elegant cat-eye glasses to chic aviators and funky geometric shapes, you will love exploring all the options out there. They’re the perfect accessory to express your personality and mood. Plus, who can resist the fun of matching your glasses to your outfit? 😍💼👗 Anyone else share this eyewear obsession? Drop your favorite styles and brands in the comments – let's chat about all things glasses! 🤩💬 #EyewearLove #GlassesFashion #AccessoryAddict