Balfour Winery’s Post

Ever been tricked by a wine's price tag? This classic stunt by Aldi recently left many wine enthusiasts stunned 😉 By creating a fictitious wine merchant 'Justin Youraldi', they invited attendees at the prestigious Royal International Horse Show to sample what they believed were high-end wines from exclusive vineyards. In truth, they were tasting Aldi's own award-winning wines, some priced as low as £4.99! Research by Aldi UK revealed that 43% of people enjoy surprising friends with a bargain wine and 38% believe more expensive wines are overrated. As well as being quite funny, the stunt aligned perfectly with these findings while emphasising Aldi's commitment to providing quality at affordable prices. As for the results? An impressive 23% increase in wine sales compared to the previous summer. BTW, my favourite cheap wine is called Clearsprings, a South African Sauvignon Blanc available in Sainsbury's for only £5.80! Please let me know if you have a favourite, I'm always interested in a bargain 🙂 #Aldi #MarketingStrategy #Wine

Ever been tricked by a wine's price tag? This classic stunt by Aldi recently left many wine enthusiasts stunned 😉 By creating a fictitious wine merchant 'Justin Youraldi', they invited attendees at the prestigious Royal International Horse Show to sample what they believed were high-end wines from exclusive vineyards. In truth, they were tasting Aldi's own award-winning wines, some priced as low as £4.99! Research by Aldi UK revealed that 43% of people enjoy surprising friends with a bargain wine and 38% believe more expensive wines are overrated. As well as being quite funny, the stunt aligned perfectly with these findings while emphasising Aldi's commitment to providing quality at affordable prices. As for the results? An impressive 23% increase in wine sales compared to the previous summer. BTW, my favourite cheap wine is called Clearsprings, a South African Sauvignon Blanc available in Sainsbury's for only £5.80! Please let me know if you have a favourite, I'm always interested in a bargain 🙂 #Aldi #MarketingStrategy #Wine

Ever been tricked by a wine's price tag? This classic stunt by Aldi recently left many wine enthusiasts stunned 😉 By creating a fictitious wine merchant 'Justin Youraldi', they invited attendees at the prestigious Royal International Horse Show to sample what they believed were high-end wines from exclusive vineyards. In truth, they were tasting Aldi's own award-winning wines, some priced as low as £4.99! Research by Aldi UK revealed that 43% of people enjoy surprising friends with a bargain wine and 38% believe more expensive wines are overrated. As well as being quite funny, the stunt aligned perfectly with these findings while emphasising Aldi's commitment to providing quality at affordable prices. As for the results? An impressive 23% increase in wine sales compared to the previous summer. BTW, my favourite cheap wine is called Clearsprings, a South African Sauvignon Blanc available in Sainsbury's for only £5.80! Please let me know if you have a favourite, I'm always interested in a bargain 🙂 #Aldi #MarketingStrategy #Wine

Interesting study recently from the wine industry (https://lnkd.in/g-CuCBhB). Consumer demand appears to be gravitating toward white wines and away from reds. Why? A couple of reasons. #1, the omnipresent inflationary economy every American has been experiencing at grocery stores and in restaurants during the last three years has made white wines a more budget conscience choice for consumers than the higher priced red wines. #2, white wines are a better culinary match with many of the trends for food at our kitchen tables and at hospitality establishments. At IBA, a regional business brokerage firm with seven offices in Washington & Oregon that has served the alcohol manufacturing and hospitality industries since 1975, it is our job to identify the challenges & opportunities in business models. It is always an interesting sight to see vineyards converting from growing one type of grape to another influenced by consumer trends. If you are interested in selling or buying a business, our team would welcome the opportunity to meet with you and share our knowledge. All conversations with IBA are held in strict confidence.

🍷 Great example of making things simple for the shopper in a busy category! Neil's Wines of the Week in SuperValu help narrow the choice for the consumer while also reassuring them they are purchasing a good wine. 🛒 #instoremarketing #retailramble #shoppermarketing

This tells us what we already know about consumers and re-affirms my favourite wine quote from the wise, and sadly-deceased, Michael Broadbent, who told us that "a peek at the label is worth 50 years experience." There is an undoubted human need to show affinity with, or avoid being embarrassed by, someone perceived as more expert or knowledgeable, arguably much more apparent among the affluent. It also shows that when we buy wine, we "buy into" prestige, in other words, where we buy says as much about us as what we buy. A great ad by Aldi UK it has to be said ⬇ https://lnkd.in/eGzmEbyM #consumerpsychology #marketing #wine #winemarketing

Pouring Success: How New Trends in Wine Retailing Are Transforming Consumer Experiences. #WineBusiness #RetailInnovation #ConsumerTrends #WineMarketing #RetailStrategy #WineExperience #DigitalTransformation #MarketTrends #WineRetail #FutureOfWine

📢 Calling all wine brands! Don't miss out on the opportunity to enter in the USA Ratings! 🍷 The international submission deadline is May 31, and the domestic USA deadline is fast approaching on June 20. Whether you are a new brand looking to make your mark or an existing brand seeking US distribution, the USA Wine Ratings is THE competition you should be a part of. This is your chance to showcase and assess your wines based on three crucial criteria: Quality, Value, and Packaging. 🍷 The USA Wine Ratings will be assessed and judged by a leading panel of top-level wine buyers who have direct commercial buying responsibilities, as well as wine consultants and experts involved in developing new wine brands or buying wine for commercial resale. Our esteemed panel of judges is drawn from leading retail chains, wholesalers, distributors, and on-trade groups across multiple channels and disciplines, including multiple retailing, convenience stores, cash and carries, specialist retailers, casual and fine dining, hospitality, and the travel industry. Dejah S. Overby CS, CSWS, WSET ll Paul Baldi Scott Barber Marija J. Paul Carayas Andrew Cosca Olga Crawford MW Maurice DiMarino Genaro Gallo Escudero Kristina L. Fischer Dave Gerardu David Glancy Tim Hanni MW Michael Mighetto Hoefling Jamie Knee~ BSc, CSW, WSET, SWS, AWE, CWAS Cami Lehmann Rachael Lowe Bruce Abbott Peter Marks, Master of Wine Tim Marson MW Daniel Mason Beki Miller Matt Montrose Bob Paulinski, MW Susan R Lin, Master of Wine Kimberly Shannon Robert Todd Caine Sandra Torres Sarah Trubnick DipWSET Tim Widnes Sid Patel Submit your entries now and let your wines shine on a prestigious platform. 🌟 #WineRatings #WineCompetition #WineJudging #WineIndustry #USAWineRatings #WineDistribution #NewWineBrand #WineMarket

Recently we've seen fantastic success among the wine merchants we work with, through using two very different approaches: 1. Those who specialize primarily in one wine region 2. Those who have developed a highly diversified portfolio of wines and spirits Explore these strategies in our article: https://ow.ly/8Qnp50SgGfJ

👉 Wine Buying: how to make better purchasing decisions 🍷 Tip 2: Head off the beaten track. A lot of the best buys are from wine regions you may not be familiar with or that you frequently head to for wine buying. It can be scary and off putting but these regions don’t come with the prestige (read price tag) of the big names we are familiar with. Key areas to look out for are Southern Italy, appellations within the Languedoc-Rousillon region of southern France – Fitou, Minervois, Picpoul, Corbieres – plus Spain and Portugal offer superb value for money if you stay away from the big names etc Rioja or Ribera del Duero. Spend some time looking at a few wine maps for more ideas. The other great advantage of this buying approach is that you quickly broaden your wine knowledge and experience – plus discover new regions you might not have heard off. 👉Where in the World? A blind wine tasting experience: 5 Sept, Hotel du Vin, Tunbridge Wells, £40 pp