Baltic Brand’s Post

The unique marketing tactics being employed are quite intriguing. For instance, the placement of Kraft Heinz Ketchup dispensers outside Chicago restaurants that do not serve Heinz ketchup is a novel approach. Now, McDonald's use of unbranded billboards that emit the scent of French fries! Such a creative strategy. These types of unconventional promotional methods demonstrate an understanding that consumers are becoming desensitized to standard advertising. By returning to a more imaginative and craft-oriented approach to marketing, brands are able to better capture consumer attention and engagement. Initiatives such as these suggest a shift towards (or back to!) more innovative marketing practices. #advertising #madmen #marketinginnovation #branding #guerrillamarketing #mcdonalds #kraftheinz #heinzketchup

What advice would you give to your younger self - a simple, yet thought-provoking question. It is undeniable that to achieve excellence or any personal goal, a well-thought-out planning is essential as the cornerstone of execution. Let’s hear more on our interviewees’ thoughts⬇️🎥

👃 do you smell that? It’s Smello-vision!! 👃 Ask yourself - can you identify any companies simply by smell? You know that undeniable smell when you walk into your favourite restaurant or Hollister (IYKYK) - it instantly transports you to that place, that emotion, time or place. It evokes something in you. It’s that 🥺 emotion that McDonald’s is playing on as it set up an unbranded billboard with the scent of a happy meal! So what? 🔋Power of Branding - the smell and colours are so iconic that no branding is even needed. Obtaining that level of brand equity is every business’ dream 🖼️ Assets are more than pretty icons and pictures. Businesses and brands can expand their creative prowess and use other mediums like smell and touch. We have so many senses to help build brand and engagement. We don’t have to be pigeon hold to using just sight and sound! ➖➕ Less is more. This simple yet powerful activation says so much with the little information it delivers. Information overload can often be the downfall of what could be a great campaign. How do you use lateral thinking in your campaigns? Let’s chat in the comments below ⬇️⬇️⬇️ #Campaign #Mcdonalds #Marketing #Product #HappyMeal #Food #Senses #Smell #OOH #Activations

I am super excited to speak at Jane Slack-Smith, Creator Academy on the 8th of April. We'll be discussing Brand Consistency - The Greatest Differentiator of All. Looking at ways successful brands are consistent and emotive and the ways we can do this, too. This brings me to our fun images below, As an outer of town visiting an event at the Sofitel, it was imperative to show me the best toilet view in Melbourne. Which it was!! Sofitel according to their marketing is all about - LIFE IS MAGNIFIQUE with descriptive words such as CHIC - PASSIONATE - INDULGED - SPECIAL And look at all the other ways Sofitel has consistently brought its brand essence to life; you can feel it. And the surrounding shops, oh my gosh!!   (note: photography is my weakness, not my jam) On another branding note: I had arranged to catch up with Kerryn Powell, who found me in a crowd at this event, cos I was wearing red, in her words, "She knew it was me" (red is my brand colour) and one of the things I am known for, if I want to hide at an event I wear black and no one sees me, LOL!)  #content #contentcreator #contentmarketing #contentstrategy #contentideas #bitesizecontent #ContentRepurposing #repurposingcontent #marketingstrategytips #marketingdigital #marketingideas #marketingsocial #SocialMediaMarketing #sallyacurtis

Does a country have a brand? Yes, and we the inhabitants make it. I'm not Cypriot, not Italian, Armenian, or Estonian... not fully, at least. But like you, I am shaping the brand of this small but mighty island. With every single action, inaction, or word, we are shaping the brand and perception of the place we live in. So, ask yourself... What do you want it to be? ___________ What’s next? Well...you can do 4 things: 1 - Hit the bell icon on my profile to be notified when I post. 2 - DM me to chat about all things brand, design and beer. 3 - Say “brand and beer” three times and then decide what’s next. 4 - Ignore all the above and start working on your brand. ___________ #branding  #brandstrategy #cyprus

Hellmann's : The Imitation Jar Wander through the mayo aisle of any supermarket and you’ll see a sea of blue and yellow labels. While they might trick your eyes, they’ll never trick your tastebuds – because lookalikes don’t tastealike. Feast your eyes on the Imitation Jar - a Hellmann’s campaign that celebrates their iconic status by showing only competitor labels. 20 of them, to be precise. There might be a thousand and one mayos out there, but there’s really only one. This professional campaign titled 'The Imitation Jar' was published in Canada in July, 2024. It was created for the brand: Hellmann's, by ad agency: Ogilvy Canada. Credits CLIENT: HELLMANNS' CANADA CLIENT NAMES ; HARSH V. PANT, NICOLE HUTINEC, LARA WAZZ AGENCY: OGILVY CANADA CHIEF CREATIVE OFFICER: FRANCESCO GRANDI GROUP CREATIVE DIRECTOR: DYLAN SOOPRAMANIA DESIGN DIRECTOR: MIGUEL DE SOUSA COPYWRITER: ANDREW ERSKINE, PHIL GULL ART DIRECTOR: EMMANUEL TORRES, PEDRO MINARI, HELEN GILES VISUAL ARTIST: BRUNO MIRANDA CO-DIRECTOR, PRODUCTION: ALEXANDRE ANDRE CHIEF STRATEGIC OFFICER: JEREMY DALY STRATEGY DIRECTOR: MICHAEL MCDONALD-BERASKOW ACCOUNT DIRECTOR: ROHAN MEHRA Agency: Ogilvy Canada #Marketing #DigitalMarketing #AdCampaign #Advertising #Branding

How should authenticity and creativity complement each other? On April 18, join Eric Tang, MBA, CM, Managing Director of Porter Novelli Canada and adam reeves, Chief Creative Officer, TBWA\Group Canada to explore how brands can cut through the noise with creativity and mitigate the risks of striking a wrong chord with stakeholders. Proposed topics of discussion include: ➡️ What constitutes an authentic brand and why is it important? ➡️ What are the common anticipated stakeholders' concerns and what matters? ➡️ What does “pushing the envelope” mean in today’s cancel-prone culture? ➡️ How should brands use guard rails to foster creativity and product their reputation? This virtual event is for CMA members who are Director-level and above. Secure your spot now: https://lnkd.in/gcQNxmNA #CMACafe #VirtualEvent #Marketing #Authenticity #Branding #Creativity

L’Oréal’s "Because You’re Worth It" campaign featuring Kate Winslet is truly inspirational. This video captures the essence of what makes video marketing so powerful—pure emotion and a timeless message that resonates deeply with viewers. As a video production house, we’re in awe of the craft behind this masterpiece. The campaign is a celebration of self-worth and confidence, reminding us all that we deserve to feel beautiful and valued. It's not just about promoting a product; it's about connecting on a profound emotional level and inspiring people everywhere. The video’s powerful visuals and stirring music amplify its message, showcasing the essence of effective video marketing: clarity, emotional resonance, and inspiration. The simplicity and sincerity in Kate Winslet’s delivery make the message even more compelling. From a filmmaking perspective, this campaign is a brilliant example of how thoughtful production choices—like evocative music, impactful visuals, and authentic storytelling—can create a lasting impact. L’Oréal’s success with this campaign proves that championing meaningful causes through high-quality video production can inspire and connect with audiences on a deeper level. Let’s take a page from L’Oréal’s book and use our marketing to raise awareness, connect deeply, and inspire change. https://lnkd.in/ghwb5wTa

RC Cola in our dreams! part 3 of 3   Dear RC Cola International   You were, for a long time, a reference, a perfect example of a brand which had a unique, different positioning, which could reach a clientele who sought to distinguish itself from consensus and common choices. You had an iconic logo, an irreverent, playful tone of voice that made people want to love your brand and consume your products. But where has this madness gone? We are an agency that has the desire and the dream to help a brand like yours become strong and relevant again. Obviously, it is a longer and more complex project than these few short videos can show, it only summarize our thoughts.   For the exercise, we had fun imagining what your brand image could become again, all with “stock” images and videos, simply to demonstrate the intention and tone of voice. Obviously, with a real budget and a real mandate, the creative possibilities would only be greater but we believe that our exercise brings us closer to the good tone of voice which made you successful in another era and which made us love your brand a lot.   A brand like yours deserves to take more space and become an icon again.   In this third and final video in a series of 3, we present to you the visual result of our thinking regarding your brand. At the same time, we realize a personal dream, by recommending a musical group and a song that perfectly represent the madness and pleasure that we believe could put you back on the path to success. @Menwhitouthats and #popgoestheworld perfectly represent this crazy, fun idea that we believe would please your target audience. N.B. Chers francophones, ces vidéos seront disponibles en français demain.   #rebranding #RCCola #RCColaintl #RCColainternational #Branding #Menwithouthats #Popgoestheworld

🚀 Exciting News! 🚀 Maria Milusheva will be sharing her priceless insights on how to create distinctive, enduring brands. Standing out in today’s crowded business world is tough—and it’s only going to get tougher. That’s why having the right approach for positioning and differentiation can make or break your business in the long run, especially in highly competitive markets. This is a must for anyone ready to take their business to the next level. 🚀 Date: 7th of October 👥 Who should join: Professionals in E-commerce, FMCG, or Consumer Software 🔗 Where to sign up: https://lnkd.in/dWQPhXWw 💡 Why attend: We break down the tribal knowledge and strategies of renowned experts, so you can apply their hard-earned lessons and carve a more predictable path to success.