I’m entering my 5th month at ZenMaid.
I’m also entering new territory; being a dad for the third time, as my wife is due tomorrow. 👶🏻
Normally, I’d be anxious about leaving projects unfinished or marketing program concepts on the table. However, our entire company has been hard at work, and we’ve seen some incredible growth in the last 4 months (not to negate the last 11 years).
Where we’re at now versus where we were before I started (this is my “jumping off” point):
MRR: +6.56% increase 🚀
We’ve added $12,431 on a monthly recurring basis on a ~ $94 ACV product.
This also accounts for churn (voluntary and delinquent) and downgrades.
Trials: +26.92% increase (YoY); looking at Jan - April for both years. 📈
Churn: April’s revenue current churn rate is the lowest we’ve had in YEARS (since Dec. 2020). 🧈
Growth rate: the highest it’s been in 23 months. 💥
I’m mostly excited about the trajectory for another reason - when companies start seeing steady growth, you get to sway your attention back to quality and pace.
Yes, we want to continue shipping things fast, but this is where we’re starting to level up our content, brand, and programs across the board.
Sr. Director, Subscriber Engagement @ Gannett | USA TODAY Network
3moThey grow up so fast 😭