Bamboo Crowd’s Post

When to hire a brand manager is a question I get asked a lot Here's my answer on the 'when' aspect of hiring a brand manager Reposted from The Fingerprint Labs - a resource for knowledge on brand, branding, and brand strategy for consumer-first companies. #VanshiChats 🧿💜

Hiring a brand manager goes beyond filling a role; it’s about selecting an individual who can connect departments and foster a cohesive brand experience internally and externally. Brand management is inherently a cross-functional endeavor. If you're an: Early-Stage Startup: Bring on a brand manager to establish consistency in messaging, storytelling, and visual identity. This foundational work is crucial for building a recognizable brand from the ground up. Growth-Stage Company: Integrate a brand manager into your team to oversee brand presence across various channels. This role is essential for ensuring that your messaging and story remains consistent and impactful as you scale. Established Company: Consider expanding your branding team to enhance brand strategy and adapt to evolving market dynamics. A dedicated brand manager can help refine your brand’s positioning and maintain its relevance in a competitive landscape. Brand plays a dynamic role at every stage of the company journey, taking it from one stage to the next. Hiring a brand person on the team can bring meaning into mundane activities #TFLTalkies

A lot of new-born #brand parents have opined that "We are too new and need to run on a limited budget to hire an experienced #Strategist.". Hiring an experienced planner is not a luxury for #startup brands; it's a strategic necessity. A creative strategist can enhance #resource optimization and cost-cutting through: Guiding in the RIGHT direction: Identifying novel opportunities for #revenue generation and devising processes that enhance operational efficiency. Fostering the RIGHT teamwork: Cultivating optimal #collaboration and cross-functional solutions to maximize the utilization of existing #frameworks. Targeting the RIGHT audience: Prioritizing the 'who' and 'what' of your #customer base, thereby fortifying your market position. Crafting the RIGHT voice: Establishing a unique brand positioning that differentiates, fosters #brandloyalty , and concurrently reduces marketing expenditures. Anticipating the RIGHT challenges: Proactively assessing #risks and formulating contingency plans to navigate unforeseen hurdles. Dive in, cut costs but in the right, sustainable and strategic way. #strategicplanning #StrategicMindset #BrandStorytelling #antaratoday #VML #wundermanthompson #startupgrowth #Stralwart

Building the right team can be make or break for Indie Beauty founders. Beauty Independent gathered expert insights on hiring talent to propel emerging brands forward. Click below to read more, and let us know your thoughts in the comments. #beautyindustry #indiebeauty #hiring #talentacquisition #recruiting #executivesearch #beautybrands #toptalent

Hiring Alert! 🎊 Suitable interested people can join me on my this exciting journey where I am building a platform for brand strategy. WE JUST LAUNCHED. "Elevating brands through strategy and innovation. 🚀 We craft compelling marketing pitches that resonate with your audience, driving growth and success. Let's tell your brand's story together.  #BrandStrategy #MarketingPitches"

Back with my #gigalert, as always focusing on dream gigs for strategic thinkers. - Sr. Corporate #Strategy Lead for Pinterest. I mean?! Based on the JD, people with shopper insight backgrounds and experience driving organizational change will stand out. Should have experience working cross-functionally and building culture. Connectors, this job is for you. https://lnkd.in/gTRJFGPm - Director, Global Brand #Planning for Disney. DISNEY! If you have experience with "glocal" strategies, especially with brands with bigger portfolios, this is your time to shine. - Director, Global #Marketing Strategy for McCormick. I've worked with the McCormick team on the Flavor Forecast and they are an amazing, lovely bunch of humans. Plus, I bet you don't even know how much of what you eat and drink has their fingerprints on it! Branding people, this gig is for you. Again based on the JD: I'd highlight your chops with segmentation (including needstate) and comms strategy. Experience working with agencies, cross-functional teams, AND mentoring juniors is required. https://lnkd.in/ghiTzQGB - And finally, one for the more junior/mid-level folks (6+ years of experience) out there: Manager for Global #Brand Partnerships & Collaborations at HOKA. IYKYK. Yes, bring your strategic chops, but it sounds like account/project management skills are going to be critical as well. Bonus musing: Reading through the JDs really drove home how important relationships are. These companies are vastly different from one another, but across all listings, what's common is the stress on being able to work across teams, convince without forcing, and get stakeholders big and small on board. Best of luck to everyone! Let me know if you throw your hat in the ring. #jobsearch

Are you spending your Friday dreaming you were off on holiday? Maybe you need a new job! After all they do say a change is as good as a rest 🌴 🤔 Roles live at NewGen 👯 Employee experience executive 📱Influencer account executive ✨ Senior Creative (Social) 💻 Senior Account Director 🎨 Senior Designer 🤳 Senior Influencer Talent Executive 😎 Senior Social Content Creator 💅 Senior Social Media Manager 🗣️ Senior Strategist 👩🎨 Social Creative Director 🧑💻 Social Media Content Manager Want to join the makers and the doers? Link in comments to apply! #openroles #openforwork #jobs

I have loved watching creative hiring evolve over the last 11 years. It feels like creative is firmly in the spotlight when it comes to commercial business decision making 🙌🏼 A decade ago it felt like creative hiring would get bumped priority wise if budgets were tight or site performance/trade was down. It’s harder sometimes to quantify the “value add” or ROI that creative has… But in the last 12 months particularly, I’m delighted to see brands place creatives at the heart of their hiring strategies 🫶🏼 💫📊 The rise of the Creative Strategist to elevate paid ad creative & supercharge acquisition efforts 🗣️🎨 The Creative Director of Performance to sit as part of the Growth C-suite and not as a separate entity (brand cohesion & TOV across both organic & paid channels!) ✍🏼🚀 The collaboration between design & product grows ever stronger (more to come on this at the next installment of 3Search’s Product x Design Collab UK in Q4 - more details to follow from myself & Francesca 👀 ) Businesses are delivering more thought-provoking content then ever. Design is more quantifiable thanks to the dialogue with data and insights teams & rigorous research prior to ideating. Content matters and creative appears to have found its place at the heart of brand & performance strategies. I for one couldn’t be happier 🥰 Here’s to the next 10 years and seeing how digital & creative continues to evolve 🎉

🔥 Hot off the press! 🔥 I've got three stellar Strategy candidates ready to elevate your insights... 🗻 Head of Strategy - social media & digital savant - £60k Strategy Director - creative branding & FMCG specialist - £70k Growth Marketing Manager - UX & digital branding in-house virtuoso - £65k These candidates are not just resumes; they're the missing puzzle piece to your strategy success story 🧩 Drop me a line, and let's turn the ordinary into the extraordinary! 👊 #StrategyStars #StrategyCandidates #HiringNow