The power of repurposing content: Generate sales on-demand! 📈 You've spent time and resources creating an incredible piece of content for your live show, but did you know that you can extend its value almost indefinitely? By repurposing with, well, purpose, you can generate a lot of revenue on-demand. Matas A/S are experts at this. Listen as Michelle Weis, Head of Content, SoMe and Influencers shares their framework for activating each live show across channels. Watch the full interview here: https://lnkd.in/dMmAk7Bc Or listen in your podcast player of choice. #socialcommerce #videocommerce #liveshopping #retail #retailinnovation #omnichannel #retailpodcast #techpodcast
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Understand how influencers and platforms like TikTok are transforming retail engagement and driving #omnichannel growth strategies for brands. Wes Duquette of ShipBob joins the #GS1USPod to explain. https://ow.ly/8rc850S03lp #pod #podcast #smallbusiness #barcodes
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Sneak Peek of Episode 11: Gen Alpha Decoded. Christine & Trevor discuss: 🛍️ The power of influencer marketing on young audiences 🛍️ The importance of brand authenticity 🛍️ The rise of omnichannel commerce Stay tuned. #retailmarketing #cpgmarketing #podcast
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Driving Behaviors That Drive Revenue | AI | XR | SaaS | Rev Ops | Sales Enablement | Key Account Management
"90% of consumers trust #social recommendations over traditional #marketing!" #B2C #sellers have figured this out and one only needs to observe the rise of TikTok and Instagram influencers as evidence. Newsflash! #B2B buyers are people too and companies that lean into LinkedIn and other #socialselling platforms are experiencing the benefits. It starts with scaling your ability to understand each customer and personalizing their buying journey to optimize conversion and retention. In their latest episode of the Sales Strategy & Enablement Podcast, SamCart co-founder Brian Moran shares with Alastair Woolcock and Howard Brown his secret sauce for doing just that. See the comments for links to the podcast and when you're ready to optimize your revenue performance check out Revenue.io's industry leading #AI driven sales engagement platform. #salesenablement #saleseffectiveness #revenueoperations
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Today's consumers need access to any product they desire, anytime, anywhere. Amit Kalley, Infosys Equinox, talks about 3 major shifts in consumer behaviour: 1. Seamless Omni-channel experiences 2. Need for Hyper-convenience 3. Rise of Social Influencers He explains how our human-centric digital commerce and marketing platform can empower businesses to meet these expectations across the entire #commerce value chain, and make commerce human. Watch the video to know how infy.com/3tLAO8u. #HumanCentricCommerce #DigitalCommerce #microservices #omnichannel #hyperconvenience #socialinfluencers #NRF2024
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As mobile commerce continues to surge, effortlessly purchasing items on the fly has become commonplace. Moreover, live commerce is revolutionizing the customer buying journey by combining instant gratification with the ease of mobile use. Shedding light on this transformative trend, Shivani T. from Flipkart shared her invaluable insights in a recent episode of Kofluence Unplugged during a sit-down conversation with me. If you haven’t seen the episode yet, click here - https://lnkd.in/giRzFrBV
Ready for some juicy insider insights on how E-commerce brands use influencers to drive consumer purchase decisions? 🛍️ In this episode of Kofluence Unplugged, we're thrilled to host Shivani T., the ingenious growth marketer from Flipkart! 🚀 Dive into the discussion as Shivani unveils the magic behind connecting with shoppers on their handheld devices and the talk of the town - Social commerce! With an ever-expanding product range and constant launches, how does Flipkart synchronize influencer partnerships with specific marketing objectives? Tune in for details and uncover the tactics behind their successful product collaborations! Link🎙️https://lnkd.in/ggP9Cz48 #kofluence #podcast #kofluenceunplugged #marketing #influencermarketing #socialmedia #socialmediamarketing #digitalmarketing #flipkart #ecommerce #nykaa #creators #requestdemo
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🚀 Exciting times ahead! As we continue into 2024, it's crucial to stay ahead of the curve in the ever-evolving world of performance marketing. Here are some trends to watch out for this year: 1️⃣ Personalization Power 2️⃣ Podcasts 3️⃣ Influencers Now is the time to plan for success. Visit the blog for more performance marketing trends to watch this year. https://bit.ly/3WoP2YJ #PerformanceMarketing #2024Trends #DigitalMarketing #StayAhead #MarketingTrends #Marketing
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Love this new data from @Insider Intelligence. So clear that Beauty brands must have a strong omni presence – and a strong Social strategy. More and more, consumers are looking to influencers and creators to inform their buying decisions. For Beauty retailers, that translates to table stakes. Want to get and stay on shelf? Better be able to show a healthy community and high engagement on TikTok. Learn how @Market Performance Group is helping brands accelerate growth in the Omni Beauty channel. Reach out to @Jennifer Cutelli at Jennifer.cutelli@mpgllc.com for a conversation. #MarketPerformance Group #MPG #BeautyRetail #omnicommerce #omnichannel #InsiderIntelligence
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👉 Topic: One of our #ecommerce brands hit over $200,000/month from Jump alone That's what Jump does, it gives your influencers and brand ambassadors the ability to tell their story but on your brand's website. It's Amazon storefronts meets DTC. Are you ready to Jump? #shopify #retail #supplements #skincare #healthandbeauty #apparel #cosmetics
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Digital channels might be the key to high traffic in 2024. What's the gist of it? Forbes recently pointed out a major trend in e-commerce—leaning heavily on digital channels. Why? Platforms like TikTok are grabbing a ton of attention, especially with influencers promoting products or people giving reviews. That's why it's crucial for e-commerce to step up their omnichannel game, and yes, that includes social media. Whether it's teaming up with an influencer or making your posts more interactive, it's all about staying on trend. These platforms create a connection that regular ads often miss. So, if you're aiming to be spot-on this year, my suggestion is to dive into your digital channels. It could really set your e-commerce site apart. #SocialMedia #Ecommerce #Omnichannel
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Don't miss exclusive insights into beauty e-comm trends with Ramzi Abaza, L'Oréal's Digital & E-commerce Manager. From AI models to beauty apps, we explore influencers, sustainability, and L’Oreal's role in empowering women. Watch the full episode here: http://bit.ly/48ZzPQY Jessy Grades Ramzi Abaza #marketingtalks #loreal #lorealcosmetics #marketing #sustainability #socialmedia #aimode #socialinfluencer #influencermarketing #makeup #lorealmakeup #digitalmarketing #beautyapp #marketingpodcast #podcast #osbaub #aubosb
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