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A surprising pillar of success with video commerce is organizational buy-in. Video commerce will generate a positive ROI very, very fast if allowed to fly. Since it's still a new way of selling and interacting with the customers, it's common to see individuals be apprehensive about going all in - which is a grave mistake, because that is exactly when you will see the astounding results you have probably read about. Michelle Weis, Head of Content, SoMe and Influencers at Matas A/S, puts this into words perfectly. She makes sure to secure buy-in from every stakeholder when developing Matas Live - a key profit center of Matas' Ecommerce offering. Tune in to the full interview here for a complete masterclass on how to succeed with video commerce: https://lnkd.in/dMmAk7Bc Or listen in your podcast player of choice. #videocommerce #socialcommerce #liveshopping #retail #retailinnovation #techpodcast #retailpodcast

Amalie Louise Schiller

Editorial & Expansion Lead hos Matas A/S I Vært på Matas LIVE I Bachelor of Communication

3mo

Michelle Weis 👏🏼👏🏼

Cecilie Høgh

Content Specialist & Journalist 👩🏼💻🎬📝

3mo

Michelle Weis 💪🏽💗

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