BAMKO’s Post

I bet you didn't know that August 20th is "Promotional Products Work Day"! Neither did I until I read BAMKO's blog post this morning. Check it out for yourself below. https://lnkd.in/epuMKpnQ According to PPAI’s 2024 Consumer Study, “Understanding End Buyers,” 73% of consumers are snagging branded merch on a monthly or quarterly basis. Beyond that, 83% are satisfied with the quality of the promotional products they receive– increasing the likelihood that they actually use them.  When it comes to promotional products, it’s all about the impact. The most successful products seamlessly integrate into our lives, keeping brands top-of-mind in a subtle yet powerful way. Unlike digital ads that disappear with a scroll, promotional products have the power to make a sprawling impact, with an incredibly low cost-per-impression compared to other marketing tactics.

🧦 The Power of Promotional Products: Custom Socks Edition In a world inundated with digital ads and fleeting marketing messages, the quest for genuine engagement with customers has never been more crucial. Enter promotional products—a tangible, enduring way to make your brand stand out amidst the noise. Why Promotional Products Matter: According to a recent study by the Advertising Specialty Institute (ASI), promotional products have a lasting impact: 📊 89% of consumers recall the advertiser of a promotional product they'd received within the last two years. 📊 85% of consumers do business with the advertiser after receiving a promotional product. 📊 80% of consumers have several promotional products in their homes or offices. The Custom Socks Advantage: Custom socks, in particular, offer a unique and memorable touch to any marketing campaign. Here's why: 🔹 Practicality: Socks are a functional and universally appreciated item. Everyone wears them, making them an ideal canvas for your brand. 🔹 Longevity: Unlike ephemeral ads, custom socks have staying power. They linger in customers' wardrobes, serving as a constant reminder of your brand. 🔹 Versatility: From corporate gifts to event giveaways, custom socks fit a variety of promotional scenarios, offering versatility in your marketing strategy. Case in Point: Consider the success story of urhired.ie, which integrated custom socks into its marketing mix. By distributing branded socks at industry events and corporate gatherings, Urhired.ie not only enhanced brand visibility but also sparked conversations and strengthened relationships with clients and prospects. Conclusion: In a world where attention is a scarce commodity, promotional products like custom socks offer a tangible connection with your audience—a connection that resonates long after the initial encounter. Embrace the power of custom socks in your marketing arsenal and leave a lasting impression with every step. Ready to step up your branding game? Contact us today to explore custom sock options tailored to your brand identity. #PromotionalProducts #BrandIdentity #MarketingStrategy #CustomSocks #BusinessPromotion #MarketingTrends

Tired of losing big deals? Get the immediately implementable actions to grow your business today at: buff.ly/2QR0U4x 5 Proven Ways to Maximize a Powerful Brand Identity Campaign With the Use of Vanity Phone Numbers: Building a successful business requires using different strategies that work effectively, especially when it comes to incorporating a powerful brand identity marketing tool like vanity phone numbers. Since these numbers are designed to fit well in traditional ad campaigns, these catchy numbers can be used to promote your brand on television, radio, and billboards.

HOW TO CREATE A BILLBOARD ADVERTISING STRATEGY THAT GRABS ATTENTION

Still think billboards are outdated? This article reveals winning strategies to use billboards for brand awareness and sales, with inspiring examples of high-converting campaigns.

Let's talk best ways to ensure good ROI on promotional products Typically, once a promotional product has hit a consumers hands, it falls into one of three life cycles. 1. Immediately discarded - Either into the trash, or into the void of the "kitchen junk drawer" only to be seen again 6 years later when you're hunting for a AAA battery. 2. Kept and used, but with low exposure - Think USB drives, very useful but small and generally kept out of view. 3. Kept and used, with high visibility - This is the honey hole, but it needs to be earned. How do we earn our place in that third category though? Forbes gives three critical components; Quality, Story, and Impact. Quality is clear cut. Whatever item you put a logo on will represent your brand when you aren't around to do so. Quality, long lasting, and useful products reinforce those same characteristics in the users mind, with your logo in association. The story in this case goes two ways. What story is the item telling about your brand, and how does your brand and this item fit into a customers story? Impact is a little harder to directly quantify, but objectively the most important part of it all. You can generally tell if your merch is making an impact by the reactions you get at the point of interaction. Good merch will spark comments and conversation, and generate impressions over the long term. Long story short, promotional products are not all created equal and every customer segment should be evaluated separately to ensure the best ROI. At Midwest, I have access to hundreds of vendors, and hundreds of thousands of products to maximize impressions for any audience. If you want to explore new ways to reach potential customers, lets chat! https://lnkd.in/ggCbQn7A

In the world of advertising, promotional products stand out as the only medium that recipients actually appreciate. Rather than avoiding or ignoring ads, people welcome free custom merchandise. Branded giveaways create feelings of gratitude and goodwill toward companies. #PromotionalProducts

More than a century ago the merchant John Wanamaker wryly complained, “Half the money I spend on advertising is wasted. The trouble is, I don’t know which half.” In this article the authors present a solution to Wanamaker’s famous quandary. Drawing on a large database supplied by the World Advertising Research Council to empirically identify what kinds of brand advertising are most effective—both for attracting new customers and for converting them into loyal repeaters—they show that the key to successful brand building is offering a memorable, valuable, and deliverable promise to the customer. What’s more, a well-designed customer promise not only translates directly into sales but also provides an effective framework around which to organize a company’s activities.

Postcard Marketing: A Timeless Tool for Amplifying Brand Awareness

New research proves that inclusive advertising boosts sales and brand value