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🎙️Live from ENGAGE Asia's fireside chat, and the spirit of banking reinvented is palpable! In this electrifying session on "Innovate to Simplify: The Most Desirable App Design for Next-Gen Digital Lifestyle," Lu Duy Nguyen, Deputy Director of Retail Banking at OCB - Ngân Hàng TMCP Phương Đông, shared their remarkable journey to a 6-month go-live of the OCB OMNI 4.0 app. With a laser focus on simplicity and streamlined user experiences, OCB has transformed the digital banking landscape, making sophisticated financial solutions accessible to the digital-savvy generation. The OMNI 4.0 app showcases how user-centric design can significantly enhance customer engagement and satisfaction in the competitive fintech space. Joining the discussion is Thang Nguyen, Senior Vice President at SmartOSC, offering valuable insights on the technological aspects of app development and integration. This session underscores the importance of innovation balanced with simplicity in today's rapidly evolving banking sector. The discussion is expertly moderated by our own Soumya Srinivas, Partnership & Alliances Director, APAC, who's guiding the conversation to uncover key learnings for the audience. Stay tuned for more exciting updates in the next session, where we'll continue to explore groundbreaking ideas shaping the future of digital banking! #EngageAsia2024 #DigitalBanking #UserExperience