afaqs!’s Post

Excited to share a must-watch panel discussion exploring the fusion of loyalty and strategic storytelling through retail media networks from the recent POSSIBLE Miami 2024 conference. Watch here: https://lnkd.in/eHpEvc8F #ltk #retailmedia #rmn #customerloyalty #loyalty #storytelling #marketingstrategy #creators #creatormarketing #influencermarketing

Join us for an inspiring conversation with Sarah Larsen, the Chief Marketing Officer of Home Entertainment at Samsung Electronics America. With over two decades of experience in branding, digital marketing, and product strategy, Sarah shares her journey and the unique insights driving her leadership at one of the world's top tech brands. 🌟 Here’s what we cover: 📺 Redefining home entertainment to connect meaningfully with consumers. 🌐 Leveraging earned media and brand strategy for global impact. 🚀 Insights on innovation, leadership, and staying ahead in the tech world. 🔗 Don’t forget to check out the podcast link below for more exclusive content. https://lnkd.in/djC2WprR #Samsung #Leadership #Innovation #CMOWeekly #MarketingStrategy"

Wrapping up a whirlwind of a week. Here’s what I am thinking about right now: One thing I love about our lean and mean team is how FAST we move. When I review the past week, I am always blown away with how much we accomplished. As we grow, I want to maintain that agility. Get things done end of day, not end of week. When I work with other companies I want them to feel the TVG speed. #founder #ecommerce #marketing

Nokia's "Don't Fight, Just Switch" ad cleverly portrays the intense Apple vs Samsung rivalry while positioning itself as the smart alternative. This is how marketing turns competition into creativity. Nokia nailed it with humor, relevance, and a lasting impression. What’s your favorite clever ad moment? #sangeliaworldwide #media #marketing #branding #advertising #nokia #nokiamobile #nokialumia #appleiphone #samsunggalaxy

Apple and Samsung's ad battles can get pretty petty. 🙄 But hey, even bad publicity is still publicity, right? 😏 It's a classic marketing tactic to increase sales through some clever marketing hacks: Traffic: The rivalry drives traffic to both brands' websites and social media. Sales: The hype creates FOMO (fear of missing out), leading to impulse purchases. Brand Recognition: Even casual observers become familiar with both brands. Do you think the negativity hurts or helps their image in the long run? Comment your thoughts below! #marketing #digitalmarketing #marketingstrategy #socialmediamarketing #marketingtips #sales#branding #advertising #business #entrepreneur

The LONG TAIL concept, popularized by Chris Anderson in his 2004, refers to the strategy of selling a large number of unique items in relatively small quantities, as opposed to selling a small number of popular items in large quantities. By this way, we can attract and retain a diverse customer base, ensuring sustained growth and market leadership SONY's application of the long tail strategy demonstrates how a company can leverage its extensive product to diverse consumer preferences. By offering a wide range of products and content, SONY can tap into NICHE MARKET, generating significant revenue from the cumulative sales of less mainstream items.   It maximizes the use of their existing assets but also ensures they stay relevant in a highly competitive and rapidly changing market.

Qualcomm found a hattrick of brand affinity, the right team, and global reach with their partnership with Manchester United ⚽️ Enjoy the #SpeakEasy sneak peek! When brands connect with cultural moments, great things can happen. And that’s exactly what Qualcomm’s consumer-facing brand, Snapdragon are doing with their branded partnership with Premier League heavyweights, Manchester United. On 24 January, catch insights, laughs, and a behind-the-scenes look at the future of B2B with the launch of our new video series, SpeakEasy! In episode one, our President, Americas, Ricky A. is joined by Qualcomm’s VP Marketing, Carmen True in a throwback to #CannesLions2024 as they discuss: 🤝 The difference between simple sponsorship and true brand partnerships 🛠️ How to find cultural affinities and why it matters 🔴🟢 The differences and similarities between activating the Qualcomm brand for commercial industries vs. the Snapdragon brand for consumers 🍲 The topic du jour: How Qualcomm justify brand investment to the wider business Stay tuned to watch the full episode on YouTube to learn how Qualcomm found the winning formula for brand partnerships on Friday 24 January! #TransmissionB2B

Nokia's latest ad is a brilliant move. It cleverly uses the Apple-Samsung rivalry to promote itself. This shows that great ads aren't just about selling; they're about connecting with customers. #branding #marketing #advertising #apple #samsung #nokia #funny #maxbendigitalmedia

Playing it safe is the riskiest strategy of all. True marketing success isn't measured in polite nods and lukewarm approval, it's measured in mental real estate. We all remember the provocative campaigns that made us feel something, whether it was joy, surprise, or even slight discomfort. Apple's "1984" commercial wasn't universally loved, but decades later, we're still talking about it. Being unforgettable means daring to have a distinct voice, taking bold stances, and sometimes making waves. It means creating moments that stick in people's minds long after they've scrolled past your content. So stop chasing likes. Start creating memories. Because in marketing, being forgotten is the only true failure! #marketing #marketingsuccess #leadership